News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property.
Haptic feedback is one of the iPhone's most underrated features. With Face ID, you'll feel a satisfying tap or two when buying something in the App Store or iTunes, unlocking protected notes, viewing saved passwords in Settings, and the list goes on. For the first time, Apple has added haptic feedback when unlocking your iPhone via Face ID, as well as a way to disable haptic feedback for Face ID entirely.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
Particular vulnerabilities and exploits come along and make headlines with their catchy names and impressive potential for damage. EternalBlue is one of those exploits. Originally tied to the NSA, this zero-day exploited a flaw in the SMB protocol, affecting many Windows machines and wreaking havoc everywhere. Here, we will use EternalBlue to exploit SMB via Metasploit.
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
Gathering information on an online target can be a time-consuming activity, especially if you only need specific pieces of information about a target with a lot of subdomains. We can use a web crawler designed for OSINT called Photon to do the heavy lifting, sifting through URLs on our behalf to retrieve information of value to a hacker.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
As one of the leading 3D engines for augmented reality development, a new release of Unity is a significant event that carries the potential to facilitate huge leaps forward in AR content creation.
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
The Google Phone app is one of the best dialers for Android today, especially with all of the unique and exciting features it brings to the table. Unfortunately, without owning a Pixel phone, you are unable to officially download the app, making a modified version your only option. However, this version of Google Phone is missing a few key features, such as spam protection and business search.
Nothing beats a human translator, but Google Translate and other software-based solutions have developed into decent alternatives for help with basic translations. Need an English word translated into German? No problem — but what if you need to have a conversation with someone who doesn't speak your language? Is Google Translate capable of doing that? The answer is not really.
In MyFitnessPal, you can search through a food database to add your meal into the app's diary and track your calories. Unfortunately, the sheer size of the database can make it hard to find exactly what you have just consumed, which is why MFP includes a barcode feature to make the process of adding food much smoother.
Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company has reportedly captured yet another round of funding.
While Unity is already the leading 3D engine for augmented reality content in terms of volume, the announcement of Project MARS, a new augmented reality authoring tool, at Unite Berlin in June promised to expand AR development to a whole new audience of designers and other non-coders this fall.
Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders.
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
Less than 20 days after the launch of Magic Leap One, Mapbox has jumped at the chance to provide its map services to Magic Leap developers through its Maps SDK for Unity.
Google Photos integrates with Google's ecosystem to bring you awesome features like the ability to identify landmarks, track down products you've photographed, and so much more. Now, if you need to translate foreign words in any of your pictures, the app has you covered as well.
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
The Super Bowl of bicycle racing, the Tour de France, added augmented reality to its TV broadcast this year.
Google's ARCore team is staying busy, as evidenced by yet another update of its augmented reality toolkit.
Each year, Apple seems to design its devices to be more difficult for owners to repair themselves. So when an iPhone breaks, a trip to the Genius Bar or an Apple Authorized Service Provider is most likely necessary. But if you have an iPhone X that needs a new battery, a leaked video just spilled the beans on how to replace the battery precisely as Apple would.
On Tuesday, Unity released the latest version of its 3D engine, which brings improvements to the Scriptable Render Pipeline that the company introduced earlier this year.
On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit.
New York-based startup CTRL-Labs has closed a $28 million Series A round of funding from Google parent Alphabet's GV and Amazon's Alexa Fund, among others, for its next-generation neural interface technology for AR/VR and robotics.
Incognito Mode is a privacy feature that was popularized by Google Chrome, and it recently made its way to GBoard. Now it's coming to the YouTube app to help make your video watching experience truly private.
If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News.
There are some nasty iOS bugs out there, many determined to crash the Messages app. For example, in February 2018, we saw a Telugu character render the iPhone messaging app totally useless. While that bug has been fixed, the nightmare continues in a new bug, aptly dubbed the "Black Dot."
In the latest installment in its burgeoning augmented reality journalism practice, The New York Times is bringing its readers closer to Mars and NASA's latest spacecraft set to travel to the red planet.
Apple has taken great strides to ensure that iPhone users are having an Apple Maps experience on par or even better than Google Maps can provide. One of the factors powering this is extensions, which adds functionality to certain apps by giving them permission to interact. Among all the possibilities, one extension will let you reserve dinner tables right from inside Apple Maps.
Deleted bank statements and private photos are still within an attacker's grasp, so don't think that emptying your recycling bin is enough to keep your files from coming back to life. It's possible for a hacker to recover compromising files and images from a backdoored computer completely without the victim's knowledge.
A core concept that has resonated through societies of the world over the course the last few hundred years is "knowledge is power." And understanding that concept gives us the drive to push further forward and learn as much as we can on a subject. At the moment, that subject for us at Next Reality is the recently released information about Magic Leap's upcoming Magic Leap One: Creator Edition.
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.