Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
Millions depend on Google Maps for directions, and it's easy to see why. The app comes with tons of features like offline navigation, location sharing, and more. Google is far from done, however, and continually improves upon its navigation app to make it even more efficient and safer to use.
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera.
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.
On Wednesday, as expected, Apple unveiled the next generation of iPhones, namely the iPhone XS and iPhone XS Max along with the more affordable iPhone XR, each equipped with a TrueDepth sensor.
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
Stop me if you've heard this one before: scan an image with your iPhone's camera and augmented reality content shows up.
It's tough to keep pace with Apple lately. As expected, only one day after the public release of iOS 11.2.5, the company released iOS 11.3 to developers. A day after that, Apple pushed it out to public beta testers, too. With new Animoji, more transparent battery information, Apple Music receiving music videos, and more, this update is the one to watch out for.
If you work with multiple email addresses, you need an app that can organize and declutter your day-to-day messages. Outlook is a great choice, but if you only have one account attached, it somewhat defeats the purpose. Lucky for you, adding additional email accounts is both quick and simple.
Thanks to Metaverse, it has never been this easy to create your own AR game.
Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition.
Playlists are a vital feature for any music streaming service. For many, the ability to add and organize songs into the perfect order is a deciding factor in which streaming service to choose. The folks at Tidal (including owner Jay-Z) certainly recognize this, as they've provided users with the tools to not only create perfect playlists, but edit them as well.
Ride-sharing firm Lyft says it will continue to rely on drivers in the near and long term even as it replaces them with driverless cars, Taggart Matthiesen, Lyft's director of product, said during a Podcast with Recode.
The Audi A8 may be short on the wow factor as the industry's first Level 3 car, but Audi has revealed some interesting details about one stand-out feature underneath the hood: the car's ability to self-pilot itself at stop signs and lights.
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
Paying for street parking in New York City just got so much easier. Instead of searching for loose change or hoping you didn't forget your wallet, you can use a device you always have with you: your phone.
In case Google Photos didn't recognize your face enough, they're now rolling out a new AI feature who uses facial recognition for easy photo sharing.
Tesla says the new version of Autopilot is now as good as the previous one, after having completed over-the-air updates of the driverless software during the past few days.
Tesla has confirmed the EV carmaker has begun to upload videos from models equipped with its latest flavor of Autopilot, as Tesla seeks to "fleet source" data to help improve its cars' machine learning capabilities.
You seriously won't even recognize Twitter after this. Twitter has launched a major redesign, their first in years and it seems the app is finally starting to listen to what users are looking for — starting to being the keywords.
People love sex. They don't love talking about the possible repercussions of sex. And with dating apps such as Tinder, Grindr, and Bumble paving new ways for strangers to talk and have casual hookups, people need to be able to more comfortably have a conversation about sexual health and protection. Luckily, now there's an app for that.
During the opening keynote of their Worldwide Developers Conference today in San Jose, Apple introduced the ARKit for the new iOS 11 that will bring augmented reality apps to millions of compatible iPhones and iPads.
Three years ago, with VR enthusiasts prepared to throw their money at Oculus to get their hands on the yet-to-be-release Rift headset, Google surprised the audience for Google I/O with Google Cardboard, a seemingly late April Fool's joke that actually jump-started virtual reality.
Connecting your devices with a cable is the fastest and most reliable way to transfer files between them. Now that most Android devices have either USB Type-C or a Micro-USB port that supports USB OTG, phones are capable of importing media files directly from a camera using a simple (and cheap) adapter.
In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers out there.
Microsoft Build 2017, the first of Microsoft's big developer conferences for the year, is just a few weeks away. This very popular conference, which has been going on since 2011, is known to sell out fast. In 2015, it sold out in under an hour, and in 2016, in less than 5 minutes. This year was no different, according to VentureBeat; While not quite as fast as last year with so many rumors of HoloLens on the horizon at the time, this year's Build was sold out in 8 hours. And for this year's B...
Chrysaor, a zero-day spyware believed to have been created by the Israeli "cyber war" group NSO, is an even greater threat to Android phones than it ever was to iOS.
It's 2017 and finally ordering "fries with that" at McDonald's is an even easier prospect for all you lovers out there ball and chained to the fast food game. The great big golden arches are moving one step closer to making your order as golden as it ought to be through a mobile ordering app using geofencing technology to track your location.
As Intel steps up their investment in driverless technology with a $15 billion acquisition of Mobileye, so have automotive supplier Bosch and NVIDIA teamed up to manufacturer driverless car systems with the much-awaited Xavier chip.
For some time now, there has been quite a bit of speculation as to when the selection of augmented and mixed reality head-mounted displays would begin to trickle out to the public. Pricing, availability, and software selection are all issues that will have to be addressed before widespread adoption will start.
Thanks to Snapchat, we're all familiar with face swapping and augmentation thanks to some clever, fun technology. But that's just the beginning, because this kind of augmented reality can do so much more.
With Touch ID enabled, your iPhone needs to scan your fingerprint before you can access your home screen or last app used. Before it unlocks, your iPhone might request that you press the Home button, adding an unnecessary step between you and your data. However, you can turn the feature off so that you don't need to click any buttons to unlock your device.
If you're standing in a foreign city, surrounded by signage in a language you don't understand, you won't suddenly be able to read it. But with a clever feature in Google's Translate app, your smartphone can.
