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News: VR Veteran Jaunt Develops Portable 3D Capture Service for Volumetric Augmented Reality Content

Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.

News: Apple's Focus on Smartglasses Becomes Clearer with Acquisition of AR Display Maker

While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.

News: Avegant's Future Looks Bright as It Lands $12 Million in Funding for Augmented Reality Displays

The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.

News: Epson Launches AR App to Control DJI Drones via Moverio Smartglasses

Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones.

News: Google-Backed Ubiquity6 Raises $27 Million for AR Cloud Platform & Spatial Browser

Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.

News: L'Oréal Brings Its Modiface AR Makeup Platform to Facebook Camera

Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.

News: Magic Leap Makes Shutterstock Images & Video Available for Gallery & Screens Apps

The narrative that Magic Leap has weaved for the Magic Leap One has focused on the freedom of spatial computing versus dated modes of 2D screens.

News: New York Times Delivers Augmented Reality Content to Magic Leap One Starting with Guatemala Volcano Feature

When Magic Leap One owners unbox their new devices over the next few months (or, if they are lucky, days), they will have some familiar augmented reality news content to consume.

News: AT&T Joins Forces with Magic Leap as Exclusive Launch Partner

Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.

News: Rémy Martin Distills Art Through Augmented Reality App to Promote Its Cognac

Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.

News: Snapchat Takes a Trip to the Amusement Park with AR for Disney, Universal, & Six Flags

As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.

News: Google Makes Case for ARCore Apps to Educators & Marketers

When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.

News: Moviebill Captures the Dinosaurs of 'Jurassic World: Fallen Kingdom' in Augmented Reality

Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition.

News: Magic Leap Books Augmented Reality Experience with Air New Zealand

If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.

News: Mobile App Like Gives Music Video Auteurs Body-Morphing AR Effects

Usually, the camera adds 10 pounds, but with a new augmented reality effect in Like's mobile app, the camera can actually make you look slimmer.

News: The Ancients AR Puts Mystical Sea Battles in Your Living Room in Augmented Reality

While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce.

News: Magic Leap Reveals Partnership with Oscar-Winning Effects Studio Behind Marvel's Biggest Hits

For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises.

News: NBA AR App Launches on Android & Adds Portals to Playoffs

The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.

News: Re'flekt's Sync Tool Wants to Help Companies Embed AR Content into Real Objects via CAD Data

Germany-based Augmented reality software maker Re'flekt has added a new tool to its enterprise app development platform that makes it simpler to link AR content to physical objects.

News: Lumus Looks to Sweden's Tobii for New Smartglasses Eye Tracking Solution

On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit.

News: Vuzix Smart Glasses Getting a Major Upgrade in 2019 with Light Engine from Plessey

While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.

News: Coors & KFC Court Consumers for Memorial Day Weekend via Snapchat AR

Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.

News: Retailers Benefit from Augmented Reality in Operations & Online Sales Over In-Store Experiences, Research Says

Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.

News: New DigiLens Waveguide Displays for Motorcycle Helmets Are Thinner, Lighter & Cheaper

Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.

News: Target Taps YouCam for Augmented Reality Cosmetics Web App

Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.

News: Tech Toothbrush from Samsung Incubator Graduate Uses AR to Help Kids Improve Brushing Habits

Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance.

News: 7-Eleven Joins Forces with 'Deadpool 2' for Augmented Reality App & In-Store Experience

With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.

News: Follow in the Footsteps of Forensic Detectives & Solve Crimes with Oxygen's Augmented Reality App

The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games?

News: Marvel's 'Avengers — Infinity War' Leads Debut Issue of Moviebill's AR Magazine at Regal Movie Theaters

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.

News: WaveOptics Enlists Waveguide Manufacturing Partner to Help Produce Lower-Cost, Mainstream AR Smartglasses

On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.

News: Snapchat Unveils Updated Spectacles with Improved Audio, New Colors & Faster Data Transfer

Despite the fact that Snap Inc.'s Spectacles weren't the hit some were expecting, the company is nevertheless taking another swing at it by releasing an updated version.

News: Facebook Camera Can Now Change Your World into an AR Paint Canvas

For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush.

News: PhotoBloom AR Brings Your Framed Photos to Life as Augmented Reality Videos

Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.

News: The Weather Channel Forecasts More Augmented Reality for Its Live Broadcasts with Unreal Engine

Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.

News: Verizon's Envrmnt Team Opens Early Access to AR Design Easy App Creation Tool

The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.

News: Startup YOUAR Demos Persistent, Cross-Platform AR Experiences via ARKit & ARCore

Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices.

News: Augmented Reality App Created by NYU Students Can Translate Sign Language in Real Time

While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app.

News: Apple's Education-Focused iPad Event Pushes Augmented Reality Further into the Classroom

At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.

News: 'Walking Dead' AR Game Powered by Google Maps Coming This Summer, Gameplay Footage Released

Ever since the announcement of The Walking Dead: Our World game last fall, publisher AMC and developer Next Games have been quiet about the title. Almost too quiet.

Apple AR: PGA Tour AR App Lets You Follow Golfers Live on Your Coffee Table

If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.