The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
Applicants looking to attend Magic Leap's first annual L.E.A.P. conference next month in Los Angeles have begun receiving their confirmation invitations, and now we have more detail about some of what will happen at the event.
Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
Despite the popularity of Pokémon GO, augmented reality gaming hasn't quite caught on yet. The makers of the popular World of Tanks game aren't taking a shot at Niantic's crown yet, but they are looking at giving spectators a new way to watch the game.
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app.
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
The old school staple of many US homes with children, the remote control race track, has been given new life in augmented reality thanks to the Room Racer app for iPhones and iPads.
The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds.
While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app.
Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app.
Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise.
Continuing with its new paradigm of using augmented reality to cover the news, The New York Times has published a feature story that takes a peek into the late David Bowie's eclectic wardrobe of on-stage outfits.
The guy who recreated Super Mario Bros. as a first-person obstacle course is back with an augmented reality take on another classic game.
Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple's upcoming Worldwide Developers Conference (WWDC) 2018 invite, the topic is immediately obvious: it's augmented reality.
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
Seeing your baby for the first time via ultrasound is an exciting moment for new parents, but a new augmented reality twist on the experience could make the experience even more powerful.
In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
If you or someone you know has younger kids and you're looking for an augmented reality toy, Pai Technology has just the educational option for you.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
