As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion.
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.
Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore.
As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices.
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
A 2D film can show you something, but a 3D film in virtual reality can make you feel it. If done right, you'll feel immersed in a new world that surrounds you. If done wrong, you'll get nauseous and uncomfortable. SilVR Thread, a 360-degree VR video company, figured out a few important ways to get the feeling right.
The hatred is almost universal—by now, even late night TV hosts are bashing Apple's move to ditch the headphone jack in the iPhone 7. It's not like the disdain is baseless, either, because there are plenty of problems that come along with removing the iPhone's only analog sound output.
Virtual reality, along with its siblings, has the opportunity to profoundly change the way we interact with all things digital. As a visual medium, we often don't think about the impact on audio, but it plays a significant role nevertheless. When it comes to music—and music videos—the possibilities are enormous.
The CEC, Canada Experience Class, is a new program to help a person who has held residency in Canada gain permanent residency status. The program realizes that, by going to school or living in Canada while working, many people have the skills necessary to make the transition to live in Canada permanently. To qualify for CEC, you must be a temporary worker living in Canada for at least two years with two years of skilled working experience. A second way you can qualify is by being a foreign gr...
The biggest triumph and novelty about James Cameron's "Avatar" was that though we were watching seven foot-tall blue people jumping around big, glowing trees, we became so immersed in the experience that we forgot they weren't human. Bring the "Avatar" experience literally to life this Halloween by dressing up as the beautiful Neytiri.
In this video tutorial, viewers learn how to test their system performance. Begin by clicking on the Start menu and select Control Panel. Then click on System and Security, and select "Check the Windows Experience Index" under System. Now click on "Rate this computer". The system will then begin to run some tests. This will take about 1-2 minutes. The Windows Experience Index assesses key system components on a scale of 1.0 to 7.9. This video will benefit those viewers who use a Windows 7 com...
Hack mybrute with this mybrute cheat. MyBrute hacks, cheats, tricks. Watch this video tutorial to learn how to use MyBrute and improve your brute (07/05/09).
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Watch to learn how to get infinite EXP with proxies in MyBrute (04/23/09). It shows how to get exp from pupils you make by passing the current two checks (Flash SOL files and IP check).
If you're having trouble staying connected to Battlefield 3 on LAN, or if you're experiencing time outs or disconnects, take a look at this fix. You will need to follow several steps, including accessing the "services.msc" file and stoping the UPnP Device Host.
The Windows 8 Developer Preview is available for download and can give you an early look at what Windows 8 will look like, including the new Metro UI that will replace the normal desktop experience for many computers and tablets. Here's a guide on how to install it on various kinds of computers.
If you have owned a lot of hard drives, you probably have experienced the clicking of death that indicates that your hard drive is having serious problems. This video will explain why the click of death happens and show you some processes you can try to fix the problem yourself.
The customizable perks in Call of Duty Black Ops multiplayer make the whole experience much bigger and more dynamic, and choosing the right one for a given map or game type can be the difference between pwnage and utter shame. This video discusses a number of the perks and the situations in which you should use them.
Gmail is the incredibly popular, powerful, and free email program that Google offers, and stock, it works really well. It has all kinds of setting that you can change to make it work better though. This video features veteran Google video maker Matt Cutts walking you through his Gmail settings, explaining ways in which he has optimized it to work for him in order to give you ideas for improving your own Gmail experience.
Light painting (or light writing) is a relatively new art form combining flashlights and long camera exposures to create amazing still images with designs literally drawn on them in light. This video features an experienced light painter teaching you the basics of the at in only 2 minutes! He covers what you will need, how to use it, and demonstrates the painting of a simple happy face. Now get out there and try it yourself!
The browser on your Android-powered cell phone offers numerous features that enhance your overall web experience. Some of the great features include double-tapping to zoom in, searching for text on webpages, sharing websites with friends, and copying and pasting. There's a lot more, so watch this video tip from Google to see how to fully enjoy your web browser.
Flash and Actionscript can be used together to create damn near any sort of animation or website feature that you could want. This video will teach you how to do just one thing: generate a random frame using Flash CS4 and Actionscript 3. This is handy if you want to create a button that will link to several different objects randomly. Fun if you want to add the zest of unpredictability to your user's website experience.
