This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.
Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
A modern iPhone is capable of running sophisticated, exquisitely-rendered games that rival titles on current-generation consoles. However, there is some value in classic video game titles, whether you grew up playing games on the Atari 2600, Nintendo Entertainment System, and Sega Genesis or not.
Just like cash, bitcoin is used for everything from regular day-to-day business to criminal activities. However, unlike physical cash, the blockchain is permanent and immutable, which means anyone from a teen to the US government can follow every single transaction you make without you even knowing about it. However, there are ways to add layers of anonymity to your bitcoin transactions.
The beginning of autumn has delivered a number of new augmented reality developments, and we're on top of it.
The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.
The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.
As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware.
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
You can feel it in your bones. You may die if you don't get this phone. There's just one problem — the price. Suddenly, you come across what seems like manna from heaven. That very device, at a deeply discounted rate, can be yours.
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers.
Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware.
The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit.
The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement.
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
Apple's iOS 13 has been available for beta testing since June, and the stable release pushed out to everyone on Thursday, Sept. 19. To help you make the most out of iOS 13 for iPhone, we've rounded up everything you'll want to know, whether a colossal feature, small settings change, interface update, or hidden improvement.
If you're in the market for a new smartphone and want nothing but the best of the best, now's the time to act. Some of the greatest phones money can buy are being released as we speak, while others are still in their prime and will continue to be for most of 2024. Whether you want an iPhone or Android, we've rounded up the best picks you have to choose from for top-of-the-line specs and advanced features.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
Android comprises an entire ecosystem of apps, games, functions, and features, so it would only make sense that it has its own lexicon. Words, phrases, and acronyms that didn't exist ten years ago are now used in an off-the-cuff style by developers and support technicians across the web.
If you are traveling to a different country, whether on a business trip or vacation, you must have an up-to-date passport. Luckily, passport renewal is relatively easy for people living in the United States. All you need to do is mail in some paperwork and photos.
Sad news for Rickshaw Dumpling Bar in NYC as Top Chef Master's alum Anita Lo decided not to renew her contract.
Six months after President Obama ordered 100 elite troops to help capture the messianic warlord Joseph Kony, U.S. military commanders said Sunday that they have been unable to pick up his trail but believe he is hiding in this country’s dense jungle, relying on Stone Age tactics to dodge his pursuers’ high-tech surveillance tools.
"Renewing your driver's license can be a pain in the butt these days, but the task has caused quite a stir for one Florida woman.
As a little late night surprise, Mo Versi, Executive Director of Product Management, took to twitter to announce a KitKat and Sense update for the Sprint variant of the HTC One Max. Mo has used tweets in the past to keep customers informed of product updates, and it's a trend we'd love to see from all OEMs. As part of HTC's renewed commitment to keeping devices updated for two full years after release, dubbed HTC Advantage, the One Max will see Android's latest version.
