This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
Uber's chance at driverless domination may be ripped away as its legal battle with Waymo escalates. The company's self-driving program is now under threat of closure if the allegations of premeditated theft are proven
Verizon could be getting in on the autonomous vehicle party, judging by its recent investment in driverless software company Renovo Motors.
The world of investment and finance can be labyrinthine in its very nature — and even more complicated in regards to augmented and mixed reality. While these new emergent technologies are teeming with explosive levels of unrealized potential, there's still a big layer of uncertainty in terms of return — but these investors aren't afraid to take the leap.
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
When will the drama end? The lawsuit between Waymo and Uber is back in the news with no signs of stopping. Today the court denied yet another request from Uber to shield itself with the fifth amendemnent, securing a small victory for Waymo.
Apple likes to play their cards close to the vest, don't they? The iconic company doesn't usually reveal much about their projects until it's time for an official announcement. But sometimes ... They can't stop a leak of information from happening, or they just leak the news themselves like Steve Jobs used to. That brings us to today's news. It appears the tech giant has hired an augmented reality specialist from NASA to join their AR team.
In a disturbing turn of events, Uber has been tracking oblivious iPhone users even after they removed the application from their phone. Two years ago, the situation escalated to such an extent that CEO Travis Kalanick earned a slap on the wrist from Apple mogul Tim Cook.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
Apple seems to want the public to perceive it as an environmentally-conscious entity, as evidenced by the company's recently published Environmental Responsibility Report. But as it turns out, they may be hindering recyclers from salvaging old iPhones and Macs by ordering the devices to be shredded instead.
A federal judge wants answers after an Uber engineer accused of data theft pleaded the Fifth in the ongoing Waymo versus Uber battle. This privilege would protect the accused, Anthony Levandowski, of self-incrimination and handing over specific documents demanded in a previous subpoena and forthcoming deposition.
The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA).
The Pixel is now rumored to be the next phone up in line to be getting a curved display. ET News just reported that Google is in talks to invest $875 million (KRW 1 trillion) in LG Display to give their next-generation Pixel 2 smartphone some curves around the edges.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
It looks like Samsung is stronger than ever, as evidenced by their quarterly forecast, which suggests a global profit of $8.8 billion, the company's highest mark in three years. Impressive, considering the spectacular failure of the Note7, Samsung's last flagship prior to the new Galaxy S8.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
We have some bad news for BlackBerry fans: It looks like the upcoming KeyOne flagship won't be shipped in April after all.
Every time Donald Trump tweets about a stock you own, Trigger Finance, or just Trigger—the app founded on the "if this, then that" rule to track and invest in the stock market—alerts you with a notification for real-time analysis of financial data.
Autonomous vehicles, aka self-driving cars, are not yet available to the public (at least not ones SAE Level 3 and higher). However, this doesn't make the jobs any less in demand. In fact, if you meet the right qualifications, you could make a lot of money in this industry.
Oh, Waze—you know, that Google-owned traffic navigation app that tempts drivers into stopping at local food joints like Dunkin' Donuts and Taco Bell? Well, now you can even order a large iced coffee through the app before you even arrive at a fast food hotspot.
Uber resumed its pilot program for driverless cars after one of its autonomous vehicles crashed in Tempe, Arizona last weekend.
During the last few months, WhatsApp's Google Play Store ratings have been tanking—all the way down to an average of 3.4 stars from the instant messenger's usual average of 4.1. Within the last week, though, WhatsApp has received thousands of seemingly fake 5-star reviews that have bumped up the company's overall average to a 4.4.
Augmented reality upstart DAQRI announced today that it has strengthened their in-house talent by recruiting renowned physicist Seamus Blackley and acquiring a team of 15 engineers and scientists from Heat Engine, LLC.
This year's SXSW festival had a plethora of news and discussion about autonomous cars, but perhaps none was more exciting than the NIO EP9. The car was first shown off in November in London when it ran the Nürburgring Nordschleife track in record time.
Trimble is integrating its mixed reality applications into the DAQRI Smart Helmet to enable outdoor and on-site support for design, construction, and heavy industry as part of a collaboration the companies announced today.
Ask anyone that works on the development of driverless vehicle technology and there is a very good chance that AutonomouStuff will have supplied something to their project.
Earlier this week, a mysterious tweet appeared on the HTC Twitter account of a picture containing the letter "U" topped with a tiny "for" and the date "01.12.2017" at the bottom. It is a pretty solid teaser, but for a company that has had a solid year with their Vive virtual reality headset, and all of the other technological appendages they have, it seems a bit ominous for them.
Virtual reality headsets are all the rage these days, and among the menagerie of tech companies gunning for the top spot, there's one mysterious startup that is ahead of the game—Magic Leap—and you can tell just by watching their latest demo video of their product in action.
Facebook announced at its F8 Developer's Conference on April 12th that, in addition to the VR-ready Oculus Rift we have today, it plans to bring Augmented Reality (AR) into the fold of their social machine.
Shopping around for a good broadband company or mobile carrier may soon be as easy as shopping for cereal, thanks to the introduction of broadband consumer labels by the FCC for both fixed and mobile broadband.
If you want to make some money from catching bugs and are sick of pentesting Facebook, Google, and Microsoft's products, Uber may be your new favorite playground.
One more business has decided that rewarding hackers to find flaws in their computer systems is a wise investment! As you know, a number of software companies offer bug bounties, and some of these can be quite lucrative. Google, for instance, offers a bounty of $150,000 for anyone who can hack their Chrome operating system, and many other companies are offering similar bounties, although, not quite as lucrative. Now, United Airlines has decided to offer frequent flyer miles to hackers who fin...
This past weekend, one of the most notorious hacker organizations in the world, Hacking Team, was hacked by some unknown organization. The Hacking Team is an Italian company that sells it software and services to companies and governments (yes, my rookie hackers, there are legitimate companies who sell their services to governments—Vupen, being one of the most famous and lucrative).
Welcome back, my novice hackers! In my series on cracking passwords, I began by showing off some basic password-cracking principles; developed an efficient password-cracking strategy; demonstrated how to use Hashcat, one of the most powerful password-cracking programs; and showed how to create a custom wordlist using Crunch. In this tutorial, I will show you how to create a custom wordlist based upon the industry or business of the targets using CeWL.
If I could think of one thing the world was missing, it would surely be more tablets. While people struggle between shelling out 200 to 500 dollars for a new iPad, Nexus 7, Kindle Fire, Microsoft Surface, or one of the hundred other tablets on the market, the folks over at DreamWorks have decided to make their own, aptly named the Dreamtab. The Dreamtab will have an 8-inch screen and favor applications with the use of a stylus, for coloring and the like. Total cost is rumored to be under 300 ...
Your company is deciding on starting new projects but there is a lot you need to do to make sure these projects are right for your company and will be financially rewarding to the bottom line. Before you begin you and your project management team will need to go through a Project Evaluation Process.
Last week, Instagram stopped supporting media Cards on Twitter, meaning that in order to view a full photo shared in a tweet, you have to click through to Instagram rather than seeing it on your Twitter feed. Otherwise, the photo will appear to be cropped.
As if you needed another reason to lock down your Facebook profile, the company's sketchy new partnership with data mining firm Datalogix is geared towards giving advertisers more information on what you're doing—even when you're not online. It's just not enough that they can target ads based on your preferences, now they want to know how those ads are influencing your buying habits in the real world.
Looking to buy a home? Why leave your current digs? Using technology has made it easier than ever before to find the home of your dreams. Learn how to buy a home online with help from this how-to video.
