Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
On Wednesday, June 6, the people at Magic Leap finally (FINALLY) decided to give the public a dedicated, slow, feature-by-feature walkthrough of the Magic Leap One: Creator Edition. How was it? About as good as it gets without actually getting to see what images look like through the device when wearing it.
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
If it had come out just a week earlier, around April 1, no one would have believed it. But it's true, Leap Motion has developed its own prototype augmented reality headset, and it looks pretty wild.
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
DxOMark, an independent camera reviewer, has become the go-to place where consumers and OEMs alike hope for good camera scores on major new smartphones. The Google Pixel 2 has topped the charts since Oct. 2017, when the score no doubt helped pull the phone out from its troubled launch, but it has just been dethroned by the Samsung Galaxy S9+, which received the highest DxOMark score yet.
The war on dehydration is a commercially burgeoning marketplace. An increasingly sophisticated consumer population hoping to conquer everything from 26-mile marathons to vodka shots is deconstructing every functional remedy in the fight to quell the effects of severe dehydration.
Samsung and Apple are the two titans of the mobile phone industry. After Apple deployed the iPhone X in November, Samsung had three months to brood until Mobile World Congress, where they unveiled the Galaxy S9. Now that both phones are out, it's time to put them head-to-head.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.
The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping tribe, a new augmented reality-powered book has arrived to serve their science fiction needs until the next film is released.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea.
Any sufficiently cool new technology will be immediately repurposed to do something even cooler. Such is the case with Apple's iPhone X and its Animoji feature, which has led to something completely unanticipated: Animoji karaoke.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
In 2013, Offensive Security released Kali Linux, a rebuild of BackTrack Linux derived from Debian. Since then, Kali has gone on to become somewhat of a standard for penetration testing. It comes preconfigured with a collection of tools accessible by a menu system, tied together with the Gnome desktop environment. However, Kali Linux isn't the only penetration-testing distribution available.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
Here are a couple of quick bits, and also a little bit of a teaser. If you know of my old YouTube channel and are a developer, you may be aware of the "Scale and Rotation System" tutorial series I did. I then started working for Next Reality and never finished it.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
How would you feel if the stethoscope used by your doctor to listen to your heart and lungs was teeming with potentially unfriendly bacteria?
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
After watching Samsung's exploding phone fiasco this past year, I took comfort knowing that the likelihood my iPhone would suddenly combust was slim. However, after hearing about a recent incident in Wisconsin, iPhone owners may have reason to worry.
I have spent a good portion of this year traveling between cities and various emergent technology conferences and events. Most of these events have been really good, but in terms of augmented and mixed reality, the Augmented World Expo, in its eighth year running, definitely stood above the rest.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
