News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
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News: Looking Glass Pro Workstation Offers Glasses-Free 3D Computing, but at Premium Price
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
News: The Future of Augmented Reality — What to Expect This Year & in 2020
The year in augmented reality 2019 started with the kind of doom and gloom that usually signals the end of something. Driven in large part by the story we broke in January about the fall of Meta, along with similar flameouts by ODG and Blippar, the virtual shrapnel of AR ventures that took a wrong turn has already marred the landscape of 2019.
News: Vuzix Reveals First Smartglasses Running on Qualcomm's Snapdragon XR1 with the M400
Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.
News: Microsoft Unveils the HoloLens 2
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
How To: Keep Facebook from Tracking Your Location When You're Not Using the App
When you think of companies that represent pillars like "privacy" or "security," Facebook is pretty far from the top of that list. However, the social media empire is making strides — small strides — to win trust with how it handles your user data. One of those efforts involves a way to prevent Facebook from tracking your iPhone or Android phone's location when you're not using the app.
News: Lego Partner Kabooki Builds Virtual Pop-Up Shop with Snapchat's Shoppable AR
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
News: Lego's Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
News: Magic Leap Highlights Award-Winning Augmented Reality Apps Revealed at Reality Virtually Hackathon
With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community.
News: The Pixel 3a XL Is Shaping Up to Be the Best Google Phone This Year
Unlike past Pixel releases, it appears Google isn't done with their current lineup. Rumors have it that Google plans to put out two new phones that act as budget variants for their existing devices. And based on the leaks, it looks like one of these variants might be better than its non-budget counterpart.
News: DIY Portable Computer Makes Leap Motion Project North Star Headset Somewhat Mobile
While Leap Motion has given makers a DIY solution for building their own augmented reality headset with Project North Star, a self-described "AR wonk" has taken the blueprints one step further by creating an untethered version.
News: Startup Artie Aims to Give Smart Pills to Augmented Reality Characters
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
News: Insomniac Games Releases Seedling — the First Paid Augmented Reality Game for Magic Leap One
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One.
News: Domino's Australia Serves Up Virtual Previews of Your Pizza Order in Augmented Reality
If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.
News: Walmart Turns Its iPhone App's Barcode Scanner into an Augmented Reality Price Comparison Tool
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
News: Noovie ARCade App Brings Wreck-It Ralph Movie Experience to Augmented Reality for Fans
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
News: The iPhone 7 Just Became the Spiritual Successor to the iPhone SE
After announcing the iPhone XR, XS, and XS Max, one thing was noticeably absent from Apple's Sept. 12 event — the iPhone SE 2, the long-awaited upgrade to 2016's niche yet popular 4-inch model. Not only does Apple have no apparent plans for an update, it has also officially dropped the SE from its online store. Looking for a small iPhone that packs a punch? You might have to try the iPhone 7.
News: 8th Wall Beats Google & Apple to Market with an AR Platform for Web
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
How To: Create, AutoFill & Store Strong Passwords Automatically for Websites & Apps in iOS 12
Apple's dedication to iPhone security is one of the company's biggest selling points. It's no surprise then that iOS 12 offers users a simple yet powerful way to make, save, and auto-fill strong passwords to your iCloud Keychain when creating accounts in both Safari and in apps. The best part? You hardly need to do a thing.
News: Facebook Brings Augmented Reality Ads to Its News Feed
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
News: ANTVR Goes Modular to Shrink the Size & Expand the Field of View of Its AR Headset
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
News: Microsoft Unveils Remote Assist & Layout, New HoloLens Apps Aimed at Workforce Productivity
On Monday, at its annual Build developer conference, Microsoft revealed two new apps for the HoloLens apps.
Is It Worth It?: Should You Pay to Browse Reddit on Your iPhone?
If you're looking for a new Reddit client on your iPhone, look no further than Apollo. Launched with iOS in mind, Apollo is a free app that offers an exceptional Reddit experience, but some of its excellent features — as well as some necessary ones — are hidden behind its "Pro" paywall. Are these extras worth your money?
News: PayPal Patents Point to Big Plans for Augmented Reality E-Commerce on Smartphones & Smartglasses
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
Market Reality: Microsoft & Lenovo See Differing Results from AR Headsets, WaveOptics Preps Next-Gen Smartglasses
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
Marketing: Snapchat Sells Advertisers on Augmented Reality with New E-Commerce Features
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
News: New Magic Leap Images Appear as Saudi Prince Gets Demo from CEO Rony Abovitz
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
How To: These Are the ONLY Ways to Get Free V-Bucks in Fortnite Battle Royale
Thanks to its free-to-play strategy, many items in Fortnite Battle Royale require V-Bucks, the in-game currency. You can purchase V-Bucks with real-world money, but many would rather earn V-Bucks instead of getting nickeled and dimed by micro-transactions. While limited, there are a few ways to earn free V-Bucks in the game.
News: Google Opens ARCore Floodgates with AR Section on Play Store & Exclusive AR Apps from eBay, Lowe's & Jet.com
In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Android.
News: Meet the Huawei Mate SE — the 'Plus' Version of the Honor 7X
Huawei's push into the US market has by no means stopped, even despite the recent US government pushback. Huawei has already released their top-notch flagship device from 2017, the Mate 10 Pro, and a couple great budget and midrange devices. Their latest release offers an upgrade to a past release.
Google vs. Samsung: How Does the Galaxy S9+ Stack Up Against the Pixel 2XL?
Google and Samsung are the biggest players in the Android world. Despite a rocky launch, Google's Pixel 2 XL became one of the premier Android devices of 2017, headlined by fast performance and a pure version of Android. Still, many users prefer Samsung's offerings, and their Galaxy S9+ is poised to be the phone to beat in terms of specs.
News: Google Finally Releases ARCore 1.0 for Android Users, Adds Google Lens to Photos App
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
News: Axon 7 Oreo Beta Now Open to US Users — Here's How to Get It
In January, ZTE announced they would be conducting an Oreo beta program for Axon 7 users to test Android 8.0 before the masses. Since then, no additional information was released — until today, when ZTE finally opened up the Oreo beta to US customers.
News: Here's What Magic Leap's Screens Feature Might Look Like
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
Market Reality: Apple, Niantic, Intel & Facebook Pursue the Trophy in the Super Bowl of AR
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
News: Galaxy S9 & S9+ Will Support T-Mobile's New 600 MHz LTE Band — Rural Users Rejoice
In 2017, after purchasing a majority of the 600 MHz frequency, T-Mobile began a massive rollout of the new LTE Bands across the US. However, there are currently only two devices that support the frequency, also known as LTE Band 71. Thanks to a recent FCC listing, we've learned this number will double when the Galaxy S9 and S9+ debut next month.
News: This App Takes Eyebrows from Bushy to Blessed via Augmented Reality
Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.
News: Price, Pre-Order & Ship Date for Magic Leap One Creator Edition
With the big reveal of the Magic Leap One: Creator Edition in December 2017, and now the update on Feb. 13, 2018, we no longer have to speculate as to what the augmented reality headset will look like or when (in general) it will be available.
News: Vuzix & CyberTimez Give Gift of Sight to High School Student via AR Smartglasses
Augmented reality hardware maker Vuzix came to the rescue of a vision-impaired student in Pennsylvania today by delivering a pair of Vuzix M300 Smart Glasses to enhance her eyesight.
Apple AR: Deck Your Halls with Boughs of AR via IKEA Place & Other Holiday-Themed Apps
They say if you don't believe, you don't receive. Therefore, I'll choose to believe that this holiday season, Santa's elves have learned how to code in Unity and leverage ARKit to deliver these jolly AR apps for helping children of all ages virtually decorate their homes.