Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them.
The latest update to the Christie's app for iPhones and iPads extends its augmented reality capabilities to the famed private art collection of David and Peggy Rockefeller.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.
Although the HoloLens is still primarily the domain of developers and researchers, the device is nevertheless on the cutting edge of showing us what will be possible with augmented reality in the coming years. The latest example comes via Microsoft Japan and a new concept video that shows off how the HoloLens will be used in the relatively near future to pilot autonomous ships.
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.
Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
With numerous insider reports, patent awards, acquisitions, and hires over the past few years, augmented reality smartglasses from Apple appear to be an inevitability.
A report from app data firm Sensor Tower reveals that more than 13 million ARKit apps have been installed on iPhones and iPads within the first six months since the toolkit launched with iOS 11.
At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.
Space might be the final frontier, but NASA is making a detour into augmented reality first. The Spacecraft AR app, developed by NASA's Jet Propulsion Laboratory (JPL) in collaboration with Google, debuted exclusively for Android this week (an iOS version is also in the works).
Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library.
Apple's TrueDepth camera made its debut in the premium-priced iPhone X late last year, and since then, the reviews have been pretty positive. Now, Apple might be preparing to make the Animoji-friendly sensors available in more iPhones, as well as the iPad Pro, later this year.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
Whenever Japan does something new in tech, the cute factor is almost always taken into account. The same holds true for augmented reality, as Yahoo! Japan has just revealed its take on AR map navigation with a new AR Mode.
The research team at Google has found yet another way for machine learning to simplify time-intensive tasks, and this one could eventually facilitate Star Wars-like holographic video.
It turns out that coming up groundbreaking technology and raising billions may actually be the easy part for Magic Leap, as a new report has revealed yet another legal entanglement at the Florida-based company.
It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now.
Because it takes two to tango, your dancing Bitmoji World Lens on Snapchat is getting a dance partner.
Before you read further, you may want to make sure you're wearing brown pants if you scare easily. Developer Abhishek Singh conjured an augmented reality experience that recreates the spine-tingling scene from The Ring where (spoiler alert) the ghost of Samara (or Sadako, from the original Ringu) emerges from the television.
The oldest Zen temple in Kyoto, Japan, is now firmly rooted in the future with the launch of the MR Museum on Thursday.
We already know that the connection between virtual and augmented reality is pretty tight, with tools like Unity making porting some apps between the two platforms fairly frictionless. But there are some things currently going in VR that just don't need to come to the world of AR.
A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content.
In just a few days, all the Galaxy S9 and S9+ leaks will come to an end, as Samsung will officially unveil its latest top-tier smartphone. But before that happens, we're all getting another leaked image of the handset thanks to a bit of snooping and the magic of augmented reality.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
We've seen a number of unique mashups of augmented reality with other bleeding edge technologies, but somehow it took until 2018 for someone to come up with a now obvious complement to AR: 3D printing.
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday.
If there's one augmented reality app idea that should have gone up in smoke, it's probably Tokédex, an app that brings cannabis to the world of AR.
If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad.
After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content.
Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today.
Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.
Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington.
This year's CES seems particularly obesessed with VR, but augmented reality is offering a few surprises as well. One of those surprises arrived on Monday in the form of China's Rokid Glass.
It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.
A new telemedicine application for the Microsoft HoloLens is promising paramedics and EMTs a new tool for diagnosis and treatment of patients in the field.
