News: Snapchat Mutates X-Men Fans via Augmented Reality to Sell Tickets for 'Dark Phoenix' Movie
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
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News: Apple to Unveil Stereo AR Headset Support, New ARKit Capabilities, & More at WWDC, Report Says
Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.
News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
News: Apple Adds to Its AR Bench Strength with Hiring of Jaunt Co-Founder
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
News: New Consumer AR Smartglasses Contender Emerges with Action Air from China's Shadow Technologies
We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display.
News: Snapchat AR Lenses Jump from Mobile to Desktop with Snap Camera App
For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops.
Market Reality: L'Oreal's Rochet Leads NR30's AR Influencers & Magic Leap Demonstrates Its Own Influence at L.E.A.P. Con
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
News: Magic Leap L.E.A.P. Conference Speakers Announced, Includes Celebrities & a Major Tech Partner
Applicants looking to attend Magic Leap's first annual L.E.A.P. conference next month in Los Angeles have begun receiving their confirmation invitations, and now we have more detail about some of what will happen at the event.
News: Snapchat Strikes Familiar Chord with Shoppable AR Lens for Nicki Minaj's New Album
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers.
News: Gorilla Glass 6 Fixes the Worst Part of Glass Phones — How Slippery They Are
During a recent press event, Corning revealed the latest generation of Gorilla Glass, aptly named Gorilla Glass 6. While the focus at the event was on the improvements to its scratch and impact resistance, Corning also revealed some exciting prototypes which change the textures of the glass.
News: ODG's Newest Wearable Allows FedEx Pilots to Use Augmented Reality to Navigate Emergency Situations
On Thursday, Osterhout Design Group (ODG) revealed a new, specially-crafted oxygen mask that uses the same augmented reality technology from its smartglasses to assist FedEx Express pilots navigating dangerous conditions.
News: Facebook Debuts Image Recognition in Camera AR with 'Ready Player One' & 'A Wrinkle in Time' Poster Promos
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
How To: The Quick & Dirty Guide to the Augmented Reality Terms You Need to Know
Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.
News: Meta Caters to Design Professionals with 3D CAD Support for Solidworks
In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software.
News: Apple Invades Grammys with iPhone X Animoji Karaoke for Childish Gambino & Migos
On Sunday, the annual Grammy Awards delivered its usual mix of fashion, live performances, and music industry magic, but this time with one important difference: Animojis.
News: If You've Ever Wanted X-Ray Vision, Check Out This Combination of Augmented Reality & Ultrasound
Seeing your baby for the first time via ultrasound is an exciting moment for new parents, but a new augmented reality twist on the experience could make the experience even more powerful.
News: Dell Becomes First PC Maker to Partner with Meta to Offer Augmented Reality Headsets
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
News: A Timeline of Augmented Reality Head-Mounted Displays from 2009 to Present
The reveal of Magic Leap One: Creator Edition brought with it some insight into the path the device took from prototype to "final" design.
News: Concept Video Hints That First Mainstream AR Smartglasses Could Feature Glass from Apple-Backed Corning
When it comes to making smartglasses that look more like regular eyeglasses and less like sci-fi helmets, Corning International might be among the suppliers to make it happen.
News: The Rock Pops Out of EW Cover with Augmented Reality
Usually paper beats rock. With augmented reality, The Rock beats paper. Using the Life VR app for iOS or Android, Entertainment Weekly readers can point their smartphones at the cover of the Dec. 8 edition to view a holiday greeting from Dwayne "The Rock" Johnson, star of the forthcoming reboot, Jumanji: Welcome to the Jungle.
News: Sketchfab Fires Back at Google Poly with ARCore Update to Mobile App
Just days after the launch of Google Poly, the marketplace for 3D virtual objects that developers can use for augmented and virtual reality apps, SketchFab, the current leader in the space, is firing back with a major enhancement to its platform.
Apple AR: Houzz ARKit App Beats IKEA to the App Store
With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.
Apple AR: Edmunds Previews Parking Fit for Car Customers with ARKit App
IKEA can help customers determine if a couch fits in their living room, but who is going to help them figure out if their new SUV will fit in the garage?
Apple AR: Check Out Deals at Places Near You with LocateAR
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
Today's Top News: Hyundai Rushes to Offer Level 2, but After GM Launch
Hyundai Motor Company says it will launch its driverless tech ahead of schedule, but the Korean carmaker will remain behind mainstream rivals, including General Motors (GM), Nissan, and Honda.
It's Official: CEO Cook Confirms Apple Is Developing Driverless Software
Apple is working on autonomous systems for vehicles, which could then be implemented with the help of car manufacturers.
News: This Video Might Resonate with Anyone Addicted to Candy Crush
You've got some free time, so you decide to try out that new puzzle game on the App Store. After a half hour of fun, the game stops. It seems you've run out of lives, and have to wait until tomorrow to play ... unless you drop $0.99 on extra lives. What are you going to do, wait until tomorrow? Some of us might, but others ... not so much. If you dropped some cash to keep playing for the day, you, I'm sorry to say, were played. And this video shows you why.
News: Baidu Teams Up with Leading Chinese Tier-Ones for Driverless
Baidu signed a cooperation agreement on June 7, the first day of the CES Asia conference, with multiple companies in the autonomous vehicles industry. The companies listed in the press release include Desay SV, United Automotive Electronics, and Hangsheng Electronics, as well as possibly additional auto manufacturers. Baidu plans to "jointly develop" upcoming intelligent driving production plans.
News: Trump's Promised Revisiting of Driverless Guidelines Is Happening Now, DOT Says
The US Department of Transportation says it is actively completing a previously promised revision of voluntary guidelines for driverless vehicles originally drafted by President Obama's administration.
News: Increasing Road Deaths Due to Smartphone Use Make the Case for Driverless Vehicles
You would think most people would agree that you shouldn't use your smartphone while driving. Apparently, most people would be liars, according to recent data from the National Safety Council (NSC) and Zendrive.
News: Head of FedEx Freight Wants Laws to Make Truck Drivers More Like Pilots
We've heard a lot about self-driving taxis, as car and ride-sharing companies compete to win the driverless gold rush. But FedEx wants to bring its enterprise into the mix, as the head of its freight division has asked the US government to develop laws for self-driving trucks.
News: Watch a Demo of Leap Motion's Mobile Hand Tracking in New Video
Leap Motion, an augmented and virtual reality control system, has proven to be a force of nature when it comes to pushing hand-tracking tech forward. Now they've released a video showcasing their "Blocks" demo, which is already integrated into the reference headset kit designed by Qualcomm for VR companies "to take and sell their own branded devices with."
News: Chairish App Now Lets You Try Before You Buy (With Augmented Reality)
Chairish, Inc. is the latest furniture retailer to bring augmented reality into its mobile stores, adding features for users to visualize products in their homes.
How To: Unlock the Hidden 'Indie Corner' Category on Google Play to Find Great Indie Games
Mobile gaming is a huge industry that raked in more than $91 billion in revenue in 2016, and of course, all of the major players get most of the glory. But smaller, independent game developers make some of the most fun and unique games out there — it's just harder to find their stuff because they don't have the promotional budget of studios like Rovio and Gameloft.
News: PlayFusion Secures Funding to Develop Interactive AR Gaming Platform
Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and audio recognition to Lightseekers, an original property that combines mobile gaming with smart action figures, trading card games, and other media.
AutonomouStuff: How a Small Company Punching Above Its Weight Is Accelerating Driverless Car Development
Ask anyone that works on the development of driverless vehicle technology and there is a very good chance that AutonomouStuff will have supplied something to their project.
News: Osterhout Design Group Just Raised $58 Million—We'll See Why at CES 2017
As we slowly approach its January 3 start date, CES 2017 seems to be shaping up to be an exciting year for smart glasses as well as augmented and mixed reality.
News: Life-Sized Mannequin Holograms Make Clothing Design Easy
Creating a dress, or any other clothes for that matter, takes quite a bit of design, planning, and manufacturing to get it just right. Fashion designer Jim Reichert put on a HoloLens and saved himself a bunch of time designing a dress through the use of a life-sized holographic woman.
News: Here's How Helicopter Pilots Can Use Augmented Reality to Fly Safer
While flying isn't easy, once an airplane gets into the clouds there isn't a whole lot to worry about—most of the work happens during takeoff and landing. Helicopter pilots, on the other hand, have a lot of dangerous obstacles (like power lines and buildings) to contend with. But, once again, augmented reality can save the day.
News: There's an Easter Egg Hiding in Android Just for IT Crowd Geeks
One thing you have to love about Google is their sense of humor. From their annual April Fool's Day pranks to the hidden Flappy Bird mini-game in Android to tons of hidden commands in Hangouts, you can just tell that those smart guys in Mountain View still like to have a little bit of fun with their work.