News: Snapchat Tilts Its AR Lenses Toward Casual Gaming with Snappables
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
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News: What You Need to Know About ZTE's Ongoing Battle with the US Government
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
News: Magic Leap's Website Has an Immersive Reality Experience Hidden in Plain Sight, if You Know Where to Look
Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website.
News: PhotoBloom AR Brings Your Framed Photos to Life as Augmented Reality Videos
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.
News: Apple iPhone X Owners Get a Trio of Super-Realistic Snapchat Lenses Aided by the TrueDepth Camera
Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit.
News: Ex-Magic Leap Employee Files Lawsuit Alleging Shady Hiring Practices
The legal travails of Magic Leap appear to have no end in sight, as a lawsuit filed by an ex-employee further threatens to dampen the startup's 2018 launch.
News: Magic Leap's Neal Stephenson Reveals What It's Like to Create Content for the Secretive Startup
Getting an insider view of the goings-on at Magic Leap is hard to come by, but occasionally, the company lets one of its leaders offer a peek at what's happening at the famously secretive augmented reality startup. One of those opportunities came up a few days ago when Magic Leap's chief futurist and science fiction novelist, Neal Stephenson, sat for an extended interview at the MIT Media Lab.
News: Magic Leap Confirms Massive New $461 Million Investment from Saudi Investors & Others
Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia's Public Investment Fund (PIF), the investment has been confirmed by the company's CEO Rony Abovitz.
News: Magic Leap's Biggest Problem May Not Be Legal Fights but a Major Battery Charging Issue
While everyone was marveling at the latest drama over at Magic Leap involving employees last week, a major rumor listed in one of the reports, related to the company's flagship device, was mostly overlooked.
News: Magic Leap Filed Police Report on Over $1 Million Theft Linked to Employee
It turns out that coming up groundbreaking technology and raising billions may actually be the easy part for Magic Leap, as a new report has revealed yet another legal entanglement at the Florida-based company.
Report: OnePlus & HTC Are the Worst US Phones for Security Updates in 2018
As far as overall security updates are concerned, we all know that iOS reigns supreme over Android. But just how bad do Android devices fare against Apple in general? A recent report will have you second guessing some companies the next time you're in the market for a handset.
News: Magic Leap Working on $400 Million Extension of Last Year's Series D Round Funding, Report Says
As the Notorious B.I.G. once said, via his hit single, "Mo Money, Mo Problems." However, it would appear that Magic Leap feels a bit differently about piling on the cash.
Market Reality: Magic Leap, Microsoft & Movie Theaters Reveal Big Money Plans for AR
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
News: Microsoft Makes HoloLens Available for Rent for Trial Evaluation & Trade Shows
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.
Market Reality: AR Pleases Snapchat Shareholders, Entices Investors & Mints New Venture from Deutsche Telecom & Zeiss
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
News: Snapchat Launches In-App Store with 'World's First AR Superstar' Hot Dog Toy & Other Swag
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
News: Google AR Product Head Defects to Facebook to Lead Camera Efforts
Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team.
News: CES Wrap-Up — 2018 Event Confirms Race for Consumer AR Smartglasses Will Be Marathon Rather Than Sprint
Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality.
News: This AR Headset Surpasses the Field of View of HoloLens, but You Still Won't Wear It in Public
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
News: Flex Headset Could Help More Competition Muscle into the AR Enterprise Sector
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
News: This AR Toothbrush App Turns Learning Good Dental Hygiene Habits into a Game for Kids
Who said brushing your teeth can't be fun? It certainly isn't Kolibree, a company that's introducing the world to the first augmented reality toothbrush for kids at this week's CES tech conference in Las Vegas.
News: Twitter Hijacks Tim Cook's Pokémon Go Tweet with iPhone Battery Complaints
To commemorate the rollout of the AR+ update for Pokémon Go, Apple CEO Tim Cook took to Twitter to promote and celebrate the moment his company's ARKit platform made possible.
News: Honda Thaws Our Cold Hearts with Augmented Reality Get Well Cards for Hospitalized Children
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
News: Airbnb Thinks an Augmented Reality Feature Will Make Your Next Stay Less Awkward
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
News: Lumus Licensing Deal with Quanta Could Pave Path to First Generation of Consumer Smartglasses
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
News: Snapchat CEO Evan Spiegel Revamps App's Content Strategy, Keeping Camera & AR at the Center
On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations.
Apple AR: Apple Acquires AR Hardware Maker to Jumpstart Its Own Headset Aspirations
Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana.
News: Renault Trucks Tests HoloLens to Visualize Quality Control in Engine Assembly Operations
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.
Market Reality: In the Race for Consumer Smartglasses, the Future Is Coming into Focus
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
News: Magic Leap CEO Tweetstorm Reveals the Company's Vision for the Future of AR Computing
When you run an augmented reality company worth billions of dollars, backed by some of the biggest names in tech, and you haven't even released a product yet, even late night tweetstorms rank as worthy of dissection. Such is the case with Rony Abovitz, CEO of Magic Leap, who decided to spend a little time on Twitter on Wednesday to outline his vision of the future of immersive computing.
News: China's Tencent Strengthens Bet on Snapchat & AR Through Major Purchase of Snap Inc. Stock
While Snap's third quarter financial reports disappointed Wall Street, China's Tencent took the opportunity to expand its investment in the social media company.
Market Reality: Lenovo's Star Wars AR Headset vs. iPhone X Launch Day, Niantic Acquires Evertoon & More
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
Market Reality: Perfect Corp. & EchoPixel Close Series A Rounds on Interactive Apps
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
News: AR Headsets with Larger Displays from WaveOptics Could Arrive Next Year
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
News: Unity Offers AR/VR Training for Developers Through Udacity
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
News: Why Google's HTC Purchase Is Nothing Like the Motorola Ordeal
Google just bought a huge chunk of HTC for $1.1 billion. They're bringing in around 2,000 employees, mostly from the hardware division, and these folks will presumably work under hardware chief Rick Osterloh. There's a massive patent portfolio involved, too, so stop me if you've heard this before — Motorola, anyone?
News: Ericsson Ventures Head Believes AR Market Might Take Five Years or More to Mature
Every year, football fans get excited about the next crop of blue chip prospects joining their teams, from five-star high school recruits graduating to college to first-round rookies drafted into the NFL.
Market Reality: Ericsson Ventures Invests in Matterport
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
News: Wonder How Wristwatches Look No Longer with AR App from Formex
Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera.
Apple AR: Get Creative in Making Your Own Virtual Campsite with Orb
The creative possibilities are part of what makes Apple's ARKit so exciting. We've seen new camera effects, painting, and new ways to tell stories through ARKit. Now, the app developer studio "Orb" has created an app to let you create scenes with 3D objects of your choosing.