Applicants looking to attend Magic Leap's first annual L.E.A.P. conference next month in Los Angeles have begun receiving their confirmation invitations, and now we have more detail about some of what will happen at the event.
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.
In recent days, I've twice talked about brining the Magic Leap One out into the world with me to test its mobile capabilities. But you may have been wondering how I carried the device with me. Did I just stuff my brand new $2,300, hard to obtain device in a backpack and hit the road? Hardly.
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
With all the hype around Magic Leap's recent launch, it's easy to forget that augmented reality hardware is still very much in its infancy. While we marvel at what is available now, researchers are still finding ways to design and produce more sophisticated components for next-generation wearables.
Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality.
Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.
A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.
Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
Augmented Reality beauty tools have become quite popular lately, and while CoverGirl's didn't exactly turn heads, the new Wanna Nails app by Wannaby looks like a great tool for anyone who uses nail polish.
Netflix is branching out into the comic book business, and it's summoning augmented reality via Facebook to make the first issue more magical.
The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment.
Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work.
While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park.
Hello, budding augmented reality developers! My name is Ambuj, and I'll be introducing all of you Next Reality readers to the world ARKit, as I'm developing an ARKit 101 series on using ARKit to create augmented reality apps for iPad and iPhone. My background is in software engineering, and I've been working on iOS apps for the past three years.
Google's Pixel smartphone had a decent head start as one of the first devices to offer ARCore, but that early exclusivity has been frustrating for some Android device owners. Some of that frustration was relieved when Google added more Android devices to the ARCore list in February.
On Monday, at its annual Build developer conference, Microsoft revealed two new apps for the HoloLens apps.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
Usually, when the public gets to see and hear Microsoft's Alex Kipman expound on the future of immersive computing, it's because the company has a new product to show off. But on Tuesday, April 24, Kipman was in the spotlight for an entirely different reason: an award nomination.
If $200 was too much for you to get in on some Star Wars augmented reality action, Best Buy is now selling refurbished Star Wars Jedi Challenges sets for $79.99 and new ones for $99.99.
For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush.
One of the most popular mobile games out there for kids has added an augmented reality mode that brings the titular character into the real world.
In the latest example of life imitating art, IBM has applied for a patent for a video censoring system that looks a lot like the "Arkangel" child monitoring system from the latest collection of modern sci-fi fables from Black Mirror on Netflix.
Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform.
In this series, we are going to get you to the edge of building your own cloud-based, cross-platform augmented reality app for iPhone, Android, HoloLens, and Meta 2, among other devices. Once we get the necessary software installed, we will walk through the process of setting up an Azure account and creating blob storage.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.
Patent holder Genedics, LLC has filed a legal complaint alleging that hand-tracking startup Leap Motion is infringing on its intellectual property.
Researchers have developed a new method that harnesses the power of augmented reality to detect a patient's heart rate using a Microsoft HoloLens and computer vision.
A controversial video from Magic Leap's past has once again surfaced, but this time it comes with a lot more credibility and a good bit of excitement around the Magic Leap One headset.
The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.
