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Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App

Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...

Market Reality: Vuzix Defends Blade, Magic Leap Shows Off ML1 & Snapchat Reintroduces Consumers to Its AR Camera

The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.

News: Don't Even Think About Buying a OnePlus 6 Next Year

OnePlus just took the wraps off their new flagship smartphone, the OnePlus 5T. The phone has an impressive spec list, including a Snapdragon 835 processor, 6.01" FHD display at 2160 x 1080, 6 or 8 GB of RAM, 64 or 128 GB of storage, 3,300 mAh battery, and the awesome Dash Charging technology. This rapid turnover to a new device has many OnePlus 5 early-adopters angry and feeling duped.

News: As FTC Cracks Down, Instagram Will Start Letting You Know Who's Getting Paid to Post

Get ready IG influencers, the Instagram promotional world as you know it is about to change. Instagram is one of the top places for influencers to make money with product promotion. So, of course, it is to be expected that these IG dominators would run into their fair share of disasters. Especially since over 90% of celebrities and influencers on Instagram don't follow FTC guidelines.

Hands-on: Acer Windows Mixed Reality Dev Kit & Datascape

One thing that I got more and more excited about as we got closer and closer to the Microsoft Build 2017 developers conference was finally learning about the new Acer Windows Mixed Reality head-mounted displays (HMD). Brandon Bray, Principal Group Program Manager at Microsoft, had teased us a few weeks earlier at the Vision Summit event in Los Angeles, California, and said there would be a lot more information at Build. Fortunately for us, he was right.