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Market Reality: Snapchat Does E-Commerce, Renault Drives into Star Wars AR & Christie's Taps Wealthy Art Buyers via AR

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.

Instagram 101: How to Add Guests to Live Video Streams

Going live on Instagram is a fun way to interact with your followers. It lets you forgo the usual meticulous editing and framing in exchange for giving your friends and fans a glimpse into your real, unfiltered life. Now, your followers don't need to be separate from that experience, with a new update that will let you invite viewers to join in on your live videos.

News: HoloLens Assists in Live Surgery

Numerous examples exist of doctors and surgeons using HoloLens to plan surgeries. The device has even been used to view reference images during a procedure and stream it to a remote audience. Until recently, it has not been used to augment the surgeon's view of the patient during a live surgery.

News: Layar AR Creators Want Their Company Back, Believing Blippar Is Ruining It

With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.