Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
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News: Former Meta Exec Launches DreamGlass AR Headset, Shipping at End of June for $399
Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit.
Market Reality: Apple Assembles AR Team, Google & Amazon Invest in New UI, & Qualcomm Powers Next Vuzix & Meta Devices
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
News: Epson's Moverio Smartglasses Line Gets Major Upgrades with New SDK and Web-Based Publishing
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
News: $150 Never Got You So Much — Alcatel Announces the 3V for the US
To quote MKBHD, cheap phones are getting good. Each year we are seeing manufacturers start to offer more for much less. This not only translates to cheaper flagship phones, but better budget phones. The latest example of this is the Alcatel 3V, which is redefining what you can get at $150.
News: DigiLens Gets $25M Boost from Continental for Automotive Augmented Reality
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
News: Create & Explore Floating Orbs of Sound in AR with Fields App
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
Apple AR: Apple's First Augmented Reality Wearable May Include MicroLED Panels from Taiwan, Report Says
With numerous insider reports, patent awards, acquisitions, and hires over the past few years, augmented reality smartglasses from Apple appear to be an inevitability.
News: AR Cloud Company 6D.Ai Seeks Developers for Closed Beta of SDK
Augmented reality startup 6D.ai is now accepting applicants for the closed beta of its 6D SDK. While operating in the background on a smartphone, the computer vision platform captures a dense 3D mesh in real time using just the device's camera (such a feat typically requires a depth sensor).
News: Magic Leap Confirms Massive New $461 Million Investment from Saudi Investors & Others
Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia's Public Investment Fund (PIF), the investment has been confirmed by the company's CEO Rony Abovitz.
News: Apple May Be Holding Back Crucial Key to ARKit's Gaming Success Until 2019, Report Says
Now that we finally have vertical plane recognition in ARKit (at least on a developer level until the spring iOS 11.3 release), the real promise of mobile augmented reality is beginning to come into focus on iOS. But a new report indicates that a major near future advancement of ARKit that could change everything has been put on hold by Apple.
News: Vuzix & CyberTimez Give Gift of Sight to High School Student via AR Smartglasses
Augmented reality hardware maker Vuzix came to the rescue of a vision-impaired student in Pennsylvania today by delivering a pair of Vuzix M300 Smart Glasses to enhance her eyesight.
News: Swarovski & Other Retailers Try Using Augmented Reality to Lure Holiday Shoppers to Stores
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
News: Amazon Launches Sumerian, Drag-and-Drop Tool for Quickly Creating & Deploying AR/VR Content
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
News: OnePlus 5T Comes with Bezel-Less Display, Face Unlock, Upgraded Camera & More
OnePlus surprised the mobile industry last year when it revealed the OnePlus 3T in November, an improved version of the OnePlus 3 that came out just months earlier in June. While many thought this was a fluke, history has repeated itself with the arrival of the OnePlus 5T.
News: Your Banking App Could Soon Help You Locate the Nearest ATM in AR
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
News: Google Continues AR Duel Versus Apple with AR Stickers for Pixel 2
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
News: This Creepy Holographic AI Concierge Could Be Following You Around Hotels Soon
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
Apple vs. LG: How Does the iPhone X Compare to the LG V30?
The highly anticipated iPhone X is finally up for preorder, and it's been almost as exciting as we expected. With the dual cameras, bezel-less display, and high-tech facial recognition, there's almost nothing on the iPhone X that won't be liked. But around the same time as the iPhone X's announcement, another phone was revealed, and almost everyone seems to have forgotten about it. We didn't.
How To: Set Up Face ID on Your iPhone for Enhanced Security
The cutting-edge iPhone X, XS, XS Max, and XR have one-upped their Android competitors when it comes to facial recognition. Apple packed these flagships with an array of front-facing sensors to complement its selfie camera, which allows the new device to more accurately analyze faces, which you need for Face ID, Touch ID's replacement.
Apple vs. Samsung: How Does the iPhone X Stack Up Against the Galaxy Note 8?
Now that the cutting-edge iPhone X is up for preorder, everyone is excited to see how the new device will compare to offerings from Apple's competitors. Namely the Galaxy Note 8, which is a beast of a phone in its own right.
Apple AR: Apple's ARKit Launch Partners Include MLB, Directive Games & More
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
How To: Watch Apple's iPhone 8 Event on Apple TV, iPhone, Android, Mac, or PC
The iPhone 8 is just about here. If you're anything like me, you can hardly contain your excitement. Apple has been keeping its 10th-anniversary device — whether you call it the iPhone X, iPhone Edition, or iPhone 8 — as secret as possible, but this past year we've seen a waterfall of leaks. Now that all of the rumors are out of the way, we're finally going to see what's actually in store for Apple's newest iPhone.
Dev Report: Google's ARCore Bests Apple's ARKit with Tracking for Walls, Ceilings, Even Ramps
This morning Google announced ARCore, an SDK for Android devices that will allow augmented reality developers to add new functionality to Android 7.0 and up, all without any special hardware other than the camera of a phone.
Brief Reality: Halliburton, New York Jets, CyberLink Join the Augmented Reality Movement
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
News: Argo AI's First Driverless Car Is Spied in Pittsburgh
Argo AI is coming late to the party, but has begun testing a fleet of driverless cars in hopes of developing robo-taxi services to eventually compete against those that Waymo, Uber, Cruise Automation, and others plan to offer.
Apple AR: Demo Teases a Camera App That Expands the Possibilities of Future Effects
A camera app demo that uses Apple's ARKit has been blowing up on Twitter recently and it very well might be the future of how we take pictures with our iOS devices.
Today's Top News: Hyundai Rushes to Offer Level 2, but After GM Launch
Hyundai Motor Company says it will launch its driverless tech ahead of schedule, but the Korean carmaker will remain behind mainstream rivals, including General Motors (GM), Nissan, and Honda.
News: Holographic Smartphone Is Coming, but We're Not Sure You Should Get It
So it's 2017 and there are no flying cars and teleportation devices around, but there might be holographic smartphones sometime soon. As cool as that sounds, should we trust a holographic smartphone from a company that has never made smartphones before?
News: Self-Driving Race Car Successfully Completes Full-Speed Lap
In a recently released video, it was revealed that Formula-E's partner Roborace has developed a driverless race car that can complete laps at full racing speed.
News: Ready or Not, Augmented Reality Is Coming to Fantasy Sports & Dating Apps
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
News: PayPal & Venmo Are Finally Offering Instant Pay Transfers, Within Minutes
For $0.25 per transaction, PayPal will soon be allowing you to transfer money through their app that will get delivered within seconds rather than days.
News: iOS 11 Gets New Echo & Spotlight Screen Effects for iMessages
Apple introduced iMessage effects in iOS 10, which offer creative ways to send messages to other iPhone users. These effects can either be applied to the screen, like seeing an explosion of confetti falling down the display, or to the message bubble itself. iOS 11 brings two new screen effects to iMessage, named "Echo" and "Spotlight," and they look like they'll be a fun addition to the current lineup.
News: German Company ZF Developing New Airbags for Driverless Vehicles
With autonomous technology being developed so quickly, auto companies have begun working on the next step in driverless development, passenger safety. German automotive supplier ZF has begun giving this some thought and has come up with a new kind of airbag, one that could define safety features in autonomous vehicles.
News: Apple Bursts onto Augmented Reality Scene with ARKit
During the opening keynote of their Worldwide Developers Conference today in San Jose, Apple introduced the ARKit for the new iOS 11 that will bring augmented reality apps to millions of compatible iPhones and iPads.
News: Uber Fires Driverless Engineer at Center of Waymo Dispute
It wasn't too long ago that Uber threatened to fire star engineer Anthony Levandowski. Eleven days to be exact. If Levandowski didn't turn over the documentation he allegedly stole from Google's autonomous car division, Uber informed Levandowski that they would take "adverse employment action." Today, The New York Times reported the ride-sharing firm has delivered on that threat. In a memo sent to employees Tuesday morning, Uber announced Lewandowski's official departure from the company "eff...
News: Guess Who's Back? Sherif Marakby Returns to Ford After Uber Stint
Sherif Marakby has returned to Ford as the VP of AVs & Electrification after a brief stint with Uber. Marakby's VP title will be effective June 12.
News: Google Home Will Soon Be Able to Support Multiple Users
The "Discover" tab in the latest version of the Google Home app has a new tip that says multiple users are now supported. Google Home uses a built-in speaker and microphone combo to give users access to smart search, a personal assistant, and smart home controls. This addition has the potential to make the voice-activated speaker powered by the Google Assistant much more efficient for households with more than one user. However, it seems that Google wasn't quite ready to announce this new fea...
News: Lenovo's First Take on Head-Worn Augmented Reality Is Definitely Not for Consumers
For some time now, there has been quite a bit of speculation as to when the selection of augmented and mixed reality head-mounted displays would begin to trickle out to the public. Pricing, availability, and software selection are all issues that will have to be addressed before widespread adoption will start.
News: YouTuber Surprises Biggest Fan with Giant Playhouse Version of 'Rogue One' AT-ACT
The force is strong with this project. Colin Furze is a British YouTuber who is a self-proclaimed "garage inventor and video maker." In a recent collaboration with eBay, Furze created the "ultimate Star Wars project," an 18-feet-tall playhouse version of the AT-ACT from Rogue One: A Star Wars Story.