After years of tantalizing drone video, and then brief glimpses from special guests sharing photos on social media, the Apple Park Visitor Center finally opened to the public on Friday, Nov. 17.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
If building with Lego blocks in AR appeals to you, rest assured that an app is on the way for iPhones, iPads, and Android devices.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
If DroneBase's new AR platform inspires even half the creativity among its users as Minecraft did with its community, then drone pilots are about to enjoy acres of blocky worlds to explore among the clouds.
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
So, it's Halloween time, and you feel like playing around with some augmented reality apps? Well, you've come to the right place — if you have an iOS device.
Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary.
When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon.
The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground.
As we have seen previously with the likes of SethBling's Mar I/O videos and other examples, video games seem to be a great source for training AI neural networks. Augmented reality and machine learning are part of a collection of technologies that seem to be growing toward a point of maturity, and that will likely cause them to be intertwined for the foreseeable future. As developers, machine learning will definitely change the way we create software in the coming future. Instead of going lin...
Until Star Wars Jedi Challenges arrives in November, a forthcoming ARKit revision of HoloGrid: Monster Battle from Tippett Studios and Happy Giant, might be the closest most Star Wars fans can get to playing the HoloChess game from the movie.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
In June at the eMerge Americas investors conference, Magic Leap founder (and NR50 member) Rony Abovitz proclaimed that the launch of their flagship product was "not far away."
During Google Developer Days, taking place now at the ICE Congress Center in Krakow, Poland, an introductory session on ARCore provides some insights on how the platform operates.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
Generally speaking, in terms of modern devices, the more simple you make an interface to navigate, the more successful the product is.
Niantic pioneered location-based augmented reality gaming with Ingress and popularized it with Pokémon Go, but others have attempted to replicate the model without reaching the level of success that Niantic has garnered.
This morning Google announced ARCore, an SDK for Android devices that will allow augmented reality developers to add new functionality to Android 7.0 and up, all without any special hardware other than the camera of a phone.
Zenko Games makes no apologies for its influences. In fact, they cite them explicitly in their own promotional materials for Diamonst AR.
3D modeling can be a long drawn out process. If you are a developer or programmer without 3D modeling experience, this process can be daunting, to say the least. This often leaves developers hunting sites like TurboSquid or the Unity Asset Store for free temporary models at the very least, or often times buying final models that don't quite fit their needs.
On May 25th, 1977 a small movie with a $13,000,000 budget came out. At the time, the executives involved had no faith that this film would make any money. To the surprise of many in the industry, not only did that film set records, it led to a number of other movies, video games, books, toys, cartoons and so much more. This film we know as Star Wars became a long lasting hit that is still setting records 40 years later.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
James Ashley, Atlanta-based Microsoft MVP and author of Beginning Kinect Programming with Microsoft Kinect, has been running monthly challenges since around the release of the HoloLens Developers Kits. Each month, those of us who follow what happens in the community can look forward to seeing what creative ideas come out of these challenges. It has been a treat, to say the least, and who knows ... maybe one of us here at Next Reality even won one of these before his time here.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home.
At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device.
Pokémon GO's augmented reality journey is continuing with Apple's newly announced ARKit. It's no surprise considering Pokémon GO is the largest mainstream augmented reality game, with 500 million downloads.
Vuzix Corporation has lifted the preorder status on its M300 Smart Glasses, making the augmented reality device available for purchase by resellers, registered developers, enterprises, and consumers.
At Apple's yearly event, the World Wide Developers Conference, the tech giant finally announced their decision to enter the augmented reality space. Through adding basic AR functionality to the beta release of Xcode 9, the development environment for Mac computers, as well as their line of iOS devices, the company has said they understand the importance of the tech.
Stakeholders in the driverless industry are anxiously awaiting changes the US Department of Transportation (DOT) is making to self-driving vehicle guidelines.
Beijing- and Seattle-based DataMesh have announced the release of a new enterprise geared mixed reality middleware — MeshExpert. This solution for collaborative interaction with dynamic data is made up of two primary components: MeshExpert Live!, a 4K mixed reality capture system built off of the Microsoft Spectator View, and MeshExpert DataMix, which offers the ability to blend different types of data with XR and mobile hardware.
The list of HoloLens applications continues to grow as more companies discover ways to enhance their operations using augmented reality. Air New Zealand is the latest to show interest in the technology, demonstrating their vision for AR in a new concept video.
Alright, fellow HoloLens code wranglers, load up your word processor because it's time to spruce up your résumés. According to a report by Variety, Netflix is looking to hire a new Senior Software Engineer — and Windows and HoloLens were mentioned as an end point.
The Disney Research Lab is using projector-based illumination to paint actors' faces during live performances. You know what that means? Disney just took Halloween to a whole new level.
Snap Inc. is no stranger to augmented reality. In fact, AR has been the Snapchat app's most popular feature, as face filters continue to update and change the way we communicate with each other. But in a new move, Snap Inc. is showing its commitment to improving AR and its real-world integration with its updated world lenses.
It seems nowadays there's no limit to what type of companies are looking to invest in augmented reality. Given both the positive outlook on the future of AR, and its reported benefits for efficiency in employees, this makes sense. Safran, an international corporation with three main sectors—aerospace, defense, and security—is one such company taking the plunge into incorporating AR in their business.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year.
