News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
You can bet Thor costumes will be prominent among the superheroes seen this Oct. 31. Since the summer, there has been no shortage of coverage for Thor: Ragnarok, and the timing of its November release couldn't be better as a tie-in with the cosplaying holiday known as Halloween. This year, the success of pulling off the Thor costume will rely on how well your new Thor helmet looks, which as it happens, you can DIY at home, using a few simple supplies and perhaps a trip or two to the craft and...
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
Volvo Cars' "all-electric" announcement last week was seen as a direct threat to Tesla's electric vehicle (EV) and driverless lead, but German auto giant Volkswagen (VW) says it is in a better position to challenge Tesla.
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
Tesla says the new version of Autopilot is now as good as the previous one, after having completed over-the-air updates of the driverless software during the past few days.
Meta Company filed suit today against a former employee and his startup DreamWorld USA, Inc. for the misappropriation of trade secrets and confidential information.
The roll-out of T-Mobile's hotly anticipated 'Digits' service is now underway. For those unfamiliar with what could be the un-carrier's next killer app, 'Digits' is basically a combination of Google Voice and AT&T NumberSync. With it, T-Mobile customers can use their number across any phone, tablet, wearable, or PC. That means you can give out your phone number and answer the call on any device you like.
Over 90% of ride-or-die iPhone users will upgrade to the latest Apple smartphone, according to a recent survey. Really, though? Well, Morgan Stanley certainly seems to think so.
The "Discover" tab in the latest version of the Google Home app has a new tip that says multiple users are now supported. Google Home uses a built-in speaker and microphone combo to give users access to smart search, a personal assistant, and smart home controls. This addition has the potential to make the voice-activated speaker powered by the Google Assistant much more efficient for households with more than one user. However, it seems that Google wasn't quite ready to announce this new fea...
There have been seven more people sickened from four states since the I.M. SoyNut Butter E. coli outbreak was announced earlier this month. The Centers for Disease Control and Prevention and Washington Department of Health have confirmed the I.M. Healthy SoyNut Butter was the cause of the outbreak in an update today.
Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house.
With the release of the HoloLens, Microsoft has put itself in both a great position while giving the competition a serious target to aim for. This is normally the case for anyone that is first to the market with a new idea, and now we've finally got a good competitor HoloLens coming. Stereolabs, a company known for its impressive 2K stereo camera, will be entering the mixed reality head-mounted display space with a Developers Kit as soon as early-2017.
A little-known company in India is making waves after announcing that it will sell an Android 5.1 Lollipop smartphone for less than $4 (or, more precisely, 251 rupees). The Freedom 251, from Ringing Bells, sounds almost too good to be true. Is that because it is?
Microsoft's "Fall Update" to Windows 10, code named Threshold 2, has a lot of new tricks up its sleeve. It's the biggest update we've seen since Windows 10 was released this summer, and it's rolling out to all users right now.
Last week's tech roundup featured iPhone 6 clones, an all-in-one sleep tracker, Xbox One updates, and other cool gadgets. This week, there's a lot more to show off, and a bunch of stuff that I need to get my hands on! Everything from app updates to putting stickers on your favorite items, I can't help but squeal at how much the "future" is right now.
After lots of waiting and anticipation, the OnePlus One Android smartphone has been unveiled, and it's ready to take down the Nexus.
Approximately 380 billion plastic bags are used in the United States every year. That’s more than 1,200 bags per U.S. resident and more than 54 times the number of people who live on the planet. That's why here in Santa Monica, thanks to a city-wide plastic bag ban, you won't find a plastic bag at any of the major retail stores.
3D printing has been around for a while, but until recently it was used mostly for prototyping and research. Now, with technological advancements, it seems like everyone is using 3D printers, from crime scene investigators to garage hobbyists and hackers. Below are some of the most innovative uses people have come up with so far.
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it!
This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device.
Augmented reality is becoming a slam dunk for sports entertainment, as leagues, their teams, and their broadcast partners have been quick to adopt AR.
Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year.
Market boxes are an integral part of the player experience in Animal Crossing: Pocket Camp, but using them effectively can be a tricky task. The item-trading tool between human friends is the locale for both junk and diamond-in-the-rough deals, and it can greatly increase the number of bells you earn if you play your cards right.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
Apple Pay has been available to use in stores, as well as in select apps and websites, ever since its first appearance in iOS 8.1. Now, with iOS 12, there are currently 13 different iPhone models that support Apple Pay functionality without the use of an Apple Watch, and the list of partnered stores that accept Apple Pay has only grown. Here's our always-up-to-date list to keep you in the know.
When the 6.1 version of iOS was released back in February, complaints of severe battery drainage for iPhone, iPad, and iPod touch users exploded onto every Apple-related forum on the Internet. Everyone was either losing a percentage every three or so minutes, or their battery only lasted half as long as it did before the update. Earlier this month, Apple released iOS version 6.1.3, to supposedly fix a recent exploit that allowed anyone to bypass the lock screen—but as it turns out, the update...