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Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App

Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...

How To: 7 Tips for Securing a Red iPhone 8 Before They Sell Out

Apple has introduced a special edition iPhone 8 and 8 Plus to bring attention to the ongoing worldwide battle against AIDS. As the second iPhones to carry the (PRODUCT)RED name, these rare iPhones may quickly sell out when preorders open up on Tuesday, April 10, at 5:30 a.m. (PDT), so we'll go over some tips to help you secure a red iPhone before it's gone.

News: Microsoft Enlists Rapper/Actor Common to Push Its HoloLens Future During NBA All-Star Weekend

The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.

News: 5 Major Problems Magic Leap One Faces on Day One

The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to the device, and a seemingly never-ending string of hints dropped by the company's CEO, Rony Abovitz, on Twitter, we finally have a real look at the product.

News: Samsung's 'Monitorless' Remote Desktop Smartglasses Blur the Line Between Virtual & Augmented Reality

There are already a few ways to use your home computer on the go, but none of them feel very natural when you're out and about, and are clunky options at best. Samsung wants to change that with Monitorless, their upcoming augmented reality smartglasses, which offer remote desktop viewing capabilities as well as the ability to switch between augmented and virtual reality modes using electrochromic glass.

News: Merge VR's Holo Cube—An Augmented Reality Toy That Transforms into Interactive Holograms

Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more akin to the Lament Configuration seen in the Hellraiser film series. When used in concert with the smartphone and goggles, the toy cube, called Holo Cube, becomes one of many AR experiences.

Breaking: The Meta 2 Augmented Reality Headset Is Shipping

The Meta 2 developer kit has finally begun shipping! Gary Garcia, the senior director of customer success at Meta, just sent out an email that they are shipping out to the first round of preorder customers. Waves will be building from there, up to far higher manufacturing rates near the end of Q1 of 2017.

News: Magic Leap's Latest Job Posting Shows They're Getting Ready for Mass Production

Few companies have maintained such intense secrecy, in the face of such extreme hype, as Magic Leap, but the closer their mysterious Mixed Reality product comes to mass production, the harder it becomes to hide the details. Hopefully we'll find out way more details soon, as a Magic Leap job posting for a supply chain manager hint that they're readying for release in the next couple years.