Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
With each year that we anxiously await Apple's next big version of iOS, there comes the sad reality that the eldest iPhones will not continue to receive support. That's not the case with iOS 12, however, as the software is compatible with all iPhones currently running iOS 11, going back as far as the iPhone 5S.
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
Last week, we told you about Microsoft's Alex Kipman and his nomination for the annual European Inventor Award, presented by the European Patent Office (EPO). And while that's big news in and of itself, it turns out we overlooked a very important detail buried in the EPO's video presentation. What was it? Only one of the most sought-after data points related to the HoloLens since its launch: how many have been sold.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
With numerous insider reports, patent awards, acquisitions, and hires over the past few years, augmented reality smartglasses from Apple appear to be an inevitability.
Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia's Public Investment Fund (PIF), the investment has been confirmed by the company's CEO Rony Abovitz.
Prior to Apple's earnings report on Thursday, the storm clouds were gathering as Wall Street prepared for bad news in the wake of reports of slower iPhone sales. But it turns out that those fears were mostly unwarranted. Apple managed to increase iPhone revenue during the December quarter, despite selling slightly fewer phones.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition.
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
Argo AI is coming late to the party, but has begun testing a fleet of driverless cars in hopes of developing robo-taxi services to eventually compete against those that Waymo, Uber, Cruise Automation, and others plan to offer.
A camera app demo that uses Apple's ARKit has been blowing up on Twitter recently and it very well might be the future of how we take pictures with our iOS devices.
One of the best features in Super Mario Run is a multiplayer race that lets you test your skills against other players. Toad Rally, as it's called, pits you against other players in a battle for Toads. The more Toads you collect, the easier it is to build your kingdom and collect more rewards on your Android or iPhone.
Hyundai Motor Company says it will launch its driverless tech ahead of schedule, but the Korean carmaker will remain behind mainstream rivals, including General Motors (GM), Nissan, and Honda.
One of my favorite things about Instagram, and the reason why it's still my go-to app, is the fact that it's not like Facebook or YouTube. After our last presidential election, well, I think we've all been scarred from going anywhere near Facebook. And YouTube, I'm not sure why comments on that platform are some of the worst, but they are.
At Facebook's first Communities Summit, admins from top Facebook groups assembled to discuss tools to better manage and optimize their members. Here, Facebook CEO Mark Zuckerberg announced that these changes fuel the company's shifting focus from connecting the world to uniting it.
In a recently released video, it was revealed that Formula-E's partner Roborace has developed a driverless race car that can complete laps at full racing speed.
Aspiring engineers, your challenge, should you choose to accept it, has been issued by Jaguar Land Rover.
Apple introduced iMessage effects in iOS 10, which offer creative ways to send messages to other iPhone users. These effects can either be applied to the screen, like seeing an explosion of confetti falling down the display, or to the message bubble itself. iOS 11 brings two new screen effects to iMessage, named "Echo" and "Spotlight," and they look like they'll be a fun addition to the current lineup.
With autonomous technology being developed so quickly, auto companies have begun working on the next step in driverless development, passenger safety. German automotive supplier ZF has begun giving this some thought and has come up with a new kind of airbag, one that could define safety features in autonomous vehicles.
It wasn't too long ago that Uber threatened to fire star engineer Anthony Levandowski. Eleven days to be exact. If Levandowski didn't turn over the documentation he allegedly stole from Google's autonomous car division, Uber informed Levandowski that they would take "adverse employment action." Today, The New York Times reported the ride-sharing firm has delivered on that threat. In a memo sent to employees Tuesday morning, Uber announced Lewandowski's official departure from the company "eff...
Sherif Marakby has returned to Ford as the VP of AVs & Electrification after a brief stint with Uber. Marakby's VP title will be effective June 12.
The rumors surrounding the next iPhone and Apple's ambitions toward augmented reality have been going on for months, and a fresh development brings back the idea of Apple's Smart Connector bringing the two together. The Verifier, an Israeli news site, claims the next suite of iPhones (iPhone 8, iPhone 7s, and 7s Plus) will all sport Smart Connectors for both AR and wireless charging.
The force is strong with this project. Colin Furze is a British YouTuber who is a self-proclaimed "garage inventor and video maker." In a recent collaboration with eBay, Furze created the "ultimate Star Wars project," an 18-feet-tall playhouse version of the AT-ACT from Rogue One: A Star Wars Story.
The best way to spread Christmas cheer is singing loud for all to hear, right? Wrong.
In December of last year, Australian Feliks Zemdegs broke the human world record for solving a Rubik's Cube with a time of 4.737 seconds. Well, this robot did it way, way faster by solving one in under 1 second. Don't tell me a robot takeover isn't real possibility.
We've seen plenty of good, bad, and weird things that have come out of the worldwide augmented reality game Pokémon GO, including murder and location-based bans, but nothing on a large scale. That was, of course, until Iran decided to ban the game country-wide.
Walking, talking, life-size holograms aren't just for staging Hatsune Miku concerts and reviving Tupac, Michael Jackson, and other fallen stars.
Computer cables tangle and get in the way, but Mobile Accessory Project hopes to solve that with CONNEX, a flat cable shaped like a credit card which expands up to 1.5 feet.
We've been on a constant hunt for the best way to make almond milk at home, and we think this trick might just be the most genius yet.
There may be worse feelings than sitting around waiting for food delivery, but I don't want to know what those are. Especially when your local delivery guy misses your address for the eighth time. But soon, Domino's Pizza will take that stupid human error right out of the equation in the form of a robot that's only 3 feet high.
If we go by the timeline set forth in Back to the Future Part II, Nike's new HyperAdapt 1.0 with adaptable lacing is at least a year late. But HyperAdapt will do more than just automatically tighten your laces—sensors in the sole of the shoe will provide a "tailored-to-the-moment" custom fit to maximize comfort and function while you jog, play sports, or navigate through hordes of aloof morons clogging the lanes at your local Trader Joe's.
Since it was released last fall, Super Mario Maker has offered us a glimpse into the minds of some of the most evil people on the planet. The game, for Nintendo Wii U, lets players create their own Super Mario levels using a deep list of objects, enemies, and green pipes, which can then be uploaded for anyone to play.
Google announced today that it's offering rewards to Android Pay users, and taking advantage of these deals could land you a free 2nd Generation Chromecast, among other prizes. The Tap 10 promotion is pretty self-explanatory: Tap to use Android Pay 10 times before February 29, 2016, and Google will give you a code to redeem a free Chromecast, free music, or both. You'll also be rewarded for Taps 1 through 9 as well. You'll receive a code for one music track from the Google Play Store for ever...
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