A new cross-licensing patent deal signed by Nokia and Chinese smartphone maker Xiaomi will bring increased collaboration between the two companies. One area of focus in which both Nokia and Xiaomi have already agreed to work together is augmented reality.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did not cover last week.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
AR.js is a new JavaScript solution that offers highly efficient augmented reality features to mobile developers. With HoloJS released back in December, there is a potential that the free AR.js, developed by Jerome Etienne, one of Next Reality's 50 people to watch in augmented and mixed reality, could work with the Microsoft HoloLens as well.
Today, Microsoft announced its Windows 10 Creators Update, adding the ability to scan objects in your world and bring them into the computer. With newly-announced inexpensive VR headsets and the HoloLens, you can enjoy those transplanted 3D objects in mixed and virtual reality.
Don't Miss: The Difference Between Virtual, Augmented, & Mixed Reality
Mixed reality filmmaking isn't a new concept. Disney managed to make it work in 1988 with Who Framed Roger Rabbit, but not without an enormous amount of work. We haven't seen many mixed reality films of that scope since, and perhaps that's because it's still hard to accomplish. Filmmakers don't look through a viewfinder or monitor and see the fully rendered result on screen—but that can change with mixed reality headsets like the HoloLens.
Graeme Devine, Chief Creative Officer at Magic Leap, spoke at the Games for Change festival about how mixed reality will change the world for the better. While we might need to take our own magic leap to believe in his utopian future, he hinted at a solution to the impending problem most of us fear: a cluttered, endless nightmare of ads.
Augmented reality began on smartphones but technical limitations have prevented further development. Google's Tango (formerly Project Tango) aimed to change all that, and with Lenovo's help, they now have their first device.
Looking for instructions on how to adjust the various customizable display parameters available on your Samsung Reality mobile smartphone? You're in luck. This free video tutorial will see that you need everything you need to know to set wall papers and tweak display settings. For thorough instructions, watch this cell phone guide.
Looking for instructions on how to use the various messaging features available on your Samsung Reality mobile smartphone? You're in luck. This free video tutorial will see that you need everything you need to know to send and receive email and SMS text messages. For thorough instructions, watch this cell phone guide.
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.
After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020.
In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.
Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing.
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.
Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.
Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.
The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with unique features.
While Apple's smartglasses development reportedly moves forward behind-the-scenes, the company continues to build on its AR software foundation in its mobile ecosystem with further iterations to its ARKit platform and the introduction of new AR development tools.
Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market.
We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display.
Every step in the evolution of computing brings an in-kind leap forward in user input technology. The personal computer had the mouse, touchscreens made smartphones mainstream consumer devices, and AR headsets like the HoloLens and the Magic Leap One have leveraged gesture recognition.
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
The mystery surrounding the release of the next version of the HoloLens has been swirling for months, but at least some of that mystery may removed in the coming weeks.
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.
Occasionally, a not-so-great movie also does something so right that you have to forgive some of its sins and give it a little love. Such is the case with the latest film from Keanu Reeves, Replicas, which takes a HoloLens-style device and gives us a look at how future research labs might use that kind of augmented reality device, sort of.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
