The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
To build hype for the HoloLens 2 among developers, Microsoft is borrowing a page out of Magic Leap's playbook.
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets.
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.
On the one year anniversary of the introduction of ARKit, Apple is planning to reveal major updates its augmented reality toolkit for mobile apps at its Worldwide Developers Conference in San Jose, California next week.
Following San Francisco-based Occipital's successful Structure Sensor Kickstarter campaign, the release of its Bridge AR/VR headset, as well as a string of technology and company acquisitions, the company has built a rather strong name for itself in the AR community. And now, with the first public release of its Bridge Engine on Thursday, the company continues to expand the features its platform has to offer, with hopes of bringing in more developers to utilize it.
A report from app data firm Sensor Tower reveals that more than 13 million ARKit apps have been installed on iPhones and iPads within the first six months since the toolkit launched with iOS 11.
Magic Leap has reached a major milestone in the lead-up to the launch of its Magic Leap One: Creator Edition by opening access to its developer portal and software development kit (SDK) to all developers.
Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps.
San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.
These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre.
A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.
While unveiling various other gadgets, Google announced the Pixel Buds at their October 4th event in San Francisco. These wireless earbud-style headphones are particularly interesting thanks to their ability to offer real-time language translation via Google Translate when paired with a Pixel 2 or Pixel 2 XL.
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
Update 10/22: We were curious to see if the transparency was available when you activate the Pixel 2's automatic dark theme by setting a dark wallpaper, and we're happy to report that it is!
Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales.
You know the drill. It's time to d-d-d-duel! This time you're a part of the Shadow Games in a way you've never been before, thanks to Micorsoft's HoloLens.
Mixed reality developer Arvizio has updated its MR Studio software suite to integrate processing of 3D light detection and ranging (LiDAR) point clouds.
Augmented reality headset maker DAQRI has collaborated with the US Navy to outfit the company's Smart Helmet device for use on battleships.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
All the Driverless news you need to know from the past 24 hours, bundled together in a tightly written package, about Uber, London delivery services, capital investments, and kangaroos.
France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.
Driverless transportation is definitely coming closer to the mainstream, but most companies developing the technology have said it will be another couple of years before we see autonomous vehicles being used as an alternative for typical transportation.
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.
Engineer Anthony Levandowski has officially been kicked off Uber's driverless program by a judge as the company's legal war with Waymo continues.
Today at Microsoft Build 2017 in Seattle, Washington, ScopeAR announced that their mixed reality smart instruction development platform, Worklink, will now work with the Microsoft HoloLens in addition to the mobile devices that are currently supported.
Intel launched their Advanced Vehicle Lab in Silicon Valley this week, and the tech giant is now on the hunt for potential partners.
Uber's chance at driverless domination may be ripped away as its legal battle with Waymo escalates. The company's self-driving program is now under threat of closure if the allegations of premeditated theft are proven
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
Those of us with modern smartphones know that 4G LTE networks have provided us with a phenomenal experience. One light years beyond what we had access to before. For some time, AT&T has been teasing its dive into the next iteration of network speeds, agonizingly doing so without any specific dates for when they would actually deliver. But today, AT&T confirmed what they call the "5G Evolution," and it's available now.
