News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
Selling Strategy Search Results
News: Arcona Could Cover the World with AR Objects
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
News: Magic Leap Will Display Mixed Reality Comics at Launch (Whenever That Happens)
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives.
Market Reality: Techstars Seeks Startups for Accelerator Program
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
News: Lenovo's Star Wars AR Headset Now Available for Pre-Order
When Disney teased an augmented reality game called Star Wars: Jedi Challenges running on a headset from Lenovo, fans had more questions than Disney had answers. When? How much? Can I be a real Jedi?
Brief Reality: Halliburton, New York Jets, CyberLink Join the Augmented Reality Movement
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
Today's Top News: Waiting for Tesla's Reaction to Former Uber Engineer's 'Faketesla' Claims
Former Google and Uber engineer Anthony Levandowski's scathing accusations challenging the physics behind Tesla CEO and founder Elon Musk's claims about Autopilot should force Musk to make his case that self-drive cars don't need LiDAR in the next few months.
Today's Top News: The Leaf's Propilot Falls Short as a Poor Man's Tesla Rival
Nissan has confirmed reports that the Nissan Leaf's Propilot option will go on sale in the US in September, but when it does, don't expect it to compete against the Tesla Model 3's driverless features.
Brief Reality: Atheer Adapts Augmented Reality App to Android Tablets
The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application.
News: Man Takes Apple to Court, Claiming iPhone Started House Fire
After watching Samsung's exploding phone fiasco this past year, I took comfort knowing that the likelihood my iPhone would suddenly combust was slim. However, after hearing about a recent incident in Wisconsin, iPhone owners may have reason to worry.
Today's Top News: Tesla Jumps Aheads with a Truly 'Silk Smooth' Autopilot Update
Some drivers give Tesla's Autopilot update released this week rave reviews, after version 8.1 has taken longer than expected to live up to Elon Musk's "smooth as silk" Tweet from earlier this year.
Brief Reality: Augmented Reality Applied to Makeup, Medical & Sports Marketing
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
News: A Really Cheap Augmented Reality Headset Is Coming Soon
Mira Reality unveiled the Mira Prism yesterday and people immediately got excited about it. The Mira Prism uses no electronics besides your iPhone and it works pretty simply. You have a semi-transparent screen in front of your face. Once you open the Mira app on your phone, you just slide it into the Prism and your screen will be reflected across your vision. The Prism seems to be fairly similar to the HoloLens and Google Glass.
Brief Reality: Acura, L'Oréal Latest Brands to Buy into Augmented Reality
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
News: Battlefield AR Game 'Recoil' Takes Tag to a Whole New Level
The new battlefield AR game announced by Skyrocket Toys today is similar to the childhood game "Tag", except the stakes are much, much higher.
News: Can Volvo Deliver Level 4 by 2021?
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
Today's Top News: The Point of No Return for Carmakers
The automotive industry is traditionally very conservative, so when a carmaker says it will launch a particular model or feature by a certain date, it means a lot.
News: Anchor Helps You Easily Record and Post Podcasts Right from Your Phone
Anchor has been called the audio equivalent of Snapchat. The app lets you record audio and broadcast it to whomever you follow. If you haven't heard of the app, get familiar with it because it has announced an easy way for you to record and publish podcasts from your smartphone.
News: Tesla Says New Autopilot Is Now as Good as Old One
Tesla says the new version of Autopilot is now as good as the previous one, after having completed over-the-air updates of the driverless software during the past few days.
News: Waymo Claims Former Uber CEO Kalanick Knew About Stolen Documents as More Case Details Unfold
Waymo claims in court documents filed yesterday in its lawsuit against Uber that ex-Uber CEO Travis Kalanick knew that former Google engineer Anthony Levandowski was in the possession of stolen documents while employed at the troubled ride-sharing firm.
News: Continental to Shop Driverless Platform from BMW, Intel, Mobileye Alliance
Leading tier-one supplier Continental has confirmed it will sell driverless platforms developed from BMW, Mobileye, and Intel's previously announced alliance, giving the company a potential edge over competitors by widening the range of technologies it offers directly to OEMs.
News: Waymo Kills Much-Hyped 'Fireflies' in Shift Away from Designing Own Cars
Waymo revealed more clues about its future business model after it said yesterday it plans to kill its Firefly pod-like car project and focus more closely on offering driverless systems for commercially available car and truck models.
A Song of Ice & Fire: Is Amazon Back in the Smartphone Game?
Winter is coming for Amazon. It looks like the company is having another go at the smartphone world with its release of new smartphones branded as "Ice".
News: Toyota Puts Blockchain to the Test for Data Security
Toyota is testing blockchain and distributed ledger technology (BC/DL) for data sharing for driverless cars and other applications. This could eventually reassure buyers of its upcoming high-end cars by making sure their sensitive data is secure.
News: Google Lens Will Turn Your Phone's Camera into a Smart AI Assistant
Google Assistant will be getting an AI makeover with the addition of Google Lens. This new feature is basically a set of vision-based computing capabilities within the Assistant.
NR50: Next Reality's 50 People to Watch in Augmented & Mixed Reality
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
News: After FirePhone Flop, Amazon Reenters Smartphone Market — but in a Much Better Way
Amazon's first venture into the wireless phone market was a crash and burn moment — and that's us being kind. Their FirePhone went down in flames almost instantly, no pun intended.
NR50: The Influencers to Watch in Augmented & Mixed Reality
When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.
News: Pixie for iPhones Uses Augmented Reality to Help Find Your Lost Wallet or Keys
Augmented reality could come in very handy for those of us prone to losing things—namely, our wallets. Pixie Technology, a company from Los Altos, California, has developed a way to locate your lost wallet and keys using AR technology and tracking chips, a platform they call the "Location of Things."
News: iPhone 8 Rumored to Ship with iPad Pro-Like Smart Connector for AR & Wireless Charging
The rumors surrounding the next iPhone and Apple's ambitions toward augmented reality have been going on for months, and a fresh development brings back the idea of Apple's Smart Connector bringing the two together. The Verifier, an Israeli news site, claims the next suite of iPhones (iPhone 8, iPhone 7s, and 7s Plus) will all sport Smart Connectors for both AR and wireless charging.
News: Meitu's BeautyPlus Selfie-Perfecting App Just Got Some Fun AR Filters
The popular beauty app company Meitu is incorporating augmented reality (AR) video and image filters and effects in its selfie-editing app BeautyPlus for iOS and Android.
News: Your Android Apps Are Secretly Getting Chatty with Your Data
As it turns out, your Android apps are pairing together to share your data without asking for your permission first. Researchers from Virginia Tech developed a tool called DIALDroid to monitor exchanges of data between Android apps over the last three years, and what they've found is quite alarming.
How To: Opt-Out of Verizon's New AppFlash Spyware
As you may have heard, Verizon has jumped on the "giving up users' data to whomever will pay" bandwagon with its new AppFlash spyware app that's all set to be pre-installed on at least one of the Android phones they sell.
News: 'Turkish Crime Family' Demands $75,000 in Bitcoin from Apple in Exchange for Hacked iPhone Accounts
Rumor has it that a gang of hackers—or possibly, one lonesome individual—holds the power to remotely wipe millions of iPhones and iCloud accounts, unless Apple coughs up some ransom money by April 7.
News: Android Malware Disguised as Super Mario Run Targets Your Bank Account
Super Mario Run was released for iOS on December 15, 2016. Even though it debuted as a "free" app, almost all of the playable content was hidden behind a ridiculous $10 unlocking package. Despite coming with such a hefty price tag and receiving a two-star rating on the day of its release for iOS, Android users are still very much interested in giving this game a whirl.
News: How Probiotics & Prebiotics Keep the Microbes in Your Gut Healthy
Bacteria gets a bad rap. Most headlines focus on the danger and discomfort posed by pathogens like bacteria, but many of the bacteria that live on and in us are vital to our health. Many products out there, called probiotics, are sold with the implication that they're supporting these healthy bacteria that share our bodies — but do they actually work?
News: These Beautiful Chairs Are Grown, Not Made
For anyone who has spent an entire afternoon attempting to assemble a set of IKEA chairs, these wooden masterpieces probably seem pretty appealing.
PSA: Verizon's Shady 'DT Ignite' App Is Silently Installing Adware on Phones
A few months ago, it was discovered that Verizon was installing an extremely shady app called "DT Ignite" on some of its smartphones—most notably, the Galaxy S7 and S7 Edge. The app, created by Digital Turbine, monitors your smartphone usage, then uses the data it collects to silently install "recommended" apps without notifying you.
Have You Seen This?: Holo Space Invaders Hits the Windows Store for HoloLens
For those familiar with my old YouTube series, New in the Store, you will be excited to know that I am starting something very similar here on NextReality that's a bit more broad in scope. Have You Seen This? will take a look at HoloLens applications that are new in the Windows Store, as well as some that may not have gotten the attention they deserve.
News: Samsung Seems Set to Eliminate Beloved Features with the Galaxy S8
The rumor train for Samsung's upcoming flagship phone is now running on full steam, and some of its cargo (or lack thereof) might not be warmly welcomed by many when it finally pulls into the station.