News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
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News: Magic Leap Drops Video Teaser for Game of Thrones Experience
There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.
News: Budget Airline easyJet Packs Augmented Reality Luggage Checking Feature into Its Mobile App
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
News: Bluetooth 5.1 Adds Precision Location, Offers Beacons for Indoor Navigation & More Augmented Reality Experiences
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
News: Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
News: Niantic Demos Real World Platform & Spatial Audio Features for Pokémon GO & Ingress at Tokyo Conference
In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.
News: AR Cloud Startup 6D.Ai Video Gives a Peek at Next-Level Mobile AR from Devs Using Company's SDK
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.
News: Wingnut AR's Pest Control Is Unreleased, Mostly Unseen, but Undeniably One of Magic Leap One's Best Titles
Despite the relatively small size of Magic Leap's first annual L.E.A.P. conference, there was a lot to see and experience. Apparently missed by many was one of the best experiences I had at the event: Wingnut AR's unreleased Pest Control game.
News: Warner Bros. Conjures 'The Nun' Snapchat AR Lens to Scare Up Ticket Sales
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
News: Magic Leap Lifts Curtain on Augmented Reality Experiences for Magic Leap One
In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what "leapers" can expect to experience via Lumin OS when their devices arrive between now and the end of the year.
News: Unreal Engine Update Brings Support for Latest Augmented Reality Toolkits from Magic Leap, Apple, & Google
On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access.
News: Snapchat's Lens Explorer Guides You Through a Land of Augmented Reality Creations
Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations.
News: Zappar's ZapWorks Promises to Give Anyone the Power to Create Complex AR Experiences Without Coding Experience
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
News: Target Taps YouCam for Augmented Reality Cosmetics Web App
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
News: U2 Takes Fans Behind the Scenes of Its New Augmented Reality Tour
Last month, we told you about U2's new augmented reality-powered music tour. But if you don't have the means to travel to the show, the group recently revealed an inside look at what it will be like and what inspired the band to dive into immersive technology.
News: Star Wars Holochess Comes to ARKit-Friendly iPhones & iPads
Part of the Star Wars: Jedi Challenges experience that was once exclusive to users of Lenovo's Mirage AR headset is now available to anyone with an ARKit-compatible iOS device.
News: Verizon's Envrmnt Team Opens Early Access to AR Design Easy App Creation Tool
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.
News: Theaters Turn to Mobile AR Gaming to Reclaim Pre-Show Movie Experience
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
News: Here's What Magic Leap's Screens Feature Might Look Like
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
News: See & Feel a Supercar in Augmented Reality with Ultrahaptics on the Meta 2
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
News: The Macallan Showcases Art of Making Scotch Through HoloLens Gallery & ARKit App
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
News: You're About to See More AR Ads in Your Mobile Browser, Thanks to Vertebrae
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Market Reality: Business Position Themselves in Augmented Reality Market with Hires and Joint Ventures
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
News: Galaxy S8s Are Experiencing Screen Burn-in & It's Not Just the Home Button
Last week, the internet was ablaze with talk about the Galaxy S8's home button, because it subtly changes positions without the phone alerting you. This feature was included to stop burn-in issues with the screen, and the general consensus from tech sites was the screens would not experience any burn-in at all.
News: Sony's Smurfs Movie to Provide Mixed Reality Experience for Kids on the HoloLens
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
News: Experience Holograms in Your Pocket with 4DViews' New AR & VR Mobile App
4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.
News: Merge VR's Holo Cube—An Augmented Reality Toy That Transforms into Interactive Holograms
Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more akin to the Lament Configuration seen in the Hellraiser film series. When used in concert with the smartphone and goggles, the toy cube, called Holo Cube, becomes one of many AR experiences.
News: Fly with Superman Thanks to This Integrative Roller Coaster Experience
Six Flags is teaming up with Samsung to make riding a roller coaster a little more thrilling, and quite possibly a little more nauseating as well.
How To: Fix LAN latency and lag problems in Battlefield 3 on PC
If you're having trouble staying connected to Battlefield 3 on LAN, or if you're experiencing time outs or disconnects, take a look at this fix. You will need to follow several steps, including accessing the "services.msc" file and stoping the UPnP Device Host.
How To: Install the Developer Preview of Windows 8 on any computer
The Windows 8 Developer Preview is available for download and can give you an early look at what Windows 8 will look like, including the new Metro UI that will replace the normal desktop experience for many computers and tablets. Here's a guide on how to install it on various kinds of computers.
How To: Fix the click of death on a hard drive
If you have owned a lot of hard drives, you probably have experienced the clicking of death that indicates that your hard drive is having serious problems. This video will explain why the click of death happens and show you some processes you can try to fix the problem yourself.
How To: Choose the right perks in Call of Duty Black Ops multiplayer
The customizable perks in Call of Duty Black Ops multiplayer make the whole experience much bigger and more dynamic, and choosing the right one for a given map or game type can be the difference between pwnage and utter shame. This video discusses a number of the perks and the situations in which you should use them.
How To: Use Gmail in new, powerful, effective new ways with settings
Gmail is the incredibly popular, powerful, and free email program that Google offers, and stock, it works really well. It has all kinds of setting that you can change to make it work better though. This video features veteran Google video maker Matt Cutts walking you through his Gmail settings, explaining ways in which he has optimized it to work for him in order to give you ideas for improving your own Gmail experience.
How To: Do a simple, quick light painting with flashlights
Light painting (or light writing) is a relatively new art form combining flashlights and long camera exposures to create amazing still images with designs literally drawn on them in light. This video features an experienced light painter teaching you the basics of the at in only 2 minutes! He covers what you will need, how to use it, and demonstrates the painting of a simple happy face. Now get out there and try it yourself!
How To: Use the web browser on Android cell phones (2.0)
The browser on your Android-powered cell phone offers numerous features that enhance your overall web experience. Some of the great features include double-tapping to zoom in, searching for text on webpages, sharing websites with friends, and copying and pasting. There's a lot more, so watch this video tip from Google to see how to fully enjoy your web browser.
How To: Create a random frame using Flash and Actionscript 3
Flash and Actionscript can be used together to create damn near any sort of animation or website feature that you could want. This video will teach you how to do just one thing: generate a random frame using Flash CS4 and Actionscript 3. This is handy if you want to create a button that will link to several different objects randomly. Fun if you want to add the zest of unpredictability to your user's website experience.
How To: 3D model a tire tread using Maya
Tire treads may not seem like a terribly important thing to model properly, but they are intricate and learning how to do it is a valuable experience. This video will walk you through creating a 3D model of a tire tread using Maya, specifically brutalizing a bend deformer.
How To: Make Jamaican style jerk chicken on the grill
From Summer Kitchen, an excellent lesson on how to prepare a delicious Jamaican style jerk chicken on a grill. Experience the tangy taste of this classic dish with help from this free lesson & recipe perfect for your picnic basket or backyard BBQ table.
How To: Get rid of three common garden bugs
Gardening can be relaxing in the summertime. The sun is shining, the flowers smell delicious and it can be great exercise..it would be absolutely perfect if it weren't for all those pesky bugs.