As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
At IFA in Berlin today, Sony introduced the latest models of the Xperia line, with new features in tow that should appeal to creators of augmented and virtual reality content.
Niantic pioneered location-based augmented reality gaming with Ingress and popularized it with Pokémon Go, but others have attempted to replicate the model without reaching the level of success that Niantic has garnered.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
A Jedi does not seek adventure or excitement, but Star Wars fans can seek Jedi with the Find the Force augmented reality scavenger hunt promoting the launch of merchandise for Star Wars: The Last Jedi.
Road trips almost always include unforeseen pit stops, which can take you way off track from your destination and end up causing massive delays. But if you rely on Waze for navigation, however, this issue is totally covered.
Drones are a fairly new craze to hit the nation. While they are accessible to the general population, good drones still typically cost a ton of money and despite all the fun they are, it's sometimes not worth it to actually buy one. If you're one of those people who would love to play around with drones — but don't want to have to buy one — Arcane Reality is developing the app for you thanks to Apple's ARKit.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
Lyft officially laid its stake in the ground to develop driverless fleets following its Friday announcement, but how fast it is catching up to ride-hailing competitor Uber's driverless initiative remains to be seen.
As a side scrolling game, performing various jumps in Super Mario Run on your iPhone or Android is as vital as eggs in a breakfast buffet.
The Chinese government's tight restrictions on gathering data by foreign firms for 3D mapping, the lifeblood of machine-taught driverless systems, could at least slow down access to the market by Waymo, Tesla, General Motors (GM), Ford, and other players hoping to make inroads there.
Comic-Con International: San Diego, better known to you and I as "San Diego Comic-Con", is coming very soon; and if you're like me and live far, far away from San Diego (sigh), Twitter is now offering a helpful alternative to keep you in the loop at this year's event.
There was big news today from Google, Apple, Volvo, and Nvidia regarding their self-driving efforts.
M — Facebook's AI-powered assistant unveiled to the public in April — is now better than ever. The latest update to M now allows it to provide three more suggestions: a function to save content to view later, birthday wishes, and call initiation.
Volunteer project Standard Ebooks strives to enhance some of the work available from Project Gutenberg and other public domain text sources, making them easier on the eyes.
With the massive popularity of online clothing brands like Missguided and Fashion Nova, it seems that shopping in-store is a thing of the past. I admit that I love browsing from the comfort of my own bed, but there's something to be said for actually going to a store, speaking to people with similar tastes and penchants for shopping. Fortunately, with Frenzy — Shopify's new app for iOS — you get all of the convenience of online shopping, plus the opportunity to interact with other users in pe...
Ok, I have to admit, I drop my phone around 2–4 times a week. I'm horrible at protecting it and I've gone through my fair share of cracked phones. Most of the time, once the phone is cracked it's just easier to get an entirely new phone, rather than have to fight your phone provider for a fix.
Apple CEO Tim Cook's June 5 announcement that the company is developing autonomous software should have some companies rattled. At least, Morgan Stanley thinks Tesla should be.
This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its feature set with an app update.
The Instagram Explore page is one of the most useful tools available to users. It's also one of the easiest ways to discover new content and, if you use it right, to increase your own follower count.
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
According to a source at TechCrunch, a new version of Snap's 'Spectacles' could include augmented reality.
The $25 million development alliance Jaguar Land Rover's mobility unit InMotion has formed with US-based ride-share firm Lyft reflects how the British luxury carmaker is leaning towards a fleet service business model for its driverless offerings.
Okay, I have a confession to make. I'm not a real New Yorker. I'm from the land of southern hospitality and steaks bigger than your newborn: Texas. I don't know how to hail a taxi yet, and I still smile at strangers on the street. I'm slowly learning how to fit in, but one thing I still haven't mastered is the New York City subway system. Every day, I struggle to determine where to find my train and how to stand on it without falling over. Fortunately, Google Maps appears to be making some of...
You were the chosen one, Snapchat! The new download numbers for the social media app show just how hard it will be to bring them back to the light after the rise of the Instagram empire.
Niantic announced today that all gyms in Pokémon GO will be closed while the company prepares to celebrate two major anniversaries for the game. There will be updates, in-game celebration, and the first ever real-world Pokémon Go event.
Delphi Automotive PLC has announced it is partnering with Transdev Group to develop on-demand driverless transportation systems, a deal that shows promise for autonomous development on a global scale.
You may not have woken up like this, but you're still #flawless thanks to Microsoft's new Face Swap app for Android.
Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices.
From Farmville to selling a company to Google, Amitt Mahajan has been through the startup ringer. Now, as managing partner with Presence Capital, he's funding the future of augmented and mixed reality.
Oh, Uber. It's not often to hear your name in the news and have it mean something good. You're being sued, you're crashing, your driverless program is falling behind. But I have to hand it to you; when the world is crumbling around you, you continue to fight against it. You've even made it to Canada.
Snapchat is attempting to take over the world via augmented reality technology. Well, it's more of a virtual makeover than a takeover, but still ...
Intel launched their Advanced Vehicle Lab in Silicon Valley this week, and the tech giant is now on the hunt for potential partners.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
Apple staff will be put through their paces now that the company's "Automated System" for driverless cars is in motion.
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA).
Microsoft's augmented reality headset, the HoloLens, is getting a taste of the classroom with Lifeliqe's new mixed reality apps for kids.
Autonomous vehicles, aka self-driving cars, are not yet available to the public (at least not ones SAE Level 3 and higher). However, this doesn't make the jobs any less in demand. In fact, if you meet the right qualifications, you could make a lot of money in this industry.
360world, a Hungary-based tech company involved in motion control and augmented reality, released information today about their latest products, the CLAIRITY HoloTower and CLAIRITY SmartBinocular. These tools are designed to bring augmented reality into the hands of air traffic controllers, via Windows Mixed Reality, to greatly improve their workflow over tools already in use.
