While the rest of Big Tech is still moving relatively slowly on augmented reality smartglasses, Snap continues to supercharge its own experimental AR wearable called Spectacles.
Old school media stalwart The New York Times launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics.
After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city.
Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.
After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.
Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?
Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
Unity often reminds us that the majority of AR apps and experiences are built with the Unity 3D engine, and now the Unity MARS service, which facilitates easy AR creation for seasoned coders and newcomers.
For the average consumer, augmented reality is a fun way of dressing up photos and videos for social media. However, AR is also gaining momentum as a medium for storytelling, particularly in sharing powerful messages.
Apple makes it simple to share your location with your family and friends using tools built into the "info" page for each conversation thread in Messages. With those tools, you can send your current location or share trackable real-time coordinates. But iOS always has a few hidden tricks to make things easier than they seem, and that's precisely the case if all you need to do is share your current location.
Those of us who've taken the time to learn how to code are relatively well-suited for shakeups in the economy. Despite the recent and notable disruptions caused by the COVID-19 outbreak, demand for talented and trained programmers and developers is still high, and it will likely keep rising as companies in every industry adapt their business models to a more remote world.
As more and more people use the video conferencing service Zoom, the chances of trolling behavior and attacks only increase. But it's not just "Zoombombers" you need to worry about. A heated discussion between family, friends, or colleagues could turn sideways real quick, and sometimes the best course of action is to remove the participant from the group video meeting altogether.
The COVID-19 pandemic has created a frenzy for news and information that is nearly unprecedented in the smartphone era, with a major side effect of misinformation. Now, major tech companies are making it easier to ask for advice about novel coronavirus from their respective digital assistants. Results may vary, but Apple and Google are the most useful at the moment.
Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering.
The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official.
Legendary drum-and-bass artist Squarepusher, the Warp records labelmate of fellow electronic music legend Aphex Twin, is back with his fifteenth album called Be Up a Hello, which is set to drop on Feb. 1.
One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
Let's be honest, nobody enjoys doing cardio — they tolerate it. That dreadful, loathsome feeling you experience when you're doing cardio workouts isn't unique to you, it's almost universal. Sure, it gets easier the more you do it, but there are some ways to make it better now.
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space.
Another major retailer is putting all its chips in on the relentless rise of selfie culture. Sally Beauty is rolling out kiosks to try-on "some of its best" hair dyes in 500 of its stores throughout the US. The in-store augmented reality-powered kiosks invite you to view yourself on video, overlay a punky (or otherwise) hair color, and snap a selfie on the screen to share your #glowup with friends.
It's no secret that Snapchat has upped its AR game as of late. They're competing neck-and-neck with the likes of Instagram to see who can out-cool the other. Snap Inc's latest endeavor, 3D Paint, aims to steal the AR spotlight once again by giving you the ability to draw over the real world.
Google has started to release a Go line of Android apps. These apps offer a minimalistic version of their major app counterpart. So far, we have Go versions of Maps, Photos, Gmail, and more. Who are these apps for and why would you want to use them? Here's a quick overview of Google Photos and Gallery Go.
With over 200 brand new features, iOS 13 is a worthy update for all compatible devices. That said, not all iPhone models are created equal. There is a new feature only older iPhones will see, one that skips over Apple's Face ID devices entirely. So if you have a traditional Home button iPhone capable of running iOS 13 but haven't updated yet, this is one benefit you're missing out on.
OneDrive has some really cool features, like being able to lock your files with a fingerprint. If you want to be on the forefront of these new features, you can sign up to the OneDrive beta testing program to get new feature before anyone else.
Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers.
Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
With HoloLens 2 (hopefully) just around the corner, Microsoft has announced that it will no longer be providing any major operating system updates to the original HoloLens.
In recent years, the US military has been utilizing augmented reality as a training tool, giving officers and soldiers an opportunity to train and hone their decision-making, tactical efforts, and weapons accuracy via virtual scenarios.
The mystery surrounding Overture, an app that showed up in the Magic Leap World app store along with the latest Lumin software release, has been cleared up.
For Snapchat users wondering if that selfie is ready to send to their crush, independent Lens Studio creator Andrew Mendez created a handy tool called the Smile Rater.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
While our smartphones are many things, one of their primary functions is to make calls. Many of us try to avoid ever having to make calls, but there are situations when it's a must, such as wishing your grandma happy Birthday or calling 911 — and in those times you want stellar call quality.
The collaboration between Magic Leap and Wacom, which was first announced during last year's L.E.A.P. conference is progressing rapidly.
The idea of remote assistant apps in augmented reality has been taking off in the last couple of years, but Epson is introducing a differing kind of solution for companies that may benefit from a more straightforward dynamic before going full-on immersive with higher-end AR remote assistance tools.
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.
