Historically, patents have never been a rock-solid source for uncovering the future of a company's product pipeline. However, sometimes, the images you find in the patent application search archives are so convincing you have to pay attention.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
In the latest update to the ongoing Meta Company patent infringement case, the court has responded to a request from the defendants, and the answer isn't good news.
The legal drama framing the closure of Meta Company continues even after the company's assets have been sold to a new owner.
It may sound like deja vu, but neural interface startup CTRL-labs has closed a $28 million funding round led by GV, Google's funding arm, for technology that reads user's nerve signals to interpret hand gestures.
Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality?
Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.
Recently, buzz for the Google Pixel 4 has been rising thanks to a patent discovered by 91mobiles. This patent appears to show an almost bezel-less phone with a screen-to-body ratio we have only dreamt of, and no notch in sight. The problem is this isn't the Google Pixel 4. It's actually the Pixel 2 XL.
Facebook has grown into one of the central hubs of the internet where ideas are shared with others. But with the rise of brand development, individuals and companies need to get their messages out beyond their group of Facebook friends so it can be seen by more of the world.
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation.
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned just last month, has finally been revealed.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
During E3, many major game developers announced plans to bring console and PC franchises to mobile. These titles are designed for more serious gamers with competition in mind. All of this points to a shift in mobile hardware priorities — soon, gamers will need gaming phones just like PC players need a gaming rig.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
In the latest installment in its burgeoning augmented reality journalism practice, The New York Times is bringing its readers closer to Mars and NASA's latest spacecraft set to travel to the red planet.
When I'm with my friends on the weekend, we always end up Snapping shots of one another, adding in whatever stickers and lenses we've accumulated over the last week. But these filters are fleeting, so it's always a challenge to keep up with the best new ones. If you want to get a leg up on the competition, this is your one-stop-shop.
In a LinkedIn post published on Tuesday, Microsoft's leading advocate for the HoloLens made a prediction that the mixing of immersive technologies will define augmented reality in 2018.
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset.
Many people think antivirus apps are useless — why pay a subscription fee when most malware can be avoided with common sense? But the thing is, there were an estimated 3.5 million malicious Android apps discovered last year, with many of them making their way onto the Play Store. As this number continues to rise, can you truly depend on common sense to protect you?
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
On May 25th, 1977 a small movie with a $13,000,000 budget came out. At the time, the executives involved had no faith that this film would make any money. To the surprise of many in the industry, not only did that film set records, it led to a number of other movies, video games, books, toys, cartoons and so much more. This film we know as Star Wars became a long lasting hit that is still setting records 40 years later.
Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales.
James Ashley, Atlanta-based Microsoft MVP and author of Beginning Kinect Programming with Microsoft Kinect, has been running monthly challenges since around the release of the HoloLens Developers Kits. Each month, those of us who follow what happens in the community can look forward to seeing what creative ideas come out of these challenges. It has been a treat, to say the least, and who knows ... maybe one of us here at Next Reality even won one of these before his time here.
Nvidia's decades-long development of graphics processor units (GPU) for PCs has given it a major leg up in the driverless space.
Innovation Congress starts tomorrow, but its creator, Jason Keath, spoke to Next Reality today about the future of augmented reality.
The auto industry continues to shift into high gear to lay the groundwork for driverless cars with an electric vehicle (EV) emphasis.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
Comic-Con International: San Diego, better known to you and I as "San Diego Comic-Con", is coming very soon; and if you're like me and live far, far away from San Diego (sigh), Twitter is now offering a helpful alternative to keep you in the loop at this year's event.
These past few days have brought more bad news for our national parks. Interior Secretary Ryan Zinke confirmed that there will definitely be big cuts to national park budgets. This comes after Donald Trump's budget request revealed a call for $300 million cuts to national parks.
The number of Legionnaires' cases in New York over the last couple weeks has led to concern and recommendations of caution for those at risk.
Traces of bacteria at a precinct in East Harlem created an all-out scare after doctors diagnosed an NYPD officer with Legionnaires' disease, a deadly infection caused by Legionella pneumophila.
