If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Earlier this week, we told you about the new DreamGlass augmented reality headset from Dreamworld, a company started by a former Meta executive. The device looks great, and the features sound good, but is it worth your hard-earned cash? I recently took it for a brief spin to find out.
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
The next big event Apple is holding is WWDC 2018, its Worldwide Developers Conference, is about to happen. If you want to see the first glimpse of iOS 12 for yourself, as well ARKit improvements, Apple Watch news, and maybe even some macOS announcements, here's how you can tune into the event right at home from your computer or mobile device.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
Last week, we told you about Microsoft's Alex Kipman and his nomination for the annual European Inventor Award, presented by the European Patent Office (EPO). And while that's big news in and of itself, it turns out we overlooked a very important detail buried in the EPO's video presentation. What was it? Only one of the most sought-after data points related to the HoloLens since its launch: how many have been sold.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
While you were slaving away at work or school or whatever you were so busy doing over the last seven days, people have been hard at work creating a variety of new Snapchat lenses for your enjoyment. These lenses are hot off the presses, and I'm honestly really impressed with this week's crop.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
With so much money on the line, it's no surprise that cryptocurrency exchanges are prime targets for cybercriminals. Because of this, the importance of keeping your personal account as secure as possible cannot be overstated. Binance is one step ahead in this regard, as it requires you to enable two-factor authentication to keep your bitcoins and alt-coins safe.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
Mozilla's Firefox has always been a highly praised internet browser. Since it's open-source, users know what they're getting without any secrecy. It's got plenty of features that are unmatched by any of its competitors on mobile. However, speed and performance have always been a pain point for Firefox, but Mozilla went back to the drawing board to solve this problem with the release of Firefox Quantum.
Any sufficiently cool new technology will be immediately repurposed to do something even cooler. Such is the case with Apple's iPhone X and its Animoji feature, which has led to something completely unanticipated: Animoji karaoke.
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives.
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
Cruise Automation follows Waymo's and Uber's lead with its debut of a beta version of an app-based driverless ride-hailing service for its employees in San Francisco, ahead of a possible launch of a full-fledged commercial offering within four years.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application.
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Waymo claims in court documents filed yesterday in its lawsuit against Uber that ex-Uber CEO Travis Kalanick knew that former Google engineer Anthony Levandowski was in the possession of stolen documents while employed at the troubled ride-sharing firm.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
If imitation truly is the sincerest form of flattery, then Snapchat must be blushing profusely as Instagram continues to shamelessly copy its features and dig into its wallet. Instagram has also managed to copy some of the security aspects — or lack thereof — of one of Snapchat's hottest characteristics.
The US driverless market has become a competitive – and crowded – arena, with big names like Google, Apple, Uber, and even Intel intent on leading the pack. Not to be outdone, the EU is also getting in on the automated car action with self-driving fleets launching in both the UK and the Netherlands within the next two years.
According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal.
As much as you try to safeguard your personal information, you may have made a small mistake by giving your phone number to the wrong entity, and now you're being bombarded with dozens of spam calls every day. To help parse your call log and reject the proper numbers without answering or trudging through voicemail, a good reverse phone lookup app is needed.
The drama continues! In the latest installment of the feud that has rocked the driverless vehicle industry, Waymo is now accusing Uber of withholding a secret LiDAR device.
The ride-sharing company Lyft has managed to secure $500 million in funding, which will certainly help its ongoing competition with Uber. According to recent reports, the cab firm is currently valued somewhere between $6.9 billion and $7.5 billion, but this still pales in comparison to Uber's estimated $70 billion valuation.
Uber's driverless cabs began picking people up in Arizona in February, after its attempt at a pilot test in San Francisco. Now, one of these cars has been in an accident, and that's just the tip of the iceberg.
Baidu's self-driving car unit has had a tough week. Today, the company's leading artificial intelligence (AI) expert, Andrew Ng, announced in an optimistic blog post that he would be leaving the Chinese search engine company to pursue AI research on his own.
A robust appetite for imported foods is leading to increased disease outbreak in the US. Despite the locovore and slow food movements, America's demand for foreign foods is picking up. According to a study published in the journal of Emerging Infectious Diseases, demand for imported fresh fruits, vegetables, and seafoods has jumped in recent years.
Locking individual apps on your Android device gives you an added layer of security by safeguarding app data from unwanted attention. I personally prefer using an app locker over a standard lock screen because my kids play with my phone, and they've completely disabled it after inputting the wrong PIN. So app lockers give me the right balance between giving my children access to my device, and the security of locking down my data from would-be intruders.
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.
Verizon Wireless executives recently cooked up a plan so devious that it could have only come from one of the four major US carriers. Apparently, they aren't satisfied with simply loading every Android device they sell with their own bloatware, so now they're reaching out to big brands to see who would be the highest bidder for a spot on your home screen.
Mashed potatoes are a reliably tasty side dish, but they can definitely get a little boring sometimes. So if you're looking for that extra 'oomph' that goes beyond the classic butter and salt seasoning, try infusing your next batch with the flavor of baked potato skins.
With over 10,000 possible combinations, a four-digit passcode may seem secure, but it's fairly easy for someone to crack your code—no matter how clever you think it is. Luckily, there are many other options for securing your iPhone's lock screen—especially if your running iOS 9.
Apple just sent out a new update to their iPhones, and while that normally wouldn't have any impact on Android users, the fact that they included 184 new emojis means that the text messages you receive from friends and family members with iOS devices might come across with blank or missing characters.
