Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
It looks like it's cuffing season for AR hardware makers and telecommunications corporations. With AT&T aligned with Magic Leap as its exclusive wireless retailer on the high-end AR side, Verizon has also reached a master reseller agreement with Vuzix, according to a filing with the Securities Exchange Commission.
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
The debut of Microsoft's HoloLens 2 went off without a hitch, and now it's time to figure out if you want to hop aboard the updated augmented reality train.
Augmented reality wearables maker ThirdEye Gen, Inc. has officially released what it claims are the "smallest mixed reality glasses" in the X2, which will be available for hands-on demonstrations at the company's CES 2019 booth this week.
In the last few weeks, the Magic Leap ecosystem has ramped up activity with a number of new releases debuting just before the close of the year.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
The interactive displays of the future as visualized in Steven Spielberg's science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the military realm.
In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October.
The latest version in Epson's Moverio line of smartglasses looks to offer a headworn window into the world that prioritizes versatility as well as mobility.
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.
We learned during the LG G7 ThinQ announcement that AT&T would be carrying a new V series device, the V35 ThinQ. In the LG V35 ThinQ's press release, LG revealed its specifications but left out pricing and availability. Thanks to Project Fi, we now know its price tag, and you may not like it.
The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance to invade the actual city, with terrified fans looking on from a safe distance.
Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise.
Ever since Microsoft sold Nokia to HMD, they've hit the ground running with a new lease on life. Quick updates have become their hallmark, with even their lower-end phones getting Android Oreo in a timely fashion. The same holds true for their current flagship, the Nokia 8, which by our count is now the first phone outside of Pixel or Nexus devices to get Android 8.1.
Soon, kids young and old aspiring to imitate Iron Man will only need to learn how to duplicate Tony Stark's snarky wit, because Hasbro will now supply the augmented reality helmet.
Amazon has had a long-standing partnership with its consumers regarding special offers. Amazon sells these Prime Exclusive Phones with lock screen ads and Amazon apps in exchange for discounts on the phones. You also need to be an Amazon Prime Member, leading us to historically believe that these "special offers" weren't really all that special. That is, until today.
Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports.
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.
Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington.
Huawei recently announced the Honor 7X, a mid-tier smartphone aimed at budget-conscious consumers. Spearheaded by the Kirin 659 SoC, it offers great performance at a price point where speed is normally an afterthought. Today, Huawei is making this $199 phone even more attractive by announcing a new limited edition color.
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product.
Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like.
Razer took to the stage this month to unveil their new flagship phone, fittingly called the Razer Phone. The device is targeted at gamers, but has a list of specs that make it an intriguing daily driver for any user. Its headlining feature is an 120 Hz IGZO display, the first of its kind in a flagship smartphone released in the US. Tonight, Razer officially opened up orders for the new phone on their website.
Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset.
The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping tribe, a new augmented reality-powered book has arrived to serve their science fiction needs until the next film is released.
Online glasses retailer Warby Parker built its reputation by selling fashionable yet affordable eyeglasses, so it perhaps a surprise that it's one of the first developers to take advantage of the technology in the least affordable iPhone yet.
In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea.
OnePlus has officially given us a date for when the OnePlus 5T will be announced. We've known about most of the specs for a while, and we just found out about the potential pricing, so a release date is the final piece of the puzzle. Consider this puzzle solved.
Face ID is one of the big selling points of the iPhone X, and the reception has been fairly positive so far. It's pretty impressive to watch the iPhone X magically unlock just by looking at it, but it's even more impressive to see how Face ID works its magic.
Since the iPhone X has no Home button, the Side button has some heavy lifting to do. So not only is the Side button responsible for all of its usual duties, like sleeping and waking the device, it has to do everything the Home button did too. That's a lot of work for one button, but we've got everything figured out for you.
Update 10/23: The hits just keep on coming. We're now seeing reports of a "smearing" effect when scrolling through apps on the Pixel XL 2. We'll expand on that at the bottom of this article, but it's still worth reading the background information on issues with LG's new POLED displays.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
When it comes to finding lost things, the joke goes that it's always in the last place you look. With an assist from ARKit, Pixie can make your iPhone the first and last place you look for that missing item.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera.
