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Brief Reality: Industries Are Flocking to Augmented Reality

While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.

News: Kids Are Going to Hate Samsung's New 'Marshmallow' App

Stop me if you've heard this one before. You plop a marshmallow down in front of a kid and propose the following: You can eat this marshmallow now, or you can wait twenty minutes and eat two marshmallows. What do you think the kid is going to do? Better still, what do you think you would do? Personally, I'd eat the first marshmallow without hesitation. But now we're getting off track ...

How To: 3 Great Apps for Reverse Phone Number Lookup on Android

As much as you try to safeguard your personal information, you may have made a small mistake by giving your phone number to the wrong entity, and now you're being bombarded with dozens of spam calls every day. To help parse your call log and reject the proper numbers without answering or trudging through voicemail, a good reverse phone lookup app is needed.

News: '5G' Is Here! ... In Parts of Austin. For Very Few Customers

Those of us with modern smartphones know that 4G LTE networks have provided us with a phenomenal experience. One light years beyond what we had access to before. For some time, AT&T has been teasing its dive into the next iteration of network speeds, agonizingly doing so without any specific dates for when they would actually deliver. But today, AT&T confirmed what they call the "5G Evolution," and it's available now.

News: Safran Combines Infrared & AR for World-First Airplane Test System

It seems nowadays there's no limit to what type of companies are looking to invest in augmented reality. Given both the positive outlook on the future of AR, and its reported benefits for efficiency in employees, this makes sense. Safran, an international corporation with three main sectors—aerospace, defense, and security—is one such company taking the plunge into incorporating AR in their business.

News: Scientists Discover How to Track Down HIV's Hiding Spots—A Potential Pathway to a Cure

Tremendous strides have been made in the treatment and outlook for patients infected with HIV, the human immunodeficiency virus. Treatment with a combination of antiretroviral drugs can keep patients with HIV alive for decades, without symptoms of the infection. The trouble is, if HIV-infected people stop taking their medications, the virus takes over in full force again—because the virus hides out quietly in cells of the immune system, kept in check, but not killed by the treatment.

News: Hospital Floors May Look Clean, but They're Teeming with Deadly Superbugs—Including MRSA, VRE & C. Diff

Hospitals are places we go to get well, and we don't expect to get sick or sicker there. But a study from researchers at the Cleveland Clinic, Case Western Reserve University School of Medicine, and Cleveland VA Medical Center in Ohio found that hospital floors in patient rooms were frequently contaminated with healthcare-associated pathogens—often dangerous multi-drug resistant bacteria.