It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.
The future of augmented reality isn't on your smartphone or face, it's in the everyday items all around us. At least that's the belief of Gordon Meyer, the vice president of marketing at New York-based startup Lampix.
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.
Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices.
We're all aware that Google collects a notable portion of our data. Thanks to the increasing awareness, Google has added a number of privacy controls to limit data collection. But Google doesn't just collect personal data for no reason — many of your favorite apps will use this info to improve their services and add new features.
Netmarble has released a new MMORTS game called Firstborn: Kingdom Come to go up against competing games like Lords Mobile. Unfortunately, the game seems to be stuck in development as a soft launch in select countries, limiting its exposure to gamers worldwide. But don't let this hiccup deter you — we've found a simple workaround to play the game on your iPhone right now.
While Apple usually sets the precedent for its consumers to follow, the iPhone SE returned the company's iconic smartphone to a small form factor, one that had been ditched by the iPhone 6 and beyond. However, it appears Apple is finished with 4-inch phones for good, as the iPhone SE 2 looks to be even larger than last year's iPhone X.
Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform.
With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming.
In this series, we are going to get you to the edge of building your own cloud-based, cross-platform augmented reality app for iPhone, Android, HoloLens, and Meta 2, among other devices. Once we get the necessary software installed, we will walk through the process of setting up an Azure account and creating blob storage.
If you're a console or PC gamer, you may be quick to ignore the mobile version of Fortnite Battle Royale. The lower graphics and the switch to touchscreen controls may be enough reason to dismiss this version of the game. But don't be so quick to judge — there are actually some clear advantages to playing on mobile.
A core concept that has resonated through societies of the world over the course the last few hundred years is "knowledge is power." And understanding that concept gives us the drive to push further forward and learn as much as we can on a subject. At the moment, that subject for us at Next Reality is the recently released information about Magic Leap's upcoming Magic Leap One: Creator Edition.
To help keep potential drama at bay, WhatsApp lets you delete questionable messages before the other person even sees them. If you're on the receiving end and you're curious about the deleted text, however, there's an Android app that lets you view erased messages.
Samsung's Galaxy S9 is officially on sale, so we ran through its best software features and even took a look at a few hidden things you might not know about. A new phone is always exciting, but there are a few annoying issues with any device. One such issue is the new persistent Android System notifications in Android Oreo on the Galaxy S9.
The Galaxy S9 is now available worldwide. We ran through several Android P features already on the Galaxy S9 and even took a look at a few hidden things you might not know about. While you're likely loving your new phone, there are a few concerns with any new device. One possible issue is the new persistent Android System notifications on the Galaxy S9.
The legal travails of Magic Leap appear to have no end in sight, as a lawsuit filed by an ex-employee further threatens to dampen the startup's 2018 launch.
If you have some experience in the Google world, you'll know that Google Assistant has had location-based reminders since it dropped nearly two years ago. Before that, Google Now offered the same feature. Even with that precedent, you've never been able to ask Google Home to remind you to, say, pick up eggs when you reach the grocery store. That is, until now.
Remember that scene in Tim Burton's Batman where the Joker and his goons defaced dozens of priceless works of art? A collective of digital artists have found a less criminal, more geeky way to do the same thing.
It turns out that coming up groundbreaking technology and raising billions may actually be the easy part for Magic Leap, as a new report has revealed yet another legal entanglement at the Florida-based company.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
What many thought was inevitable, based on recent hints, has been revealed to be in the planning stages: Snapchat is working on smartglasses. The surprising information came out on March 2 in a report that also claims Snap Inc. is planning to release version two of its Spectacles product in the third quarter of 2018.
During Mobile World Congress 2018, OEMs started to introduce the world to Android Oreo (Go edition). Android Go offers smooth performance on entry-level specs, allowing for genuinely good cheap phones. At first, the US only had one Android Go device, but it looks like a second will join in the near future, the Nokia 1.
Eventually, even the most private company has to file its patents and unveil its tightly-held secrets, and Magic Leap is no exception.
It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now.
On Tuesday, at the Geneva International Motor Show, Volkswagen gave the world an early peek at a futuristic autonomous concept car that includes a virtual AI host embodied in an augmented reality interface.
Because it takes two to tango, your dancing Bitmoji World Lens on Snapchat is getting a dance partner.
Sure, you just got your Galaxy S8. But now, Samsung came out with their latest and greatest device — the Galaxy S9. While the S8 is still a great device, it's possible that the Galaxy S9 completely outclasses it, almost forcing you to pick it up. It is worth it though? That's a harder question to answer than you may think.
Continuing to take the steps necessary to reign supreme among the top game engines of the world, with a steady stream of major updates, enhancements, and new features, the team at Unity are keeping the user base in a regular state of surprise. At this rate, it's almost like Christmas every few days.
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
Facebook's status update box has received many new features over the years. You can go live, sell something, and even create a poll. But since all this was added, the status update box has been relatively stagnant. That's finally changing again with Facebook's newest addition: Lists.
While it's easy enough to make yourself invisible on Snap Map, nothing is quite as private as not having a Snapchat account at all. Whether you're concerned about your privacy or you simply never signed up for the social media platform, Snapchat's web-based map is an easy way to check in on what's happening in your area and beyond.
Augmented reality headsets with depth sensors, like the HoloLens, offer a much more immersive experience than the average smartphone at present, and one app demonstrates that in a uniquely entertaining fashion.
Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver.
Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality.
