Tattoo lady and reality TV star Kat Von D is obviously extremely talented with the tattoo needle. Creating interesting designs for clients that include celebrities, Kat Von D exudes a distinctive style that includes looking like a tougher version of a classic pin up.
Coming soon to an Android device near you: Diminished Reality! What's Diminished Reality? A lot like Augmented Reality, really, but with one big difference: Where AR giveth, insinuating virtual elements into a live representation of the real world, Diminished Reality taketh away, hiding actually-existing objects within a live feed.
Augmented reality comes to the iPhone at least in the Yelp application. Check out this video iPhone tutorial and learn how to turn on this handy function. Now you can use Yelp on the go. Follow along with the steps and learn how to use the iPhone's Augemented Reality Yelp application.
The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2.
After introducing and launching Reality Composer alongside iOS 13 and ARKit 3 last year, Apple is making it easier for developers to create apps with it.
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality?
An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up.
It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that doesn't mean AR-loving Amazon Prime members were completely left out.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
At their event in San Francisco today, Microsoft announced that they have begun accepting pre-orders for Windows Mixed Reality headsets from Acer, Dell, Lenovo, and HP, with the devices arriving on Oct. 17 along with the Windows 10 Fall Creators Update.
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
Those of us that work with or around augmented and mixed reality have seen a powerful shift in the last year as the popularity and interest have grown in the field. With Microsoft's HoloLens release, the popularity of Pokémon GO, and the constant rumor mill known as Magic Leap, the terms augmented reality and mixed reality have started to become a part of the modern vernacular more and more each passing day.
A new Windows Insider Preview, version 15055, was released on Friday, March 10. Along with the normal collection of bug fixes and new features came a secret addition to the Mixed Reality Portal in the update. Windows Mixed Reality, along with Cortana, can now teach you how to use the platform, and, hopefully, usher in with it some understanding of what mixed reality is.
Reality TV star Kim Kardashian definitely knows she's got sex appeal in her deck of cards. Which is why, if you've ever paid attention to her on the red carpet, she's almost always wearing a smoky eye and nude lip combo. We're talking 9 times out of 10.
With No Time to Die, the 25th installment in the James Bond saga, arriving in April and Black Widow, the first solo film for the Marvel Cinematic Universe's own secret agent, following a month later, what better way to get in the espionage mood than some augmented reality spy gaming?
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
He might be an O.G. rapper, but Snoop Dogg has officially entered the cutting-edge of technology via a hidden feature included with his newest music release.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return.
The interactive displays of the future as visualized in Steven Spielberg's science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the military realm.
