They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.
By now, you already know that the Magic Leap One ships with an array of apps to immediately get you accustomed to operating in your new spatial computing reality. The first one we're going to focus on is Screens, an app we told you about previously, but only now have managed to try for ourselves.
One of the more compelling human interest stories of the summer has been the plight of the Thai Wild Boars soccer team, who were trapped in a cave for weeks.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.
In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens.
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.
Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance.
If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News.
Last month, we told you about U2's new augmented reality-powered music tour. But if you don't have the means to travel to the show, the group recently revealed an inside look at what it will be like and what inspired the band to dive into immersive technology.
The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games?
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
Augmented reality might not be able to cure cancer (yet), but when combined with a machine learning algorithm, it can help doctors diagnose the disease.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
Snapchat has added yet another social feature to its mobile app, and this one makes it possible to use augmented reality with a group of friends over video.
As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app.
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.
Following in the augmented reality footsteps of Pokémon GO, Universal Studios has decided to give us an AR version of Jurassic World.
Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.
Last week, we told you about one of the first pairs of augmented reality smartglasses to get Amazon Alexa functionality, and now we're finally getting a look at how it works.
Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year.
If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. But fear not, oh gift-giving AR pioneer, we're here to help!
Just in time for the holiday season, Lenovo has released its Mirage AR head-mounted display with the Star Wars: Jedi Challenges game and accessories. Unfortunately, while its price point is a fraction of most other AR headsets, at the moment, it does have a few issues with the setup process.
Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store.
ARKit is a marketer's dream. By providing tools for creating augmented reality experiences on mobile devices, AR apps can now be deployed easily alongside just about any campaign. As expected, we now have ARKit apps pushing wares ranging from automobiles to tequila.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
Here are a couple of quick bits, and also a little bit of a teaser. If you know of my old YouTube channel and are a developer, you may be aware of the "Scale and Rotation System" tutorial series I did. I then started working for Next Reality and never finished it.
Chipmaker Qualcomm introduced the second generation of its Qualcomm Spectra image signal processor (ISP), which has gained capabilities that will enable smartphones to facilitate augmented reality apps.
On August 21, a total solar eclipse will be able to be seen across the country for the first time since June 8, 1918, and it's going to be incredible. Retired NASA astrophysicist Fred Espenak spoke to ABC News about what to expect and said:
