With the launch of the Magic Leap One looming over summer's horizon, on Wednesday, Magic Leap released an essential component that will differentiate it from current augmented reality platforms.
In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios.
If you have a substantial collection of POGs, the disc-collecting game from the 1990s, squirreled away in your basement, then a new augmented reality app may give you a reason to dig them up.
The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment.
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.
One of the leading chipmakers for smartphones is getting ready to announce a new processor made specifically for augmented and virtual reality headsets.
Apple's lead marketing tool for the iPhone X, 3D Animoji that you control with your facial and head movements, are once again in the spotlight in a new commercial the company posted on its Korean YouTube account this week.
After the spectacular rise and fall (and rebirth) of Glass, Google is taking another run at augmented reality smartglasses.
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
On Monday, at its annual Build developer conference, Microsoft revealed two new apps for the HoloLens apps.
Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
With numerous insider reports, patent awards, acquisitions, and hires over the past few years, augmented reality smartglasses from Apple appear to be an inevitability.
Space might be the final frontier, but NASA is making a detour into augmented reality first. The Spacecraft AR app, developed by NASA's Jet Propulsion Laboratory (JPL) in collaboration with Google, debuted exclusively for Android this week (an iOS version is also in the works).
Apple's TrueDepth camera made its debut in the premium-priced iPhone X late last year, and since then, the reviews have been pretty positive. Now, Apple might be preparing to make the Animoji-friendly sensors available in more iPhones, as well as the iPad Pro, later this year.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
The oldest Zen temple in Kyoto, Japan, is now firmly rooted in the future with the launch of the MR Museum on Thursday.
In just a few days, all the Galaxy S9 and S9+ leaks will come to an end, as Samsung will officially unveil its latest top-tier smartphone. But before that happens, we're all getting another leaked image of the handset thanks to a bit of snooping and the magic of augmented reality.
If there's one augmented reality app idea that should have gone up in smoke, it's probably Tokédex, an app that brings cannabis to the world of AR.
Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington.
This year's CES seems particularly obesessed with VR, but augmented reality is offering a few surprises as well. One of those surprises arrived on Monday in the form of China's Rokid Glass.
It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.
A new telemedicine application for the Microsoft HoloLens is promising paramedics and EMTs a new tool for diagnosis and treatment of patients in the field.
Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest.
The reveal of Magic Leap One: Creator Edition brought with it some insight into the path the device took from prototype to "final" design.
Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers.
What do you get a co-worker for Christmas, Hannukah, or Kwanzaa when he or she already has a Meta 2 headset?
Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extended sessions of virtual adventure in the palm of your hand. Available for $2.99 through the App Store or Google Play, 57° North is a choose-your-own-adventure game that takes place in augmented reality.
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product.
Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
Not all remakes of video game classics turn out well, but a new augmented reality take on Super Mario is likely to draw in fans of the Nintendo hit.
You love augmented reality (that's why you're here!), but some of you also love cryptocurrencies, most popularly known in one of its forms as Bitcoin. So you might be wondering why you can't you find two of your favorite emerging technologies together in one app. Take heart, early adopter — now you can.
Do you know when you're going to die? Your iPhone or iPad does. That's the premise behind Death Mask, an experimental app developed by Or Fleisher and Anastasis Germanidis.
With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
