Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?
By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
The idea of augmented reality isn't new, but the world of smartphones is looking to push it forward in a big way. As with any platform, both product demand and technological advancements have to catch up to the industry before it can become a viable solution for daily consumer life. Apple and Google are working to introduce the smartphone consumer to AR for the first time with basic features for now.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
After poor sales of the Pixel 3 and Pixel 3 XL, Google needs to reinvigorate its Pixel lineup, devices it's been pushing heavily over the last couple years. On May 7, Google had the eyes and ears of the technology industry at its Google I/O keynote, making it the perfect time to announce new devices that would attract a different crowd of users. Meet the Pixel 3a and 3a XL.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
The dream of Google Glass lives on via North's stylish and normal-looking smartglasses that bring text messages and navigation prompts into the user's field of view and Amazon Alexa integration for voice-activated assistance.
Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and outlining the mission of Magic Leap.
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
Despite Huawei's ongoing battle with the US government, the Chinese company has continued to release phones in the US under its Honor brand. The Honor X series has been consistently released for several years, offering midrange specs at ridiculously low pricing, and the Honor 8X is no exception.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
The march towards mainstream adoption of eSIM technology got a massive boost with the arrival of the iPhone XS, XS Max, and XR. We're now one step closer to ditching physical SIM cards altogether. If you're on the fence about this new technology, you may be surprised by the benefits it brings to the table.
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
The iPhone XR is the best bang for your buck option among the 2018 iPhones. Splitting the XR and XR Max right in the middle with screen size, it makes small compromises to to keep the price low. However, with the release of the Galaxy Note 9, Samsung has their own formidable middle option as well, the Galaxy S9+.
If you're on the hunt for a profitable side-gig, or even a completely new way to to make money, you'll want to take a look at Upwork, a leading freelancing platform that connects skilled freelancers with clients from all over the world.
You can feel it in your bones. You may die if you don't get this phone. There's just one problem — the price. Suddenly, you come across what seems like manna from heaven. That very device, at a deeply discounted rate, can be yours.
I've had a few days to live with the Magic Leap One, and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now.
After first being announced at Mobile World Congress 2018, the ASUS ZenFone 5Z will finally be coming to the US. Deemed an iPhone X clone by some, there is more than meets the eye when it comes to this flasghip. While it is similar to the iPhone X, in some ways, it improves on the design.
On August 1, Google Play started requiring new app submissions to target at least Android 8.0 Oreo's API. Then, as of November 1, all updates to existing apps were required target the same API. While at first glance, this change may mean little to you, it will have a profound impact on Android. Now, your favorite apps will be getting better.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
Database technology has vastly improved the way we handle vast amounts of data, and almost every modern application utilizes it in one way or another. But the widespread use of databases naturally invites a slew of vulnerabilities and attacks to occur. SQL injection has been around for awhile, and as such, there are many defense methods in place to safeguard against these types of attacks.
During E3, many major game developers announced plans to bring console and PC franchises to mobile. These titles are designed for more serious gamers with competition in mind. All of this points to a shift in mobile hardware priorities — soon, gamers will need gaming phones just like PC players need a gaming rig.
After years of struggling, it appears BlackBerry has finally figured out how to update its iconic design for modern times. The BlackBerry KEY2 pays homage to past devices such as the Bold 9000 while adapting to modern times with the Android OS. The result is a device that might be the best BlackBerry to date.
It is often said that the best hackers remain unknown, and the greatest attacks are left undiscovered, but it's hard for an up-and-coming penetration tester or white hat to learn anything unless one of those factors is actually known or discovered. But the end goal here in our SQL injection lessons is to make that statement as true as possible for us when performing our hacks.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
The LG G7 ThinQ will likely be lambasted for its notch and awkward name, but one thing they seem to have gotten right is the new display. The G7 ThinQ will give many a first look at a new type of panel with lots of promise. While it was previously limited to TVs, from what we know, it should really shine on a smaller screen.
With Huawei's recent emergence as the second largest OEM in the world, the company was poised to finally make a big push into the US market. Instead, their efforts were derailed by an unlikely foe, the US government. As a result, American customers will miss out on the newly-released Huawei P20.
Update: The new Galaxy phones are now official! Check out all the details on the Galaxy S10 and S10+ or the Galaxy S10e.
HMD (the company currently making Nokia-branded phones) only released one flagship device last year, with the rest of the phones falling in the mid-range and entry-level tiers. However, at Mobile World Congress 2018, HMD announced their ambition to become a top five smartphone maker in 3–5 years. Meeting this goal will require penetration in all markets — especially the United States — and it looks like Nokia will get the ball rolling early this year.
After the success of the Snapdragon 835, Qualcomm now has its eyes set towards the future with the arrival of its next-generation SoC, the Snapdragon 845. Debuting alongside the Samsung Galaxy S9, the 845 is now set to take over the market for flagship Android phones in 2018.
Samsung has legions of loyal fans, and for good reason — their Galaxy S lineup ticks so many boxes that it would be a downgrade to switch to any other phone. Though if you're still rocking an older model like the Galaxy S7 Edge, the all-new Galaxy S9 can tick all the same boxes plus a few more. But is it worth the money to upgrade at this point? That's actually a tougher call than you might think.
In a LinkedIn post published on Tuesday, Microsoft's leading advocate for the HoloLens made a prediction that the mixing of immersive technologies will define augmented reality in 2018.
