News: Transit Navigation App Moovit Adds Augmented Reality Way Finder Feature to Challenge Google Maps Live View
As helpful as it is, Google Maps isn't the only mapping app with augmented reality walking navigation anymore.
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News: Facebook Messenger Blasts Out Trio of Star Wars AR Effects for 'Rise of Skywalker'
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.
News: AR Telepresence App Spatial Debuts on Magic Leap via Enterprise Suite
After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.
News: Magic Leap Used to Bring AR to H&M & Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.
News: Chinese Smartphone Maker Oppo Previews AR Glasses & Futuristic Hardware Concepts
China-based smartphone maker Oppo is ready to put Qualcomm's latest Snapdragon chips in its latest round of smartphones, but, like Qualcomm, Oppo is also preparing to move on to augmented reality wearables.
News: Microsoft's HoloLens 2 Makes Primetime Debut on Fox TV Show 'The Resident'
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.
News: Startup Illumix Brings Mobile Horror Franchise Five Nights at Freddy's into Augmented Reality Gaming
A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist.
News: Hello Kitty Challenges Pokémon GO's Reign as Top AR Game with Kawaii World
After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can replicate the original's success.
News: Snapchat Gives Users the Ultimate Selfie Filter with Time Machine Aging AR Lens
After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.
News: Nreal Strikes 5G Partnership with LG Uplus in South Korea, Begins Accepting Pre-Orders for Nreal Light Developer Kit
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space.
News: Google Researchers Develop Method for Capturing 'Relightable' Volumetric Video
As the demand for realistic volumetric video for AR experiences begins to grow (along with the available facilities and services for capturing it), researchers at Google have figured out how to improve upon the format.
Market Reality: Magic Leap Seeks Series E Funding, Apple Delays AR Headset, & Snap Starts Selling Spectacles 3
The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole.
News: Starbucks Uses Instagram AR to Promote Sustainability via Holiday Campaign
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
News: HBO 'Watchmen' Promo Rains Dead Squid Down on LA & New York via Augmented Reality Ad
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
News: Apple Augmented Reality Wearable & iPad Pro with Rear Depth Sensor Arriving First Half of 2020, Report Says
Augmented reality enthusiasts who expected an AR hardware unveiling at Apple's annual iPhone launch event might not have to wait much longer.
News: Dimension NXG's New Headset Brings Rural Indian Schools into the Future of Augmented Reality
Indian startup Dimension NXG is launching augmented reality headsets into India's consumer market with a bold idea: focusing on immersive computing in education on the high-end. The plan is to give a new kind of AR headset to schoolchildren in remote Indian villages, starting from class 5 (age 10) until graduation.
News: Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
Market Reality: North & Snapchat Use iPhone's TrueDepth Camera for Mobile AR & Magic Leap Adds Concepts as App Category
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.
News: Airbus Previews Military Sandbox App for HoloLens
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.
News: Papa John's Launches 'Spider-Man: Far from Home' AR Experience via Snapchat
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
News: Apple iPhone Owners Can Now Try Out Gucci's Ace Sneakers via Augmented Reality
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
News: Vuzix Reveals Price for M400 Smartglasses, Opens Pre-Orders for Early Adopters
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
News: UK-Based Ultrahaptics Acquires Leap Motion for $30 Million
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
News: Mojo Vision Debuts Microscopic Display for Augmented Reality Wearables
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
News: AWE Partners with Accessories Project to Deliver the Ultimate Augmented Reality-Powered Swag Bag
I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year.
News: Streem Upgrades Its Augmented Reality Platform via Acquisition of Computer Vision Startup Selerio
There's no shortage of augmented reality platforms for remote video assistance, but startup Streem is looking to give its offering a leg up with an infusion of new technology.
News: Pepsi Celebrates Summer with Hundreds of Instagram Camera Effects for Soda Drinkers
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
News: Microsoft's Live HoloLens 2 Apollo 11 Demo Didn't Take Flight, but You Can See It Thanks to Unreal Engine's Video
On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one.
News: Magic Leap Deepens Funding from Telecom Industry with $280 Million from Japan's NTT Docomo
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
News: Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.
News: 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
News: Snapchat Summons Dragons from Westeros to New York for Game of Thrones AR Promo
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
News: Medivis App for Magic Leap One & HoloLens Lets You Study the Human Anatomy in Augmented Reality
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.
News: Google & Actress Tilda Swinton Help CERN Tell the Story of the Big Bang in Augmented Reality
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.
Exclusive: Meta Company Asks Court for More Time in Patent Infringement Lawsuit Case
The legal drama framing the closure of Meta Company continues even after the company's assets have been sold to a new owner.
News: Google Leads Another $28 Million Funding Round into Neuron-Reading Technology at CTRL-Labs
It may sound like deja vu, but neural interface startup CTRL-labs has closed a $28 million funding round led by GV, Google's funding arm, for technology that reads user's nerve signals to interpret hand gestures.
News: Google Releases ARCore 1.7 Update, Adds Face Filters & Expands Animation Support
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
News: Google Joins Snapchat & Facebook by Adding Augmented Reality Video Effects to Duo App for Valentine's Day
Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day.
News: 8th Wall Adds Another Brick to Its Web AR Platform with AR Camera for Easy Prototyping
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
News: USA Today Scores Points with NHL Fans via Augmented Reality Profile of Capitals Star
If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality.