News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
NASA is going going to Saturn's moon Titan, and the space organization is using augmented reality help them do it.
While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device.
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
Samsung's popular Good Lock app has been updated to work on One UI and now lets you take full advantage of its awesome add-ons to customize your S10 in a few simple taps. One add-on in particular lets you get rid of mostly redundant indicators like the NFC "N" for a cleaner status bar.
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans.
Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase.
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app.
Streaming movies and TV shows on phones is more popular today than ever, but what about when you're on a plane, have a limited data plan, or will be in a no-service area? You'll want to download your movies and TV shows instead. While Netflix is excellent, you can't rent or download most of the latest movies and TV series. What you need is an app that lets you do just that.
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now.
Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps.
Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads designed to help golfers determine shot distances during course play.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.
Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth.
Over the past few days, we've learned a lot about Samsung's upcoming Galaxy S9 and S9+ smartphones. In addition to a full list of hardware specs, we have complete renders direct from renowned leaker Evan Blass. Of course, Samsung always has a few surprises up their sleeve, and today, we have some new information about the facial unlock method arriving on the S8.
Apple released the third developer beta for iOS 11.2.5 on Wednesday, Jan. 3, and public beta testers got in on the action the following day. The update comes two full weeks after the release of the second beta, marking an extended update period of Apple. The second beta mostly brought under the hood improvements to 11.2.5.
In the midst of outlining plans to release Pokémon Go in China and debut its new Harry Potter game during the back half of 2018, Niantic CEO John Hanke turned to the dark arts by taking a swipe at the company's AR gaming competition.
Bitcoin's wild price fluctuations — and by extension, Bitcoin Cash, Litecoin, and Ethereum — can be terrifying if you're new to trading cryptocurrency. Seasoned traders, however, see these price movements as opportunities to maximize their holdings and profits. With Coinbase, you can trade cryptocurrencies more efficiently.
The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.
The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
If you're planning on picking up a new iPhone X, 8, or 8 Plus, or maybe a Samsung Galaxy S8, S8+, or Note 8, you'll want to consider a wireless charger. While you might feel a bit fancy charging your smartphone without a cable, that pomp might come at a price. Thankfully, Black Friday is almost upon us, and we know all about the best deals.
With the holidays fast approaching, our smartphones are more important than ever — keeping in constant contact with family, organizing trips and gatherings, and online shopping is only a taste of what we put our smartphones through. All of that means a big strain on your smartphone's battery. That's why portable chargers are so necessary, and what better time to pick one up than on Black Friday.
When playing word association with Star Trek, the first thing to come to mind with regards to augmented reality is likely Holodeck, not The Game, an obscure episode from season five of Star Trek: The Next Generation.
The iPhone X is sure to be a hot seller this holiday season. You probably know someone with the $1,000 iPhone on their wishlist, and with a price tag that high, Black Friday is probably the best chance of them getting one. But there's only one store we've found so far that's even offering a real holiday deal for the iPhone X.
Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.
Niantic pioneered location-based augmented reality gaming with Ingress and popularized it with Pokémon Go, but others have attempted to replicate the model without reaching the level of success that Niantic has garnered.
Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today.
For those of us on the fast ring of the Windows Insider Program — Microsoft's continual beta program for the Windows operating system — the constant updates can be a bit of a pain. But there is a trade-off. We get to try the new features long before they come out to the public. So if you like to see the new shinies before everyone else, and don't mind the sometimes two or three major updates in a week, then this is definitely the option for you.
At Vision Summit 2017, UK-based Rewind, one of the recent additions to the Microsoft HoloLens Agency Readiness Partner Program, showed off a HoloLens application called "Flight Deck" that genuinely blew me away. The idea of watching a live-action sports experience on a coffee table has been explored and mocked up, but Rewind not only has done it, they will be releasing it later this year.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
Google Assistant has introduced tappable shortcuts on the Google app for Android, iOS, and Google.com this week.
China just confirmed a sixth avian flu outbreak since October. On Tuesday, the Ministry of Agriculture stated that there had been another instance of bird flu in the Hubei province, of the H5N6 influenza virus. The outbreak occurred in the city of Daye, which is home to some 900,000 people, but hasn't been linked to human infections yet.
In 4.74 seconds, I can barely bend over to tie my shoes, and somehow this guy managed to crush the human world record for solving the Rubik's Cube in that time exactly.