The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
Now that the augmented reality cat is out of the bag, Magic Leap is beginning to open up a bit more about how of some of its work came together in the years and months leading up to the Magic Leap One's release earlier this month. On Wednesday, the company unveiled a behind the scenes video of how the ethereal music-meets-AR app Tónandi was produced in collaboration with Icelandic music group Sigur Rós.
Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality.
The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance to invade the actual city, with terrified fans looking on from a safe distance.
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
Augmented reality might not be able to cure cancer (yet), but when combined with a machine learning algorithm, it can help doctors diagnose the disease.
Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be considered the ultimate cheat sheet for ramping up your AR IQ if you're unfamiliar with the finer points of the space.
Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit.
The idea of translating in real-time has become quite popular recently, with Google's Pixel Buds integrating the feature. However, their implementation is audio-only. Until recently, you needed to download a frequently-unreliable third party app to translate text using your camera — but that all changes with the Galaxy S9 and Bixby Vision.
Soon, kids young and old aspiring to imitate Iron Man will only need to learn how to duplicate Tony Stark's snarky wit, because Hasbro will now supply the augmented reality helmet.
Speakers have been an integral part of smartphones since the beginning. Razer's concept Project Linda even uses the speakers from the Razer Phone to power the faux laptop's audio system. But what if Google's next Pixel phone didn't even have speakers? What if it didn't need them in the first place?
Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers.
While Animal Crossing's emphasis has always been on making friends with the animals that populate your world, each subsequent game following its initial release has stressed relationships with human players more and more. In Animal Crossing: Pocket Camp, making human friends is a crucial part of the process with the inclusion of market boxes, Shovelstrike Quarry, and giving "kudos."
With just a few more days to go before its release in theaters, the Star Wars: The Last Jedi push has gone into overdrive. On Monday, Google released "The Last Jedi AR Stickers," a set of augmented reality stickers that lets users put a number of different Star Wars characters and objects into the real world.
When it comes to identifying what's fashionable on the runway, including cutting edge tech that bleeds into the mainstream of style, Vogue magazine stands at the top of the list.
Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly.
Now, when the weather outside is frightful, Pokémon GO players can expect it to be just as unpleasant in augmented reality.
Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match.
Augmented reality is making many of our childhood dreams from Star Wars come true. A week after Lenovo gave us the ability to actually play Holochess, Apple has now made it possible to take live video of ourselves and layer on a (non-3D) hologram-like effect, closely resembling the famous Star Wars hologram scene featuring Princess Leia decades ago.
If giving truly is better than receiving, then The Box AR should be the best ARKit app available when iOS 11 releases next week.
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
If you've ever wanted to hone your paintball skills, without spending a ton of money and making a huge mess, Show Me Virtual and Apple's ARKit have an app for you.
Most people say art is meant to be seen. Museums are a good way to do that, but they aren't always accessible to everyone. Those who miss out on the chance to see fantastic pieces of art at museums might now be able to get close to them thanks to Apple's ARKit.
When we think of augmented reality, we usually think of it as adding things to our reality. A new demo has shown that using Apple's ARKit, we can not only add to reality but subtract from reality as well.
The gaming company Ivanovich Games has created a sort of "game-ception" using Apple's ARKit. They have designed a Steam-powered playable arcade machine game called "Operation Warcade" which can now be projected into real life using augmented reality, creating a true "go inside the video game" experience.
Augmented and mixed reality developer Arvizio is working on a suite of software solutions for enterprises that will extend HoloLens capabilities as a full-fledged collaboration and conferencing tool. The company will demonstrate its Mixed Reality Studio suite to attendees at the Augmented World Expo, which begins later this month in Santa Clara, California.
Jeep has now jumped on the AR-retail trend with their introduction of the Jeep Compass Visualizer. Customers can now view and customize a Jeep Compass to their liking, all without a real Jeep even present.
When it comes to social media, Google has had it a bit rough. But its next big app in this category is apparently steps away from completion, with a platform that allows small groups of users to edit and organize photos in unison.
A proof of concept for an overhead crane training simulator is in the works. Using Microsoft HoloLens and an industrial-style controller, trainees can pick up holographic loads and transport them throughout a warehouse setting.
The conversation around augmented reality has largely been focused on apps and gaming, and how AR can be used as a marketing tool. However, a new exhibit at France's Scène Nationale Albi is using AR for more artistic expression.
In December of last year, Australian Feliks Zemdegs broke the human world record for solving a Rubik's Cube with a time of 4.737 seconds. Well, this robot did it way, way faster by solving one in under 1 second. Don't tell me a robot takeover isn't real possibility.
Among the many new changes ushered in by the iPhone 7, only one has the potential to completely change the way you interact with your smartphone—a new 3D Touch-enabled home button. Instead of the mechanical click we've grown accustomed to, your home button will now behave like the rest of the phone's touch screen interface.
As people experiment with mixed reality software, we're seeing applications that cover the entire spectrum of human interest. Anything that can exist in the physical world has a place in the holographic one. And just as we enjoy building various contraptions with real parts, a new app called ARails knew we'd feel the same about digital ones.
We can't be in two places at once, but with virtual touch interfaces we can theoretically use a machine to act as our second body in a remote location. Over at MIT, Daniel Leithinger and Sean Follmer, with the advisement of Hiroshi Ishii, created an interface that makes this possible.
While the early stages of any new technology always seems amazing because of the utilitarian, almost altruistic software concepts it inspires, mixed and augmented reality will still see its fair share of corporate apps. That might be a good thing, however, as Volvo's plan goes past general information and advertising to make a truly helpful tool for prospective car buyers.
Several technologies seek to change the way we perceive our reality, whether that involves entering a virtual world, augmenting an existing one in a realistic and interactive way, or somewhere in-between.
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