News: Google & Magic Leap Developer Create Augmented Reality Mobile Apps for Warping Real World into Art
Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives.
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News: Lenovo's New Android-Based AR Headset Hits the HoloLens Where It Hurts — Enterprise Applications
Now that Microsoft has squarely focused on the enterprise market with the HoloLens 2, it appears Lenovo is content to play follow-the-leader with its new augmented reality headset.
News: Microsoft Teases Minecraft Augmented Reality Game for Mobile at Build 2019
It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015.
News: Niantic Launches Harry Potter Wizards Unite as Beta in Australia & New Zealand
The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app.
News: Apple to Unveil Stereo AR Headset Support, New ARKit Capabilities, & More at WWDC, Report Says
Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.
News: USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience
On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.
News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
News: Apple Adds to Its AR Bench Strength with Hiring of Jaunt Co-Founder
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
News: The Magic of Microsoft's HoloLens 2 Hand Interaction on Display in Mixed Reality Toolkit v2 Demo Video
Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better.
News: Torch App Teams with 6D.Ai to Add Occlusion & Persistence to AR Creations
Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.
Market Reality: HoloLens 2 Secrets Revealed, Nreal CEO on AR Future, Meta Lawsuit Update, & Verizon Teams with Vuzix
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
Interview: Nreal Founder Explains Why Smartglasses Tethered to Smartphones Are the Future of Augmented Reality
If you've ever spent any serious time examining the Chinese tech startup world, you know that it moves fast — very fast. The tech startups hailing from Beijing and Shenzhen are moving so fast that they're now in serious competition with Silicon Valley.
News: Microsoft to Debut HoloLens 2 Livestream Video Series with Demos, Updates, & Developer Info
To build hype for the HoloLens 2 among developers, Microsoft is borrowing a page out of Magic Leap's playbook.
News: Matterport Lands $48 Million Investment for 3D Content Capture Technology
The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.
News: Microsoft Unveils the HoloLens 2
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
News: Microsoft Expands Its Augmented Reality App Portfolio from HoloLens to Android & iOS
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
News: Facebook Acquires Visual Search Startup GrokStyle
The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future.
News: ODG's Remaining Inventory & Physical Assets Become Available to Purchase via Auction
While the story of augmented reality headset maker Osterhout Design Group has come to an end, the epilogue of its demise continues.
News: Augmented Reality App Maker Houzz Reveals Major Data Breach
In the realm of internet security, it's becoming clear that augmented reality is not immune to the increasing wave data breaches plaguing users.
News: AR Cloud Startup Ubiquity6 Turns Up Volume on Audio AR Through Acquisition of Wavy
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
Market Reality: Meta Claims Insolvency, ODG Ends in Fire Sale, New Smartglasses Flood CES 2019
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
News: Smartglasses Maker North Picks Up Intel's Vaunt Patents
When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses.
News: Unity Unite Conference Session Videos Give Devs Inside Tips on Magic Leap, ARKit, & ARCore Development
Augmented reality developers who have exhausted their treasure trove of video tutorials and panels from the recent Magic Leap developer conference can now shift their continuing education attention to Unity.
News: Google Arts & Culture App Lets You Turn Your Home into an AR Museum Featuring the Works of Vermeer
There is not a single museum that houses all of the 36 paintings of Johannes Vermeer, so Google decided to come up with a solution to give art aficionados a venue to see the artist's work all in one place — your home.
News: Magic Leap Roars into the Auto World via Kia Stinger App from RelayCars
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
Market Reality: Samsung Intros AR Cloud, Niantic Real World Platform Makes Debut, Election Broadcasts Go AR
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
News: Domino's Australia Serves Up Virtual Previews of Your Pizza Order in Augmented Reality
If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.
News: ABC News Elects to Add AR to Midterm Election Coverage
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
News: Levi's Now Selling Exclusive Disney Denim Through Shoppable AR Lens on Snapchat
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
News: Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
News: Owlchemy Labs ARCore Experiment Lets Android Users View a Friend's VR Experience from Their Smartphone
Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display.
News: Magic Leap, Microsoft Pursuing Military Contracts to Supply AR Headsets for Soldiers, Report Says
Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays.
News: Snapchat Ships Amazon Visual Search as Its Next Step Forward in AR Evolution
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
News: USA Today Turns to Augmented Reality to Tell the Story of Corruption in Chicago
To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago.
News: Verizon Is Giving Away the iPhone XS via Snapchat AR Scavenger Hunt
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
News: Exec Shuffle — Snapchat Chief Strategy Officer Imran Khan Resigns, Lampix Marketing VP Gordon Meyer Exits
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
News: Model Ashley Graham Struts Through Augmented Reality via 3D Capture by the New York Times
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.
News: Pizza Hut Teams Up with NFL for Scannable Pizza Boxes & Augmented Reality Beanbag Game
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
News: Samsung Sends Family Guy into Augmented Reality to Showcase Connected Home Products
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
News: This Children's Hospital Uses HoloLens & Augmented Reality to Calm Young Patients During Medical Procedures
While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the patient's experience.