The Tesla-riding Starman that was launched into space via Elon Musk's SpaceX last week will miss its Mars target and is instead headed toward a lonely asteroid belt in the void of space. But if you missed the initial launch and would like to get a taste of what Starman is seeing, you can now take a short ride along thanks to a new Snapchat Lens.
Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming.
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports.
Medical training technology company CAE Healthcare has given birth to the latest example of how augmented reality can help to build practical operating room skills for doctors and nurses. The company's newest product is called LucinaAR, which harnesses the power of the Microsoft HoloLens.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington.
Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly.
Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.
When you run an augmented reality company worth billions of dollars, backed by some of the biggest names in tech, and you haven't even released a product yet, even late night tweetstorms rank as worthy of dissection. Such is the case with Rony Abovitz, CEO of Magic Leap, who decided to spend a little time on Twitter on Wednesday to outline his vision of the future of immersive computing.
Tech companies are embroiled in controversy this week. No, not the hearings on Russian interference in last year's election; in this case, it's all about the burger emoji.
If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick.
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities.
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.
Being on the bleeding edge is a place that you will get cut from time to time, as has been the case for many developers in the HoloLens space.
Apple demonstrated their continued interest and investment into the awesome world of augmented reality during their Sept. 12 event, highlighting a few new AR games that will appear on iPhones thanks to ARKit. But that's not all you can expect — as long as you have an iPhone with an A9 chip or later, there will be a ton of cool new AR tools, games, and other apps to play around from the App Store.
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
Lenovo has been no stranger augmented reality, both in products for consumers and services for developers.
At IFA in Berlin today, Sony introduced the latest models of the Xperia line, with new features in tow that should appeal to creators of augmented and virtual reality content.
A Jedi does not seek adventure or excitement, but Star Wars fans can seek Jedi with the Find the Force augmented reality scavenger hunt promoting the launch of merchandise for Star Wars: The Last Jedi.
Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity.
A patent application for waveguide-based smart glasses submitted by way of their subsidiary Oculus sheds light on Facebook's plans to escalate their augmented reality efforts.
Building virtual portals are popular practice for developers to demonstrate the "wow" factor of augmented reality.
The more impressive demonstrations of the capabilities of augmented reality add another dimension to what we see in the real world.
Drones are a fairly new craze to hit the nation. While they are accessible to the general population, good drones still typically cost a ton of money and despite all the fun they are, it's sometimes not worth it to actually buy one. If you're one of those people who would love to play around with drones — but don't want to have to buy one — Arcane Reality is developing the app for you thanks to Apple's ARKit.
With augmented reality comes an infinite realm of possibilities for storytelling. We have seen it through wineries telling their history with interactive AR experiences and through authors that use augmented reality to bring portions of their books to life. However, filmmaker Peter Jackson might take the cake on creating an incredible new way of storytelling.
Augmented reality has produced some incredible innovations that have revolutionized modern technology. From helping with live surgery to changing the game in marketing and businesses. But without a doubt, the most important thing that augmented reality and ARKit has ever brought us is an AR version of A-ha's iconic "Take On Me" video.
San Francisco-based startup AstroReality is putting the AR in lunar with a high-detailed model of the moon that comes to life through an accompanying augmented reality mobile app.
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
A new demo has given a hint about what's going to be possible in the world of mixed reality, thanks to Apple's ARKit.
Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango technology to explore a rare Stürmtiger tank inside and out.
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
A patent from Universal was filed today looking to improve the visual experience at Universal Studios Parks.
Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backers in September.
The Augmented World Expo (AWE) is upon us, and that means it's time to get excited about all the awesome next reality things to come.
