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Market Reality: AR Competition Heats Up as Microsoft, Google, & Samsung Make Money Moves

Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.

News: Epson Adds Biometric Authentication from Redrock to Its Smartglasses

Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication.

News: Kinect Graduates from Gaming to Enterprise with Project Kinect for Azure

Microsoft's Monday keynote introduced the fourth generation of the company's Kinect sensor during Build 2018 in Seattle.

Dev Report: Occipital Brings Apple Metal Support to Bridge Engine as It Leaves Beta

Following San Francisco-based Occipital's successful Structure Sensor Kickstarter campaign, the release of its Bridge AR/VR headset, as well as a string of technology and company acquisitions, the company has built a rather strong name for itself in the AR community. And now, with the first public release of its Bridge Engine on Thursday, the company continues to expand the features its platform has to offer, with hopes of bringing in more developers to utilize it.

News: Sherwin-Williams Uses Augmented Reality to Take the Guesswork Out of Paint Color Selection

Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.

News: Facebook Camera Can Now Change Your World into an AR Paint Canvas

For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush.

News: Social VR Startup vTime Lands $7.6M to Launch Augmented Reality Version Later This Year

One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.

News: Startup YOUAR Demos Persistent, Cross-Platform AR Experiences via ARKit & ARCore

Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices.

News: Google Leads $14.5 Million Funding Round for AR Cloud Startup Blue Vision

The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.

News: Apple's WWDC Invite Tells Us That 2018 Edition Will Be All About Augmented Reality

Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple's upcoming Worldwide Developers Conference (WWDC) 2018 invite, the topic is immediately obvious: it's augmented reality.

News: iOS 11.3 Beta 5 Released with Mostly Under-the-Hood Improvements

Apple released the fifth build of the iOS 11.3 developer and public beta on Monday, March 12. The update comes exactly one week after the March 5 release of beta 4, which mostly introduced bug and stability patches. At this time, this new beta appears to do much of the same.

News: Snap Inc. Planning Smartglasses Version of Spectacles for 2019, Report Says

What many thought was inevitable, based on recent hints, has been revealed to be in the planning stages: Snapchat is working on smartglasses. The surprising information came out on March 2 in a report that also claims Snap Inc. is planning to release version two of its Spectacles product in the third quarter of 2018.

News: Amazon AR View Video Reveals Android Version of Augmented Reality Shopping Feature

If the end of every year is focused on new iPhones, then February, which coincides with Mobile World Congress, is often when we get new Android news, and this month is no different.

News: Mapbox Launches Location-Based AR Platform with Multi-User Support

Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit.

News: AR Cloud Startup 6D.Ai Plans to Use Smartphone Cameras to Create Accurate 3D Maps, Facilitate Multiplayer AR Games

San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.

News: Apple Highlights Augmented Reality's Role in Its Future with Dedicated Page on Its Website

Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.

News: Former Microsoft Engineers Achieve Best Hand-Tracking Capabilities We've Seen for AR

While augmented reality headset makers are faced with tackling numerous challenges before the category is truly ready for prime time, a start-up comprised of former Microsoft engineers may have nailed fast and precise tracking of hand gestures and full-body locomotion.

News: Deutsche Telekom & Zeiss Launch Smartglasses Startup Tooz

A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.

Market Reality: Apple, Niantic, Intel & Facebook Pursue the Trophy in the Super Bowl of AR

With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.

News: Lenovo's Newest Smartglasses Aimed at Enterprise Rather Than Consumers

Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.

News: Augmented Reality Mirror Patent from Amazon Can Turn Fitting Rooms into Exotic Locales

In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.

News: A Timeline of Augmented Reality Head-Mounted Displays from 2009 to Present

The reveal of Magic Leap One: Creator Edition brought with it some insight into the path the device took from prototype to "final" design.

News: After Years of Being Teased, Here's How the World Is Reacting to the Magic Leap One Reveal

The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.

News: First Footage of Magic Leap's Music App with Sigur Rós Revealed

On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.

News: Weta Brings Its 'Lord of the Rings'-Style Character Effects to the World of Augmented Reality via ARCore

Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked ... so far.

News: Mercedes-Benz Gives the Auto Manual a Virtual Boost with Augmented Reality

The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.

News: Starbucks Brews Up Augmented Reality App to Enhance Roastery Experience

To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.

News: WayRay Wows Auto Industry with AR Navigation Tech

Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.

Market Reality: Auto Industry Ramps Up AR Use via Microsoft & Snapchat

Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.

News: Google Glass Resurfaces as a Tool to Help People with Autism Improve Their Social Skills via AR

Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.

News: Vuzix Exec 'Sneaks' Demo of Futuristic Blade Smartglasses onto the Web

Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth.

News: After Meta Lawsuit Settlement, Dreamworld to Open Pre-Orders for AR Headset

Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset.

Apple AR: Apple Smartglasses in Progress, Ready for the Public by 2020, Report Says

Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development.