One of the greatest trends to emerge from this period of home isolation is the live concert broadcast from bedrooms and living rooms across the planet. Though public gatherings are on hold, you can still impact people with your music and mixes. In fact, it's helping many people get through this confusing time.
The international profile of augmented reality startup Nreal continues to quietly rise thanks to gradual updates and various strategic branding opportunities.
The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.
While Apple and Google have paved the way for developers to create web-based AR experiences through their respective mobile toolkits, an open source option has entered the space.
Decades ago, Japan rocked the automobile industry with its revolutionary manufacturing and car quality, but today that title seems to be moving over to Elon Musk's electric car company Tesla. Nevertheless, Japan isn't done innovating mass-produced hardware.
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
As one of the leading 3D engines for augmented reality development, a new release of Unity is a significant event that carries the potential to facilitate huge leaps forward in AR content creation.
Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.
Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019.
Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.
In the latest update to its augmented reality platform, Wikitude has introduced new plane detection capabilities that can anchor virtual content to surfaces at any orientation.
Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.
While it's not the best shopping holiday of the year, Labor Day does have a few sweet deals on smartphones this weekend. There are phones from OEMs such as Apple, Motorola, and Sony on sale, to name a few, from stores such as Amazon, Best Buy, and Walmart.
Magic Leap just did something it didn't do during its recent Twitch hardware demo: show us some new demo footage of what augmented reality really looks like through the Magic Leap One.
With developers chomping at the bit to play with ARKit 2.0, Unity has updated its ARKit plugin to enable access to the new augmented reality superpowers of the toolkit.
If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth.
After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday.
Longtime Next Reality readers may remember my Wish List for Microsoft early last year. It was a post in which I put my head together with a number of other community developers to create a list of features that would make Windows Mixed Reality and HoloLens better for developers. It would seem that one of the most sought-after features is finally here ... well, sort of.
Market boxes are an integral part of the player experience in Animal Crossing: Pocket Camp, but using them effectively can be a tricky task. The item-trading tool between human friends is the locale for both junk and diamond-in-the-rough deals, and it can greatly increase the number of bells you earn if you play your cards right.
A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
With Apple ready to unleash ARKit to millions of iPhones and iPads and ARCore on its way to supporting millions of Android devices, is there room in the world for a cross-platform mobile AR platform?
When Apple announced their ARKit platform in June, they immediately staked the claim to the largest augmented reality hardware platform, with millions of iPhones and iPads compatible with iOS 11 becoming AR devices this fall.
The world is a massive place, especially when you consider the field of view of your smartglasses or mobile device. To fulfill the potential promise of augmented reality, we must find a way to fill that view with useful and contextual information. Of course, the job of creating contextual, valuable information, to fill the massive space that is the planet earth, is a daunting task to take on. Machine learning seems to be one solution many are moving toward.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
The next-generation Audi A8 to launch in July is expected to be the world's first Level 3-capable production car to go on sale in retail channels.
Mixed reality display manufacturer Realfiction has developed a 64-inch display capable of delivering 3D holograms without a headset.
BlackBerry has formally announced the arrival of its flagship, the KeyOne, during Mobile World Congress 2017 in Barcelona. The all-Android KeyOne looks distinctly BlackBerry, with its 4.5" screen and physical QWERTY keyboard. Here's the lowdown on this elegant handset that hearkens back to BlackBerry's heyday, which had previously been known by its code name, the BlackBerry Mercury. Aluminum Unibody with Physical Keyboard
Mimesys, whose core focus has always been about creating holographic representations of humans for virtual and augmented reality, has released a video showing off their holographic communication platform in action. This new communication tool uses a combination of virtual reality, with the HTC Vive and a Kinect, and mixed reality, with the HoloLens, to allow the users to have virtual meetings from anywhere in the world as though they are in the same room.
Amazon is running a pre-sale deal on a few unlocked smartphones by BLU and Motorola, which will be released on July 12, 2016. The 8 GB BLU R1 HD is on sale for just $49.99, and the 16 GB version is available for $59.99, for a savings of $50 off either phone. You can also grab the 16 GB Motorola Moto G4 for $149.99, or the 32 GB variant for $179.99, again a $50 discount on each.
