News: Daqri's Patent Portfolio & Trademarks Put Up for Sale
After closing its office last year, enterprise AR company Daqri has moved on to the final stage of its lifecycle with the liquidation of its assets.
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News: Qualcomm & Accenture Upgrade Event Planning with AR App for Nreal Light & Mobile
One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
News: This Is Why All Augmented Reality Startups Suck
People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the outstanding feat of "magic" presented, we nevertheless hold fast to our survival-based grip on the truth: we just saw simply "can't be real."
News: Mastercard Develops Mobile AR App to Explain Rewards & Benefits to Cardholders
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
News: 8th Wall's Web AR Brings Album Art of Pink Floyd to Life
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
Vision Forecast 2020: AR Execs Weigh in on Recent Industry Milestones & What We Can Expect in the Coming Year
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
Market Reality: Meta Company & Leap Motion Find New Owners as AWE 2019 Wraps Up
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
News: Scope AR Snags $9.7 Million to Expand Its Enterprise Augmented Reality Platform
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
News: Budget Airline easyJet Packs Augmented Reality Luggage Checking Feature into Its Mobile App
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
News: ODG Patents Headed to Auction Block After Failed Magic Leap Acquisition Deal, Report Says
Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.
News: Amazon Offering More Than $100K in Prizes for Augmented Reality & VR Apps Built with Sumerian
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
News: Avegant's Future Looks Bright as It Lands $12 Million in Funding for Augmented Reality Displays
The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.
Market Reality: Magic Leap Builds Content Arsenal, Unreal Engine Updates for Mobile AR, & AR Cloud Expands
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
News: Reality Trending — Peering into the Present & Future of Augmented Reality in 2018
While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today.
News: Amazon Sumerian Now Available to Anyone Who Wants to Create AR & VR Apps
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.
News: Coty's Magic Mirror Detects Makeup Products & Then Applies Them to Your Face in Augmented Reality
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
Market Reality: Magic Leap & Apple Stockpile Funds & Talent as Samsung Reveals AR-Focused Smartphone
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
Market Reality: Magic Leap, Microsoft & Movie Theaters Reveal Big Money Plans for AR
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
News: GDC Survey Says Developers Are Bullish on HoloLens, Slow to Mobile AR Versus VR
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
Market Reality: Vuzix & Meta Represent the Brightest AR Present at CES, While Google, Facebook & Huawei Grow AR's Future
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
News: WayRay Wows Auto Industry with AR Navigation Tech
Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.
Market Reality: Apple Presents Bright Future for AR, While Snap Shows Reality of Glum Present
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
Brief Reality: Halliburton, New York Jets, CyberLink Join the Augmented Reality Movement
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
Today's Top News: Lyft, Faraday Recruit Top Brass, but Finding Driverless Engineers Remains a Struggle
The ride-sharing firm Lyft and Faraday Future, a troubled electric carmaker and potential Tesla competitor, have quietly appointed new top executives, but like the rest of the industry, they struggle to find talent for their driverless programs.
Today's Top News: Maverick Cruise CEO Kyle Vogt Hires Controversial Jeep Hackers
Cruise Automation, General Motors' (GM) driverless car arm, has hired two hackers who were once seen by many as a safety threat to help find vulnerabilities in its self-drive car network.
Brief Reality: Home Audio Speakers Could Soon Project Holograms
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
Market Reality: Business Interest High, Adoption Low for Augmented Reality
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
Market Reality: Augmented & Virtual Reality Represent Leading Growth Segment in Entertainment & Media
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
News: Ford Pins Its Survival on Driverless with Its New CEO Appointment
Ford's appointment of Jim Hackett as its new president and CEO reflects how the company is largely pinning its long-term survival hopes on its driverless business. Following his previous role as head of Ford's Smart Mobility division, which overseas Ford's autonomous driving activity, Hackett will help the company take a more self-driving direction as a whole.
GIVEAWAY ALERT: AWE Is Here & We Are Giving Away Free Passes!
The Augmented World Expo (AWE) is upon us, and that means it's time to get excited about all the awesome next reality things to come.
Market Reality: Fastdata.io, Ultrahaptics Secure Funding for Contributions to AR
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
News: Apple Built Its Augmented Reality Group with Outsiders from Oculus & Microsoft
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.
News: Intel Steps Up to Driverless with $15 Billion Acquisition of Mobileye
In a race to make self-driven cars mainstream, Intel announced today that they've bought Israeli microchip technology company Mobileye for $15.3 billion, setting the stage for Intel to dominate a large portion of the driverless market.
News: Trimble Brings Mixed Reality to the Construction Site with DAQRI Smart Helmet
Trimble is integrating its mixed reality applications into the DAQRI Smart Helmet to enable outdoor and on-site support for design, construction, and heavy industry as part of a collaboration the companies announced today.
Hack Like a Pro: How to Crack Passwords, Part 5 (Creating a Custom Wordlist with CeWL)
Welcome back, my novice hackers! In my series on cracking passwords, I began by showing off some basic password-cracking principles; developed an efficient password-cracking strategy; demonstrated how to use Hashcat, one of the most powerful password-cracking programs; and showed how to create a custom wordlist using Crunch. In this tutorial, I will show you how to create a custom wordlist based upon the industry or business of the targets using CeWL.
How To: Paint spring-loaded clothespins into colorful, decorative wooden fasteners
Spring-loaded clothespins are used for more than just clothes. If you looked in anyone's home, you'll see these springy wooden clothespins used for things like chip clips, photo holders and even for attaching sports cards on bicycle spokes. They're even used in the film industry (called C47s or bullets) for clamping colored gels or diffusion to hot lights on set. So, there's a million uses for these wooden clamps, but that doesn't mean they have to look the same— drab and unoriginal.
How To: Save money and live cheaply during an unpaid internship
With the economy as sour as it is, unpaid internships are a fact of life for an increasing number of students and those who have just graduated from college. Often times the only way these days to get a paid job is to take an unpaid one in the same industry first.
How To: Make a Mexican family style dinner with shrimp tacos
Gwyneth Paltrow is well known as an Oscar-winning actress and mother of two kids, Apple and Moses. But the film industry isn't the only one in which she excels. Paltrow started a healthy living and eating website called Goop a few years back, and she's a very talented chef.
How To: Get started drawing comic books on your computer
Comic books are a great way to express yourself and you no longer need a pencil and paper to draw these books. In this three episode tutorial, learn how to use computer programs to draw professional style comics and share them online. This method of comic drawing is the new industry standard, so follow along and learn how to make your comics stand out above the rest.