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News: Magic Leap Drops Video Teaser for Game of Thrones Experience

There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.

News: Magic Leap Adds More AT&T Retail Stores, Reveals Game of Thrones Fan Swag

The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.

News: Magic Leap & Weta Workshop Preview Multiplayer Mode for Dr. Grordbort's Invaders at GDC

Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.

News: Microsoft to Debut HoloLens 2 Livestream Video Series with Demos, Updates, & Developer Info

To build hype for the HoloLens 2 among developers, Microsoft is borrowing a page out of Magic Leap's playbook.

News: North Cuts Employees After Slicing Price of Focals Smartglasses

A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.

News: Leap Motion Update Improves Design of Project North Star Augmented Reality Headset

In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets.

News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'

If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.

News: 'Hyper Reality' Visionary Keiichi Matsuda Parts Ways with Leap Motion

After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.

News: Twilio & Magic Leap Deliver First Live Demo of Avatar Chat Communications App

On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.

News: AT&T to Launch DirectTV App for Magic Leap One in 2019, Sets Up 5G Test Area at Magic Leap Headquarters

Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019.

News: ThirdEye Reveals X2 Smartglasses Design & Retail Partnership with b8ta

Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.

News: Verizon Is Giving Away the iPhone XS via Snapchat AR Scavenger Hunt

Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.

News: 7-Eleven Puts Augmented Reality in the Game to Attract Football Fans

Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.

News: Google-Backed Ubiquity6 Raises $27 Million for AR Cloud Platform & Spatial Browser

Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.

News: AT&T Joins Forces with Magic Leap as Exclusive Launch Partner

Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.

News: Apple's ARKit 2.0 Intends to Match & Surpass Google's ARCore with Multiplayer & Persistent Content, Says Report

On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week.

Dev Report: Occipital Brings Apple Metal Support to Bridge Engine as It Leaves Beta

Following San Francisco-based Occipital's successful Structure Sensor Kickstarter campaign, the release of its Bridge AR/VR headset, as well as a string of technology and company acquisitions, the company has built a rather strong name for itself in the AR community. And now, with the first public release of its Bridge Engine on Thursday, the company continues to expand the features its platform has to offer, with hopes of bringing in more developers to utilize it.

News: Apple Surpasses 13 Million ARKit Downloads Within Six Months, Report Says

A report from app data firm Sensor Tower reveals that more than 13 million ARKit apps have been installed on iPhones and iPads within the first six months since the toolkit launched with iOS 11.

News: Magic Leap Opens Creator Portal & SDK to Developers

Magic Leap has reached a major milestone in the lead-up to the launch of its Magic Leap One: Creator Edition by opening access to its developer portal and software development kit (SDK) to all developers.

News: Google Charts Course for Location-Based AR Apps via Maps API

Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps.

News: AR Cloud Startup 6D.Ai Plans to Use Smartphone Cameras to Create Accurate 3D Maps, Facilitate Multiplayer AR Games

San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.

News: Niantic Preparing Huge Update to Pokémon Go Predecessor Ingress

These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre.

News: HoloPlayer One Achieves Holograms Sans Glasses Within Reasonable Price Range

A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.

News: You Can Still Get Google's Magical Translation Pixel Buds on Preorder at Best Buy

While unveiling various other gadgets, Google announced the Pixel Buds at their October 4th event in San Francisco. These wireless earbud-style headphones are particularly interesting thanks to their ability to offer real-time language translation via Google Translate when paired with a Pixel 2 or Pixel 2 XL.

News: The Macallan Showcases Art of Making Scotch Through HoloLens Gallery & ARKit App

For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.

News: The Pixel 2 Has a Semi-Transparent Notification Shade — Even with the Dark Theme Enabled

Update 10/22: We were curious to see if the transparency was available when you activate the Pixel 2's automatic dark theme by setting a dark wallpaper, and we're happy to report that it is!

News: Blippar Unveils Positioning System That Bests GPS in Urban Areas

Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales.

News: New Yu-Gi-Oh! AR Game Lets You Fight Monsters & Duel with Friends

You know the drill. It's time to d-d-d-duel! This time you're a part of the Shadow Games in a way you've never been before, thanks to Micorsoft's HoloLens.

News: Arvizio Adds LiDAR Point Cloud Support to MR Studio

Mixed reality developer Arvizio has updated its MR Studio software suite to integrate processing of 3D light detection and ranging (LiDAR) point clouds.

News: DAQRI Deploys Smart Helmet for Navy Gunners

Augmented reality headset maker DAQRI has collaborated with the US Navy to outfit the company's Smart Helmet device for use on battleships.

News: Layar AR Creators Want Their Company Back, Believing Blippar Is Ruining It

With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.

Today's Top News: Ex-Uber CEO Pleads Ignorance, Driverless Grocery Deliveries, Missing a 'Trillion-Dollar Opportunity'

All the Driverless news you need to know from the past 24 hours, bundled together in a tightly written package, about Uber, London delivery services, capital investments, and kangaroos.

News: The French Lead Mainstream Charge: PSA Peugeot-Citroen to Offer Level 3 Driverless by 2020

France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.

News: Take Me to the Ballgame — in a Driverless Shuttle

Driverless transportation is definitely coming closer to the mainstream, but most companies developing the technology have said it will be another couple of years before we see autonomous vehicles being used as an alternative for typical transportation.

Brief Reality: Meta, Penrose Named Technology Pioneers for Work with Augmented Reality

While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.

News: Uber Engineer Officially Booted from Their Driverless Program by No-Nonsense Judge

Engineer Anthony Levandowski has officially been kicked off Uber's driverless program by a judge as the company's legal war with Waymo continues.

News: ScopeAR's Mixed Reality Smart Instruction Development Platform Now Supports HoloLens

Today at Microsoft Build 2017 in Seattle, Washington, ScopeAR announced that their mixed reality smart instruction development platform, Worklink, will now work with the Microsoft HoloLens in addition to the mobile devices that are currently supported.

News: Intel Hunts for Partners After Driverless Garage Launch

Intel launched their Advanced Vehicle Lab in Silicon Valley this week, and the tech giant is now on the hunt for potential partners.

News: Uber's Self-Driving Program Faces Potential Shutdown

Uber's chance at driverless domination may be ripped away as its legal battle with Waymo escalates. The company's self-driving program is now under threat of closure if the allegations of premeditated theft are proven

Market Reality: Analysts Continue to Paint Rosy Picture for Augmented Reality Industry

While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.