News: How to Pre-Order the HoloLens 2
The debut of Microsoft's HoloLens 2 went off without a hitch, and now it's time to figure out if you want to hop aboard the updated augmented reality train.
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News: Lego's Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
News: ThirdEye Shrinks Its Smartglasses Package with Next-Generation X2 Model
Augmented reality wearables maker ThirdEye Gen, Inc. has officially released what it claims are the "smallest mixed reality glasses" in the X2, which will be available for hands-on demonstrations at the company's CES 2019 booth this week.
News: FramesDirect Finally Delivers Prescription Lens Inserts for Magic Leap One Users
In the last few weeks, the Magic Leap ecosystem has ramped up activity with a number of new releases debuting just before the close of the year.
News: Everything You Need to Know About the Google Pixel 3a & 3a XL
After poor sales of the Pixel 3 and Pixel 3 XL, Google needs to reinvigorate its Pixel lineup, devices it's been pushing heavily over the last couple years. On May 7, Google had the eyes and ears of the technology industry at its Google I/O keynote, making it the perfect time to announce new devices that would attract a different crowd of users. Meet the Pixel 3a and 3a XL.
News: BAE Systems Uses HoloLens to Create AR Command Interfaces Straight Out of 'Minority Report' for British Royal Navy
The interactive displays of the future as visualized in Steven Spielberg's science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the military realm.
News: Domino's Australia Serves Up Virtual Previews of Your Pizza Order in Augmented Reality
If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.
News: Walmart Turns Its iPhone App's Barcode Scanner into an Augmented Reality Price Comparison Tool
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
News: Levi's Now Selling Exclusive Disney Denim Through Shoppable AR Lens on Snapchat
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
News: Magic Leap Announces L.E.A.P. Conference Dates in Los Angeles for First Developer & Partner Event
Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October.
News: Microsoft Launches Its First Mixed Reality Capture Studio in Hollywood
Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood.
News: Magic Leap Loses Key Marketing Exec Ahead of Magic Leap One Launch
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.
News: The LG V35 ThinQ Will Come with a Hefty Price Tag
We learned during the LG G7 ThinQ announcement that AT&T would be carrying a new V series device, the V35 ThinQ. In the LG V35 ThinQ's press release, LG revealed its specifications but left out pricing and availability. Thanks to Project Fi, we now know its price tag, and you may not like it.
News: Microsoft Japan Helps Godzilla Invade Real World Tokyo via HoloLens
The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance to invade the actual city, with terrified fans looking on from a safe distance.
News: Marvel's 'Avengers — Infinity War' Gets a Full Range of New AR Treats on Facebook
Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them.
News: PayPal Patents Point to Big Plans for Augmented Reality E-Commerce on Smartphones & Smartglasses
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
Marketing: Snapchat Sells Advertisers on Augmented Reality with New E-Commerce Features
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
News: Walmart Shoppers Can Now Use Their Smartphones to Become Marvel's Black Panther via Augmented Reality
Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise.
News: Google Opens ARCore Floodgates with AR Section on Play Store & Exclusive AR Apps from eBay, Lowe's & Jet.com
In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Android.
News: L'Oreal Acquires Leading Augmented Reality Makeup Provider ModiFace
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
News: Magic Leap Teams with Royal Shakespeare Company to Reinvent Modern Theater Productions
All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK's Royal Shakespeare Company (RSC).
News: Here's What Magic Leap's Screens Feature Might Look Like
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
News: Nokia 8 Seems to Be the First Non-Google Phone to Get Android 8.1
Ever since Microsoft sold Nokia to HMD, they've hit the ground running with a new lease on life. Quick updates have become their hallmark, with even their lower-end phones getting Android Oreo in a timely fashion. The same holds true for their current flagship, the Nokia 8, which by our count is now the first phone outside of Pixel or Nexus devices to get Android 8.1.
News: Hasbro Makes Marvel Movie Magic Real with Iron Man AR Helmet
Soon, kids young and old aspiring to imitate Iron Man will only need to learn how to duplicate Tony Stark's snarky wit, because Hasbro will now supply the augmented reality helmet.
News: Magic Leap Lands a New Investor from Europe's Media Sector
On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion in overall funding.
News: Amazon Will Finally Disable Lock Screen Ads on Their Discounted Phones
Amazon has had a long-standing partnership with its consumers regarding special offers. Amazon sells these Prime Exclusive Phones with lock screen ads and Amazon apps in exchange for discounts on the phones. You also need to be an Amazon Prime Member, leading us to historically believe that these "special offers" weren't really all that special. That is, until today.
News: Consumer Smartglasses Powered by Intel Could Arrive This Year, Report Says
Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports.
News: Augmented Reality & VR Take Flight in New Airbus iPhone App
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
News: StubHub Punches Augmented Reality's Ticket to Help Fans Navigate Super Bowl LII
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.
News: This App Takes Eyebrows from Bushy to Blessed via Augmented Reality
Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.
News: Limited Edition Red-Colored Honor 7X Coming to the US Just Before Valentine's Day
Huawei recently announced the Honor 7X, a mid-tier smartphone aimed at budget-conscious consumers. Spearheaded by the Kirin 659 SoC, it offers great performance at a price point where speed is normally an afterthought. Today, Huawei is making this $199 phone even more attractive by announcing a new limited edition color.
News: London Shoppers Can Now Design Their Own Nikes in Augmented Reality
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product.
News: Starbucks Brews Up Augmented Reality App to Enhance Roastery Experience
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
News: Here's Your First Look at the Star Wars AR Experience Being Shown Off at Nissan Showrooms
Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like.
News: Razer Phone Officially Available for Order — Here's Where You Can Buy It Now
Razer took to the stage this month to unveil their new flagship phone, fittingly called the Razer Phone. The device is targeted at gamers, but has a list of specs that make it an intriguing daily driver for any user. Its headlining feature is an 120 Hz IGZO display, the first of its kind in a flagship smartphone released in the US. Tonight, Razer officially opened up orders for the new phone on their website.
News: After Meta Lawsuit Settlement, Dreamworld to Open Pre-Orders for AR Headset
Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset.
Apple AR: Warby Parker Uses Face ID in iPhone X to Measure Your Face for Glasses
Online glasses retailer Warby Parker built its reputation by selling fashionable yet affordable eyeglasses, so it perhaps a surprise that it's one of the first developers to take advantage of the technology in the least affordable iPhone yet.
News: The OnePlus 5T Is Official — Here's the Announcement Date & Release Timetable
OnePlus has officially given us a date for when the OnePlus 5T will be announced. We've known about most of the specs for a while, and we just found out about the potential pricing, so a release date is the final piece of the puzzle. Consider this puzzle solved.
News: Your Banking App Could Soon Help You Locate the Nearest ATM in AR
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
News: After Gathering Another $502 Million in Funding, Magic Leap May Deliver AR Device in Six Months
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.