If you can successfully and convincingly draw complex levels on a sheet of paper, then you can draw just about anything. Despite having been around for thousands of years, representative art only approaches reality and reflects it, rather than depicts a believable replica of it.
The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done sales job as Three, one of the leading wireless giants in the UK.
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future.
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.
Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore.
The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition.
You already know that the best place to learn about the cutting edge of augmented reality is Next Reality, but the best event to meet the people and companies pushing the space forward is the annual Augmented Reality Expo (AWE), and we're giving away free tickets!
If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help.
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
London-based developer Andrew Hart has been working on AR navigation since Apple's original ARKit tool was still in beta preview. Now, he's ready to unleash his technology on the world.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.
As the opening act to the grand unveiling of the long-awaited HoloLens 2 at Mobile World Congress Barcelona on Sunday, Microsoft showed off the standalone Azure Kinect time of flight sensor, which also happens to supply the improved human and environmental understanding capabilities of the next-generation augmented reality headset.
We're still weeks away from a probably HoloLens 2 release, but Microsoft's immersive computing team is still hard at work on other aspects of its "mixed reality" ecosystem.
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
After joining Google and Huawei in underwriting the UW Reality Lab at the University of Washington in January, it appears Facebook is already seeing a return on its donation.
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Famed singer-songwriter David Bowie will return to the real world as part of an augmented reality app launching on Jan. 8, 2019, which would have been his 72nd birthday.
Over the last few years, the virtual reality space has earned a welcome reputation for fostering better representational balance with regard to gender compared to the general tech industry, with women like Nonny de la Peña and many others leading the charge.
Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
