Reality Search Results — Page 31 of 85

News: HBO Returns to the AR Well with 'Watchmen' Lens on Snapchat

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.

News: Mobile Developer Within Tells Interactive Halloween Tales via Wonderscope AR App

The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age.

News: Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.

News: Oculus CTO John Carmack Outlines the Future of AR, Knocks Magic Leap for Marketing Hype in New Interview

The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important thinkers in the VR space.

News: Airbus Previews Military Sandbox App for HoloLens

As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.

News: US Navy Using Magic Leap AR Technology to Improve Warfare Training

In recent years, the US military has been utilizing augmented reality as a training tool, giving officers and soldiers an opportunity to train and hone their decision-making, tactical efforts, and weapons accuracy via virtual scenarios.

News: Papa John's Launches 'Spider-Man: Far from Home' AR Experience via Snapchat

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.

News: Fashion Startup Kollectin Lets You Try on Earrings & Necklaces from Indie Designers in AR, with Just a Swipe to Buy

The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.

News: Google Releases Glass Enterprise Edition 2, Includes Qualcomm Snapdragon XR1Upgrade

As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).

News: Samsung Joins Niantic in Backing DigiLens with $50 Million Funding Round

Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.

News: Zappar Expands Its ZapWorks Platform with ARKit & ARCore Compatibility

Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.

News: Niantic Launches Harry Potter Wizards Unite as Beta in Australia & New Zealand

The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app.

Hands-On: Angry Birds AR: Isle of Pigs Reinvents the Franchise for Mobile, but Smartglasses Are Its Destiny

Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise.

News: Apple to Unveil Stereo AR Headset Support, New ARKit Capabilities, & More at WWDC, Report Says

Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.

News: Facebook Searching for More Troops to Work at Oculus on AR Product Design & Marketing

At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.

News: Apple Adds to Its AR Bench Strength with Hiring of Jaunt Co-Founder

Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.

News: Matterport Lands $48 Million Investment for 3D Content Capture Technology

The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.

News: Facebook Acquires Visual Search Startup GrokStyle

The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future.

News: ODG's Remaining Inventory & Physical Assets Become Available to Purchase via Auction

While the story of augmented reality headset maker Osterhout Design Group has come to an end, the epilogue of its demise continues.

News: Smartglasses Startup North Begins Delivering First Focals Shipments, Announces Series of New Pop-Up Stores

Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.

News: ISS Astronauts Use Magic Leap One to Prepare for Next Mission

The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year.

News: Microsoft Mobile World Congress Invite Hints at HoloLens 2 Release

The mystery surrounding the release of the next version of the HoloLens has been swirling for months, but at least some of that mystery may removed in the coming weeks.

News: Artemis Smart Mirror Shows Off AR Vanity for Coty's Wella Professionals Salons

If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true.

News: Snapchat Virtually Restores London's Big Ben with Holiday-Themed, Location-Based AR Lens

The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.

News: Leap Motion's New Experimental Tools Give Developers Access to Camera Data & Unlock Multiple Device Support

After weathering an executive departure and reports of a failed sale to Apple, Leap Motion is getting back to the business of pushing the envelope for augmented reality development and interaction.

News: Lowe's Unleashes Its Magic Leap One App in Time for the Holiday Shopping Season

On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app.

News: Smartglasses Maker North Picks Up Intel's Vaunt Patents

When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses.

News: WayRay Gives Developers the Wheel in Effort to Create AR Apps of the Future with True AR SDK

Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today.

News: Tesla Files Patent for AR Manufacturing Tool, Elon Musk Talks Factory Innovation, Weed, & SEC Fine on '60 Minutes'

New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.

News: Google Arts & Culture App Lets You Turn Your Home into an AR Museum Featuring the Works of Vermeer

There is not a single museum that houses all of the 36 paintings of Johannes Vermeer, so Google decided to come up with a solution to give art aficionados a venue to see the artist's work all in one place — your home.

News: Toyota Begins Testing HoloLens for Production Process Improvements

With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.

News: Children's Book Classic Peter Rabbit & Other Tales Come to AR via iOS App

The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.

News: Leap Motion Nearly Jumped on Board Apple's AR Train Twice, Report Says

In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched.

News: Levi's Now Selling Exclusive Disney Denim Through Shoppable AR Lens on Snapchat

Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.

News: Resolution Games Scores $7.5M in Funding Round Backed by Google, Unity Founder, & Others

Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.

News: Niantic Plugs Its Real World Platform into Deutsche Telekom's 5G Network & MobiledgeX Servers

When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.

News: Air New Zealand Takes Wraps Off Magic Leap One Adventure Tourism Game

The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.