The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema.
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
We've got almost a full year until the next installment of Ghostbusters arrives, but in the meantime, it turns out that Sony is about to launch an augmented reality experience that will let fans use immersive computing to combat the franchise's whimsical apparitions.
Unless you've been hiding under a (moon) rock for the past month, you already know that Saturday, July 20 is the 50th anniversary of NASA's Apollo 11 lunar landing.
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.
It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats.
Xbox recently announced how they plan to integrate Twitter into Xbox One, making it an easier, more engaging experience.
Figure 8 method of casting on creates a seamless cast on. Watch this knitting how to video to learn how easy it is to cast on stitches in knitting using the figure 8 method. Once you have mastered this style of casting on you can move on to your favorite knitting project.
Your cultural experiences growing up shape the kinds of food that you like, and nowhere is this more evident than in the case of Vegemite.
This is one of the best hacks for Happy Island, so make sure to try it out before it's patched! With Cheat Engine, it's easy to do this coin and experience hack.
If you're curious about how powerful your PC is, the Windows Experience Index can give you a snapshot of its capabilities and help you decide if it's good enough for you. This video will help you understand the basics of what the Windows Experience Index can do in Windows 7.
Jennifer Pompa suggests that the 20" easiXtend Elite is the extension to start with. It's an 8 piece extension made with human hair that's not been too processed and so looks very natural. Jennifer is wearing a Kim Kardashian look with flowing curls. The extensions can be purchased as Extensions. Blow dryer, flat iron or curling can be done to these extensions because it's real hair. The extensions come in many colors but also can be dyed to match your hair. To remove them, Jennifer unclips t...
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally.
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.
One of the coolest things about Android is the massive development community behind it. These developers keep on cooking up new things even after official support has stopped for an older device. It breathes new life into somewhat forgotten devices, which is always great news. With Android 10 out, it's time to see what phones will get the custom ROM treatment.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
