News: Drone Prix Finishes as First AR Game for DJI Drones
Augmented reality software developer Edgybees has launched Drone Prix. The new mobile app immerses DJI drones and their pilots in more than 30 augmented reality obstacle courses.
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News: European Space Agency Wants to Bring Their Own HoloLens Tools to the ISS
At Next Reality, we've been following the Microsoft Hololens because of its enormous potential. Unlike virtual reality, which enshrouds the user in a complete virtual world, augmented reality melds the virtual with what's really there in front of you. And while some of us may use AR technology to stealthily surf the web during working hours, others are looking towards using AR for the betterment of society. Like putting the HoloLens in space.
News: According to These Leaked Documents, Apple May Have AR Glasses in Development
Apple is notoriously private when it comes to perspective products, but the latest leak from their De Anza office in Cupertino suggests that a new augmented reality device could be coming to a store near you.
News: Thyssenkrupp Claims Up to 4x Faster Workflow with HoloLens
Microsoft announced yet another exciting partnership for HoloLens today — thyssenkrupp, an industrial engineering company best known for their elevators — continuing to prove how useful augmented reality is in the workplace.
News: Facebook Introduces AR Platform at F8
During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.
News: Functional Guidelines for Manufacturers Will Shape the Future of AR Technology
The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA).
News: Popular App Shazam Trying to Cash in on the Trendiness of AR with Hiring of New CTO
While it remains unknown how exactly augmented reality will make its way into the mainstream (the Microsoft HoloLens sitting at $3,000 isn't exactly accessible), many brands have been trying to integrate the tech into their mobile apps, mimicking the success of Snapchat and its popular AR filters. One of those brands going all in on augmented reality is Shazam.
News: Shopping for a New Couch? Amazon Wants You to See It in Your Home (While You're Still in the Store)
Amazon has been toying with the idea of opening physical retail stores for some time now, even opening old-fashioned bookstores in select locations and teasing cashier-less convenience stores. But the online retailer has some new ideas in the works, including implementing virtual and augmented reality into retail home stores.
News: Archer AR App Deputizes Viewers as Detectives
The producers of FX's animated series Archer have devised a plan to introduce augmented reality hijinks into its eighth and penultimate season with a new app for iOS and Android devices.
News: Adobe Integrates with HoloLens for Personalized Marketing
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
News: Apple Granted Patent to Make Augmented Reality Maps—Hinting at a Cool, Futuristic Version of Our Well-Worn Maps App
Apple recently scored a patent (number 9,488,488) to create augmented reality maps, hinting at possible AR integration into the iOS Maps application for iPhone. Does this mean we'll be seeing super visionary projections of places in the app in the near future? Maybe.
News: Coachella Partnered with Camera IQ to Alter Your Festival Experience with Hidden AR Easter Egg Hunts & More
Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise.
News: Shazam Sets Sights on AR Advertising with iPhone & Android App Updates
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
News: Interactive Surface Developer Lampix AR/VR Winner of SXSW Accelerator Event
Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories.
News: Microsoft's HoloLens Partnership Program Grows Internationally
In an early morning blog post, Microsoft announced the expansion of the Microsoft HoloLens Agency Readiness Partner Program. This announcement comes on the tail of an expanded HoloLens release over the last few months to many countries outside the initial US and Canada.
News: Unity Labs to Bring Tools to Simplify Mixed Reality Development
In a press event this past week at the Game Developers Conference in San Francisco, California, Unity Labs, the experimental and forward thinking arm of Unity, announced an upcoming toolset for developers in the augmented, mixed, and virtual reality space called the XR Foundation Toolkit (XRFT).
News: PlayFusion Secures Funding to Develop Interactive AR Gaming Platform
Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and audio recognition to Lightseekers, an original property that combines mobile gaming with smart action figures, trading card games, and other media.
News: Image Recognition Expected to Generate $40 Billion by 2021
A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2016. The report estimates the market to grow by a compound annual growth rate of 19.5% over the next five years.
News: Phantom AR Platform Seeks to Make Augmented Reality More Accessible
A development team in Silicon Valley is nearing early access release of a new hardware-independent augmented reality platform called Phantom AR.
News: Mimesys Combines Mixed & Virtual Reality Holoportation Capabilities into One Solution
Mimesys, whose core focus has always been about creating holographic representations of humans for virtual and augmented reality, has released a video showing off their holographic communication platform in action. This new communication tool uses a combination of virtual reality, with the HTC Vive and a Kinect, and mixed reality, with the HoloLens, to allow the users to have virtual meetings from anywhere in the world as though they are in the same room.
News: Wikitude SDK 6 Embarks into Mixed Reality with Instant Tracking
While most people have only begun hearing the term augmented reality in the last year or so, AR has been around in some form since the early '90s. It all started with heads-up displays (HUDs) for pilots to see instant information in their visors, but has graduated to a far more useful and widespread technology thanks to the advancement of computers and, more recently, smartphones.
Video: Using the HoloLens & Subtractive Spatial Modeling to Make a Room Seem Larger
Once mixed reality technology is more widely available and realistically priced for consumers, using the tech to create the illusion of a larger space, will likely be a favorite use for mixed reality in places where real-estate is expensive, people tend to live in smaller homes and work in tighter offices.
News: Okularion—Untethered Augmented Reality at Under $300
Last week, a new Kickstarter campaign arrived for a completely untethered, augmented reality headset for under $300 called Okularion. While at first glance, this unit looks very much like a Samsung Gear VR, one thing that sets it apart (aside from being untethered from a nearby computer) is that it does not require a smartphone. Well, that and it's an augmented reality headset as well.
News: Alibaba Leads InfinityAR's Latest $18M Round—Diversifying Their Augmented Reality Portfolio
China's e-commerce site Alibaba has been making heavy investments in augmented and mixed reality startups. In February of this year, they led a $793 million round of Series C financing of Magic Leap. And now they've just invested in Israeli-based InfinityAR, which acquired $18 million in its Series C financing.
News: One Magic Leap Mystery Solved—Former Senior Dev Paul Reynolds Confirms Unity & Unreal
After many months of endless speculation over the mysterious augmented reality platform Magic Leap, software engineers worldwide have been waiting for any news of what development environment this amazing technology might use. Thanks to Paul Reynolds, the former Magic Leap Senior Director of SDKs and Apps, we no longer have to guess. Just like existing mixed, augmented, and virtual reality platforms, developers will be able to use their experience with Unity and the UNREAL engine.
News: Good News AR Devs—Research Shows People Learn Better in 3D
If you've ever built a piece of IKEA furniture, you're familiar with the confusion that some 2D instruction booklets can create. But neuroscience suggests that they're cognitively overloading, as our brains have to translate their basic flatness into physical reality and that's pretty hard to do. Fortunately, augmented reality has come to the rescue.
News: Proof-of-Concept HoloTire App Shows How Much People Are Going to Love Shopping in Mixed Reality
We've already seen plenty of shopping potential for mixed reality headsets, from holographic car showrooms to trying on clothes and picking out furniture. Very few of those ideas have been put into actual practice, but we're getting closer, and consulting firm Valorem is making headway. They created HoloTire for the Microsoft HoloLens to demonstrate the advantage of experiencing a product in mixed reality. I'm hard-pressed to think of a more boring product to put on a holographic pedestal tha...
News: Occipital Wants to Turn iPhones into Mixed Virtual Reality Headsets
If you're an Apple user and want an untethered virtual reality system, you're currently stuck with Google Cardboard, which doesn't hold a candle to the room scale VR provided by the HTC Vive (a headset not compatible with Macs, by the way). But spatial computing company Occipital just figured out how to use their Structure Core 3D Sensor to provide room scale VR to any smartphone headset—whether it's for an iPhone or Android.
News: How SilVR Thread Makes Compelling 360-Degree VR Videos
A 2D film can show you something, but a 3D film in virtual reality can make you feel it. If done right, you'll feel immersed in a new world that surrounds you. If done wrong, you'll get nauseous and uncomfortable. SilVR Thread, a 360-degree VR video company, figured out a few important ways to get the feeling right.
News: Snapchat Debuts Rumored Glasses with No Augmented Reality Features
Snapchat accidentally—and then intentionally—announced their digital eyeglasses, known as Spectacles, over the weekend. While we'd hoped their augmented reality-heavy platform would result in related hardware, Spectacles unfortunately seek to "reinvent" little more than a video camera.
News: The Incredible VR Painting Experience Tilt Brush Adds Greater Control, 3D Models & a Word Game
Google's Tilt Brush has proven to be one of the most compelling VR experiences for the HTC Vive, letting you paint with crazy materials like electricity and duct tape. It is clearly an experiment in bringing the joy of imagination to life—or creating some form of virtual LSD—and the app's latest update brings a variety of features that only continue to support that theme. There are few to no rules in virtual reality app development, and that can both be freeing or absolutely paralyzing when t...
News: The Crazy Process Behind the HoloLens Optics That Make Mixed Reality Possible
Tricking your eyes into seeing 3D images isn't all that hard in movies or even in virtual reality, but when you start projecting holograms into the physical world, you run into some difficult problems. Microsoft obviously figured them out with their HoloLens, but how? The process is pretty amazing.
News: How Dolby Is Making 3D Sound in Augmented & Virtual Reality More Immersive
You can easily take audio for granted in virtual reality, but realistic sound in VR isn't an afterthought. It not only involves creating surround sound within a pair of headphones, but figuring out where the sound ought to exist based on your position and line of sight.
News: Welcome to NextReality
The reality of tomorrow will not be static. We're here to bring you a daily look into the cutting edge innovations poised to merge the impossible worlds of our imagination with real life. We're NextReality.
News: Pokémon GO Cheaters Are Ruining the Game & Real Life
Pokémon GO, the global augmented reality game that's brought fans out of their homes to catch Pokémon across the planet, has brought about plenty of real-world positives. Unfortunately, when players get power hungry and start taking game hacks too far, we all get a little screwed—both digitally and in real life.
News: HoloLens Will Be Your AR Piano Teacher in the Future
You've likely seen light-up musical keyboards that teach you how to play a song with visual cues, but few of those devices exist and have a limited number of songs you can actually learn. But Karl Baumann and his HoloLens Hackathon team figured out that in mixed reality, you can learn music with visual cues with any piano.
News: Volvo Takes Showrooming to the Next Level with a HoloLens
While the early stages of any new technology always seems amazing because of the utilitarian, almost altruistic software concepts it inspires, mixed and augmented reality will still see its fair share of corporate apps. That might be a good thing, however, as Volvo's plan goes past general information and advertising to make a truly helpful tool for prospective car buyers.
News: Pokémon GO Will Be So Much Better with a Mixed Reality Headset
Pokémon GO has had an incredible impact on gamers in a way we've never seen before, but you can only do so much in augmented reality on a smartphone. It's clear we're headed for more immersive experiences, but the Amsterdam-based development studio Capitola VR already created a proof-of-concept version of the game that works on the Microsoft HoloLens.
News: CyberPong Updates the Classic Game for VR on the Vive
Pong, one of the simplest video games ever created, has managed to evolve in some crazy ways over time, from the original basic 2D version and colorful Breakout sequel, to the PlayStation game with power-ups and 3D graphics, and now Cyberpong VR—a virtual reality game on the HTC Vive—where you act as the paddle instead of just moving it into place with a controller.
News: Here's How Helicopter Pilots Can Use Augmented Reality to Fly Safer
While flying isn't easy, once an airplane gets into the clouds there isn't a whole lot to worry about—most of the work happens during takeoff and landing. Helicopter pilots, on the other hand, have a lot of dangerous obstacles (like power lines and buildings) to contend with. But, once again, augmented reality can save the day.