Market Reality: AR Competition Heats Up as Microsoft, Google, & Samsung Make Money Moves
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
Renewed Merger Search Results
Market Reality: Microsoft's HoloLens Sales Figures Revealed, AR Boosts Snapchat Revenue, & Facebook Expands AR Platform
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
Market Reality: Snapchat Does E-Commerce, Renault Drives into Star Wars AR & Christie's Taps Wealthy Art Buyers via AR
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Market Reality: The 10 Biggest AR Investments of 2017
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology.
Market Reality: Augmented Reality Continues to Disrupt Mobile via Facebook, Starbucks, Swarovski & Others
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
Market Reality: In the Race for Consumer Smartglasses, the Future Is Coming into Focus
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
Market Reality: Techstars Sees Easing the Cognitive Load as Killer AR App for Enterprise & Consumers
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
Market Reality: Snapchat's World Lenses Are Just the Tip of the AR Advertising Iceberg
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Market Reality: Mira Closes Funding Round as Cappasity Prepares Blockchain Crowdsale
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
Market Reality: Component Suppliers Succeed on Strength of Augmented Reality
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
Market Reality: Lampix, Nokia, Xiaomi & More Invest in AR
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Market Reality: Augmented Reality Companies Strike Deals for Funding, Manufacturing & Retailing
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
Market Reality: Unity Receives Investment from Silver Lake
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
Market Reality: Upskill Acquires Pristine
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
Market Reality: Computer Vision Shown the Money
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
How To: Make a Sequel to a Game
If your company has already released some popular and addictive game and you're thinking about creation a sequel, this article is just what you need. We gathered the main tips and advices that will be useful for the building a strategy and a sequel itself. Check out the following instructions and recommendations that can lend you a hand in making a sequel for your game.
How To: Use Gmail's New Confidential Mode to Send Private, Self-Destructing Emails from Your Phone
Back in July, Google rolled out a new design for the web version of Gmail. The rollout included new features alongside the visual changes, one of which being Confidential Mode. This new privacy-centric feature has now finally arrived on the mobile app version of the service, and here's what you need to know.
News: The Best Accessories to Buy for Your Headphones Jack-Less iPhone 7
Apple caught a lot of flak for removing the headphone jack in their iPhone 7 models, but they definitely got the last laugh when preorders with a delivery date of September 16 sold out within minutes. Headphone jack or not, the iPhone 7 and 7 Plus are still highly desirable products, and consumers have confirmed this by voting with their wallets.
News: Take Babka to the Next Level with These 11 Variations
It seems like everything old is new again these days where food is concerned, and that includes the recent renaissance of babka. The name of this rich, rolled yeast bread, with roots in both the Jewish and non-Semitic Eastern European communities, means "little grandmother" in Ukrainian, Russian, and Yiddish.
How To: 14 Practical Uses for Nail Polish Remover That Have Nothing to Do with Removing Nail Polish
Acetone-based nail polish remover is great for removing nail polish, and it's also great for some DIY uses around the home. From eliminating scratches to fixing the consistency of correction fluid, its uses are varied but all effective. With nail polish remover, you can also clean your computer keyboard, get rid of ink stains, and even remove leeches from your skin. Talk about versatile!
How To: Replace a car trunk
Cars, as with everything else in this world, deteriorate with use or non-use over time. In this video clip series our expert, Doug Jenkins, will not only show you how to maintain your car but also how to completely restore and renew an old trunk. You'll learn how to weld, grind and patch as an old trunk becomes new before your eyes.
Market Reality: The Year in AR — HoloLens 2, Magic Leap's Rocky Ride, Apple's Future, & AR Startups Under Pressure
When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020.
Market Reality: Google Updates ARCore & Cuts Glass, Star Wars AR in Japan, & Hands-On Magic Leap for Fashion & Voice
After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.
Market Reality: Meta Claims Insolvency, ODG Ends in Fire Sale, New Smartglasses Flood CES 2019
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
Market Reality: L'Oreal's Rochet Leads NR30's AR Influencers & Magic Leap Demonstrates Its Own Influence at L.E.A.P. Con
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
Market Reality: Unity Leads the NR30 AR Software Segment, Magic Leap & Microsoft Pursue Military Partners
Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.
Opinion: Here's Why Magic Leap's Exclusive AT&T Deal Could Be the Key to Its Success, or the Start of a Rocky Rollout
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap.
Gadget Hacks' Wish List: Features We Want in Android N
Whatever you want to call it for now—Android Nutella, Android Nougat, or Android 7.0—the upcoming "N" release of Android will surely bring in tons of new features and functionality. We know it will be named after a dessert, and we know that Google uses an alphabetical naming system, so something starting with "N" is next in line after Android 6.0 Marshmallow.
How To: Pass a California DMV Driving Test
If all things go well, you'll only have to take your road test once. That's the goal: to ace your test on the first try and then start driving on your own. Granted, it's a nerve-racking experience, but keep in mind that the California Department of Motor Vehicles wants you to pass. So much so, they give you the examination answers ahead of time! All you have to do is study.
Market Reality: Olympics AR Content on Instagram & Google, Facebook's Metaverse, & Snapchat's Magic Karaoke
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
News: Snap Continues AR Buying Spree with Vertebrae Acquisition
Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.
Market Reality: Ubiquity6 Acquired, JigSpace Funded, Snapchat in the Viber App, & US Army HoloLens Testing
The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round.
News: 15 Awesome 'Reminders' Features in iOS 13 That'll Make You Actually Want to Use the App
While the Reminders app has been largely ignored by Apple for years, iOS 13 finally makes it a force to be reckoned with. The app has been completely redesigned with easier navigation and more useful features that can compete with other task managers. After giving the new Reminders a shot, you may want to ditch that third-party to-do app you've been using.
Coming Soon: Call & Message All Your Facebook, Instagram & WhatsApp Friends from One App
You're in constant communication with your friends and family. The only issue? Nobody uses the same app. Messenger, Instagram, WhatsApp — you have contacts spanning all three, and the resulting balancing-act to keep in touch can be overwhelming. That's why Facebook — who owns all three apps — is coming out with a way to call and message friends across all three platforms from one place.
Exclusive: The Rise & Fall of Meta — Founder of AR Pioneer Reveals Inside Story That Led to Its Sale to New Owners
The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years.
Market Reality: Instagram Smartglasses, Oculus AR Gaming, Google AR Search, & Facebook Exec Shuffle
As we move toward the end of the year, the wheels of the augmented reality space continue to shift in major ways.
Market Reality: The Matrix vs. The Metaverse, Xiaomi AR Wearable, & Snap Art AR History
This was a busy week in the tech space. After everyone got over the major announcements of Apple's latest, we examined the metaverse through the lens of Hollywood, and then took a closer look at Facebook's first smartglasses.
Market Reality: Apple AR Event Surprise, Facebook Smartglasses Debut, Snapchat Interactive Update, & an Epic Games Win
When it comes to the ever-shifting sands of the augmented reality space, you never know which week will end up being truly historic. Well, this one was one for the history books.
Market Reality: Oculus Quest Fuels AR Apps, Why Spatial Audio Is the Killer App, & Xerox Becomes a Major AR Player
Amid a troubling resurgence in coronavirus cases, led by the new Delta variant, augmented reality is once again moving back into the spotlight as a solution, especially now that the move to return to offices has been stalled.
Market Reality: Snap & Epic Games Acquisitions, Nreal v. Epic Games, AR on Oculus Quest, & HoloLens at the Olympics
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.